Ross Douthat took on Google Glasses in yesterday’s New York Times…
The Man in the Google Glasses can find his way effortlessly through the mazes of Manhattan; he can photograph anything he sees; he can make an impulse purchase from any corner of the world.
But the video also captures the sense of isolation that coexists with our technological mastery. The Man in the Google Glasses lives alone, in a drab, impersonal apartment. He meets a friend for coffee, but the video cuts away from this live interaction, leaping ahead to the moment when he snaps a photo of some “cool” graffiti and shares it online. He has a significant other, but she’s far enough away that when sunset arrives, he climbs up on a roof and shares it with her via video, while she grins from a window at the bottom of his field of vision.
He is, in other words, a characteristic 21st-century American, more electronically networked but more personally isolated than ever before.
We may be a couple years away from implanting newborns with chips… Google Glasses will seem as quaint as a horse and buggy.
Mike Vorhaus blogged today at Advertising Age…
Consumers might “hate ads,” but not enough to pay even as little as a few cents a day to avoid them.
He reported on a survey…
When we asked consumers if they would pay $39.99 a year, which comes out to less than $4 a month, for an ad-free version of one of their favorite sites, only 2.4% said definitely yes, they would be likely to do so. And only 3.5% said they’d be very likely. In fact, 84% of the people said they’d be unlikely or not at all likely.
At the lower price of $29.99 a year, or less than $3 a month, only another 1.9% of consumers said they would be very likely to pay for an ad-free version.
Cool local success, Epik, is hosting an Online Marketing (OM) Boot Camp in Burlington, VT, June 17-20. These are good folks who do great work, so I recommend it. Google and Champlain College are also co-hosting. They’re even offering some grants to cut the cost for select Vermont businesses. I’d be there if I wasn’t already booked… I’ll be co-leading a workshop about building online community at the American Press Institute based on our work with Front Porch Forum.
[Disclosure: Epik is a sponsor of Front Porch Forum.]
This blog is about neighborhood-level community building and our work with Front Porch Forum. To your right (if you’re reading this via a web browser on our blog), you’ll see some Google AdSense ads.
Far be it from me to question the mighty GOOG, but some of the ads that its magic algorithm selects to go with our blog postings leaves me smiling.
And sometimes I’m left just scratching my head. E.g, just now the top ad was for a law firm asking… “Need help beating the death penalty?” or something to that effect. Do people on death row have internet access? But more to the point, how did Google decide that that ad would appeal to our readers?