MediaVidea offers this today:
Rolling Stone will one of the first mainstream magazines entering into the social networking field... Comscore analysis shows that:
– More than half of Myspace visitors are now 35 and older.
– 71% of the Friendster’s 1 million user base is 35 and above.
– 50% of Facebook users are 25-plus, despite that it has now almost become mandatory for new college and high school students to register there.Aiming an aging demographic is a smart idea. They have the buyer and stating power, vis- -vis the fickle younger crowd.
Adult-oriented social networking sites are already up and running, Multiply for example.
Next up: A social network fro Esquire and New Yorker magazines, perhaps?
Front Porch Forum members appear to range from teens to 80s. Since entire households tend to subscribe, I’m hard pressed to guess an average age.
Thanks to a couple Vermont women for bringing a Vermont Woman article to my attention today… that’s Melanie Brotz and Nancy Osborne. In the April 2007 issue, Ann Hagman Cardinal writes about Marci Young who has given up driving for environmental reasons… commendable! But here’s the part that caught my attention…
“I ended up catching a ride home [from Solar Fest] with friends I hadn’t known were going. That’s why we need Front Porch Forum!” she says, referring to the Internet-based neighborhood networking movement.
That’s right, we (all 4,300 members to date) are a movement! Alright! Love it.
I’m often asked if Front Porch Forum isn’t an awful lot like craigslist Burlington. Besides the obvious Grand Canyon of a difference in scale and success (all hail craigslist!), I usually answer “no.” While it’s true that both are an online place to sell your used car among other things, they diverge from there.
And now we see some interesting analysis of how craigslist is used, or at least what drives most of its traffic… anonymous sex and romance postings. None of that on Front Porch Forum (how many readers just nixed FPF with that statement? 😉 ).
Stephen Bagg at Compete supplies the chart below:

He adds:
Compete reports just under 17 million people visiting per month… Analysis of eight major American cities shows erotic services consistently garners the highest number of individual visitors for February – almost always twice as many as the next ranking category, averaging 265,000 people per city. Equally racy lists that consistently score high visitor volume are the section for casual encounters as well as personals for women seeking men. The most commonly frequented venue outside of this virtual red-light district? Cars for sale.
Local news, business supplies for sale, real estate and web design are probably better off advertising somewhere else since they contribute less than a whisper to the overall site traffic.
Avoiding the social issues and political debates that fall beyond this brief glimpse behind the Craigslist curtain, perhaps it isn’t shocking that the search for romance is extremely popular in the online space. Offering anonymity, privacy, and little room for embarrassment, Craigslist is an ideal marketplace for those looking for those willing.
So, Front Porch Forum is in some significant sense the opposite of craigslist… no anonymity, out in the open within the neighborhood. Thanks to MediaVidea for highlighting the original information.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more