Front Porch Forum, according to our happy subscribers, has great content. And it currently offers two forms of distribution… email and web. We’ll likely add an RSS feed in the future, and evolve from there. However, the use of email is an important ingredient to our initial success.
Since we’re aiming to serve any and all people who are online, we’re focused on the lowest common denominator technology… and that’s email. While it may be pass© for heavy-duty internet users, I’d guess that the majority of Americans use email on a regular basis… and way more than RSS, etc. We have many subscribers who are seniors using AOL dial-up on a Windows 95/98 box.
So it was interesting to just read the following from The Local Onliner…
Most of us get a lot of e-newsletters every week. Most of them are powered by Constant Contact. But, given the alternative means that local businesses have to communicate (blogs, RSS, videos, podcasts, etc.), is the era of the e-newsletter fading?
Constant Contact doesn’t think so. The 250-person, Mass.-based company has 100,000+ accounts. “We’re continuing to move up significantly,” says Senior VP Eric Groves. The majority of accounts are in the lower tier client base, paying $15 or $30 per month.
Read more here.
The Local Onliner reports today about Buffalo Rising, the monthly magazine in Buffalo, NY, and it’s efforts to combine its paper and online offerings.
Building the perfect template for hyper-local media has been the endgame for a number of companies – BackFence, American Town Networks, Pegasus News, and Citysquares, to name a few.
HyperLocal Media has been working at it as well, focusing on the synergies of a print/offline model to effectively sell advertising to the community. Since I profiled the company last June, it has built a custom headquarters in cheap-rent Buffalo, and continued finessing its tools and services with Buffalo Rising. In my view, the site is easily one of the best up and running…
Lots of interesting insights from these folks in this posting… read more.
Can vibrant social networks limit the negative effect of Alzheimer’s disease? Refrigerator Rights points to a medical study…
Dr. David Bennett summarized the work by saying it this way: “Many elderly people who have the tangles and plaques associated with Alzheimer’s disease don’t clinically experience cognitive impairment or dementia,” said Bennett. “Our findings suggest that social networks are related to something that offers a ‘protective reserve’ capacity that spares them the clinical manifestations of Alzheimer’s disease.”
That’s a sizable claim. We’ve always felt intuitively that positive social networks like Front Porch Forum contributes to good health. I seem to recall that Bowling Alone presents evidence along these lines as well.
The Local Onliner has a piece well worth reading today…
New York Times Digital Chief Martin Niesenholtz, keynoting the Yellow Pages Association conference this morning in Las Vegas, called local “a huge untapped opportunity in the directories arena that no one – including the portals – has yet tapped.”
… the winners in local “could come from many different directions: from the social networking side; from information businesses; from search; from startups; and, of course, from the directory players. So far no one has truly tapped and structured the input from local audience/s. When that happens, it will be a game changer. I have very little doubt about that,” he said.
During his talk, he told YPA that it is critical to fully embrace the social web. “There is tremendous knowledge and power locked up in our users, and traditional media businesses have failed so far to adequately exploit that.
Read the full post here.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more