Peter Krasilovsky reports about CitySquares‘ latest developments…
neighborhood-centric directory of local businesses has got about $1 million in venture funding; almost 400 advertisers paying roughly $600 a year, mostly for “deluxe” business profiles; and an 88 percent renewal rate.
They seem to be getting some traction, and they’re going places…
In mid-October, CitySquares is going to re-launch using new neighborhood slicing-and-dicing capabilities from Urban Mapping and Localeze, all based on an open-source Drupal platform. The site is also confidently planning to expand beyond Boston, with another northeast city set for Q2 2008, and a third one for Q3.
Co-Founder Ben Saren says the site’s re-do reflects a key truism: hyperlocal is about neighborhoods, but the reality is that neighborhoods are often “in-between” other neighborhoods. The new version of the site is going to present searchers with the five closest neighborhoods, as well as proximity options. “They can be five miles or ten blocks,” he says. That’s the Localeze part of it.
They’ll also identify neighborhoods within neighborhoods, such as Observatory Hill, which is a section of Cambridge. That’s the Urban Mapping part of it. The ability to sell across neighborhoods will help sell ads for the many small businesses “in between.”
A couple interesting posts by Peter Krasilovsky today. First, funding levels for several start-ups with a local focus…
Belated congratulations to our friend Sebastien Provencher and his Praized Media team for getting $1 million from Garage Ventures Technology Canada… you can do a lot with $1 million. You can hire key staff, pay salaries, build software, do some PR, travel (and hire consulting firms). In fact, a number of firms have recently landed deals for $1 million or so….like Outside.in ($900k) and City Voter ($1.1 million). Boston’s City Squares is also apparently funded at this level. And if you haven’t been on the site lately, it is building nicely.
A couple of years ago, the “must have” amount for a startup was more like $3 million. Smalltown, Backfence and others got the larger amount (or said they did). I never could figure out what they needed that much for.
And a story about a local citizen journalism site succeeding in New Hampshire…
At first, there was no news coverage for the 15,000 residents of a central coastal New Hampshire area including the little villages of Deerfield, Candia, Northwoods and Nottingham. Manchester’s Union Leader, a family-owned paper that is fairly notorious for its politically-charged, NH primary coverage every four years, basically ignored the area.
But then three years ago, the residents started their own news site and called it The Forum. Today, the site, a recipient of the 2007 Knight Batten Awards for Innovations in Journalism has 240 contributors, sells ads to local businesses, and even publishes an occasional print edition on special occasions… the site has an 1.6 “reporters” for every 100 residents.
Oh dear. From Belinda Goldsmith’s Reuters article yesterday…
The poll, released on Wednesday, found the use of cell phones and the Internet were becoming more and more an essential part of life with 48 percent of respondents agreeing they felt something important was missing without Internet access.
More than a quarter of respondents — or 28 percent — admitted spending less time socializing face-to-face with peers because of the amount of time they spend online.
It also found that 20 percent said they spend less time having sex because they are online.
Cell phones won out over television in a question asking which device people couldn’t go without but the Internet trumped all, regarded as the most necessary.
“It is taking away from offline activities, among them having sex, socializing face-to-face, watching TV and reading newspapers and magazines. It cuts into that share,” said Mack [Ann Mack of JWT who conducted the survey].
This is just the kind of thing Front Porch Forum is designed to counter. FPF members frequently report spending MORE face-to-face time with neighbors because of the service. FPF is an odd dot.com in that we want our members to shut down the computer and go outside. FPF postings are seeds planted in communities (real, not virtual). The harvest from this planting is usually offline, on the sidewalk, over the back fence, on the front porch.
MediaVidea offers an interesting take on social networking sites today…
Recent research done in England suggests that the number of close friends you have is mostly a result of your face-to-face interactions in the real world.
Researchers at the Sheffield Hallam University say that your online friendships on social networking sites such as Orkut, Facebook, Myspace, Hi5 and others are ‘shallow’ in nature.
Researchers got more than 200 people to fill in questionnaires and found that most of respondents had around 5 close friends and many (90%) said their close friends were results of face-to-face meetings.
So, it seems that soliciting and clicking friend request on social sites is nothing but an ego trip.
He also writes about the difference between online tools, networks and communities.
There has a been a lot of debate online about communities and networks and many, including startups riding the web 2.0 wave have run into the habit of claiming that their startup is a community. VCs are also prone to this community fever.
So, it is important to note what Joshua Schachter of del.icio.us said about the pioneering social bookmarking site, a site that I think has more value than social news sites such as Digg, for great archival and research uses.
Joshua has said, Del.icio.us is a tool, not a community.’
This is very important. Most online services are first tools and the community of people who got together while using the service, comes later on.
Joshua Porter of Bokardo advocates a focus on ‘personal value over anything else’.
Differencing between communities and networks, Chloe Stromberg from Forrester Research says that ‘while communities are bound by emotion and passion, networks are simply communication links between people who have something in common.’
Interesting to mull over. I think Front Porch Forum is used as a tool by some (receive and spread information), a network for others (e.g., need 20 people to sign a petition to get a stop sign installed), and a community of neighbors for most. Many report that their FPF neighborhood forum has helped created a neighborhood environment where they can more easily establish and maintain genuine friendships.
Jim Lantz, of Burlington’s South End, had a hit last year with his original play The Bus. Now he and his crew are hard at work preparing for the opening of his new play, American Machine (FlynnSpace in Burlington, VT, September 25 – October 7, 2007)…
Part parable on the American dream, part cautionary tale taken from the headlines, American Machine tells the story of a great factory that once made parts for classic American cars.
This local original production will rely heavily on word of mouth and any member of Front Porch Forum has an opportunity to help spread the word. First, write a short post on your own neighborhood forum announcing the play. Then, after you see it, post a brief review. While American Machine is advertising on Front Porch Forum, any posting from a neighbor will likely carry more weight with readers. Here’s how Jim put it…
One of Burlington’s great gems is Front Porch Forum, an on-line neighborhood forum created by Michael Wood-Lewis. If you live in Chittenden County, chances are you live in one of the 130 forums that neighbors use for all sorts of communication – finding a lost cat, recommending a plumber, to… letting people know about a new play!
One way you can help our production (and the Burlington Schools Food Project) is to place a free notice on your local FPF telling neighbors about our play and the opening night benefit for the Burlington Schools Food Project. Be sure to include our web address: www.AmericanMachineThePlay.com
Not a member of your neighborhood Front Porch Forum? Go to FrontPorchForum.com, take a tour, and join. … It’s free!
I’m looking forward to it! Get your tickets today.
Hard to believe that Front Porch Forum was launched one year ago this month! The response to this local start-up (focused on its initial pilot area of greater Burlington, VT) has been wonderful and overwhelming. What a privilege to work on this effort with the likes of…
Moving forward, our goals are simple and challenging…
So thanks to each FPF member! And please post messages to your neighborhood forum and encourage those around you to sign up at FrontPorchForum.com Here comes autumn! -Michael and Valerie
No shortage of lessons regarding social networking sites…
1. Mark Glaser at PBS.org offers a history and overview of major social networking sites.
2. Greg Sterling reports about a piece written by Jacqui Chew for iMedia about “how community and social media functionality are helping some newspapers grow and retain audiences online.”
3. And eNeighbors comments… “Information Week has an interesting article up titled “5 Keys To Social Networking Success” by Andrew Conry-Murray.”
And more, some local online stories today…
4. The Kelsey Group writes about Metacarta… “given a tool that can reliably and automatically geo-code news stories to the neighborhoods or regions to which they are relevant, many possibilities emerge. These include search engines that can return results about news stories relevant to a particular location, maps that can spatially represent news stories, and email alerts for news content that is relevant to a given location. It should be pointed out however, that geographically targeted news is nothing new online and has been accomplished by the likes of Topix, Outside.in, and others. The difference is that Metacarta claims to do this in a more effective, automated, and scalable way (and is a platform, rather than a destination, that can be utilized by online newspapers).”
5. Several sources are commenting about Yahoo’s latest reorg, including Yahoo Local. PaidContent.org, Greg Sterling, NYTimes.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more