MediaVidea reported recently…
News Item #1: A detailed research from HP reveals that 43% of Facebook messages are spam. Marcus from Plentyoffish dating site puts it correctly that you would similar figures on any other social networking sites.
NewsItem #2: A recent Comscore study reports that 3 out of 10 U.S. Internet users delete cookies, which means that sites may be overestimating audiences by a factor as high as 2.5.
Both pieces of information have implications for advertisers who use cookie-based visitor counting and rates of social networking site usage.
I wonder how accurate this is? If this ascertain is on target, how widely known is it? It seems remarkable to me. It might help explain in part the incredibly positive response to Front Porch Forum we’ve found in our initial service area (greater Burlington, Vermont). Subscribe to your neighborhood’s forum and you get no spam… just your neighborhood forum in your inbox every few days. And, our audience is very clear… we have contact information on each one… simple to get an accurate count. This may also contribute to the initial high level of interest among small local business in sponsoring a variety of our neighborhood forums.
The Local Onliner previewed FatDoor today… sounds interesting.
The startup crawls the Web for publicly available info (College, job, kids, church, clubs, blogs) and is being designed to provide neighbors with publicly available info about each other so they can establish commonalities from the getgo, rather than sitting in the isolated silos of today’s typical “Bowling Alone” neighborhood.
The site’s motto is “positive social change.” The company hopes that it will help the “neighborhood get stronger, help people develop friendships in their neighborhoods, and become more civic in their involvement in their communities.” It may also be used for more annoying things (telemarketing, real estate pitches etc.) But the site has taken pains to hire a privacy expert to minimize the inherent risks. If it works at all, one imagines it could be a nice complement to something like Zillow, and more dimensional.
FatDoor has some big names and resources behind it, so it’s going somewhere. I’m trying to picture a real-world (vs. virtual) equivalent… tacking everyone’s resume to their front door? Flipping through your neighbor’s mail to see who’s newsletter he’s getting? I like the motto and goals (similar to Front Porch Forum), but I’m not sure this approach will be warmly embraced. I haven’t seen it in action, so hopefully the sense of the site will match up with the promising intent.
MediaVidea offers this today:
Rolling Stone will one of the first mainstream magazines entering into the social networking field... Comscore analysis shows that:
– More than half of Myspace visitors are now 35 and older.
– 71% of the Friendster’s 1 million user base is 35 and above.
– 50% of Facebook users are 25-plus, despite that it has now almost become mandatory for new college and high school students to register there.Aiming an aging demographic is a smart idea. They have the buyer and stating power, vis- -vis the fickle younger crowd.
Adult-oriented social networking sites are already up and running, Multiply for example.
Next up: A social network fro Esquire and New Yorker magazines, perhaps?
Front Porch Forum members appear to range from teens to 80s. Since entire households tend to subscribe, I’m hard pressed to guess an average age.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more