Rolling Stone will one of the first mainstream magazines entering into the social networking field... Comscore analysis shows that:
– More than half of Myspace visitors are now 35 and older.
– 71% of the Friendster’s 1 million user base is 35 and above.
– 50% of Facebook users are 25-plus, despite that it has now almost become mandatory for new college and high school students to register there.
Aiming an aging demographic is a smart idea. They have the buyer and stating power, vis- -vis the fickle younger crowd.
Adult-oriented social networking sites are already up and running, Multiply for example.
Next up: A social network fro Esquire and New Yorker magazines, perhaps?
Front Porch Forum members appear to range from teens to 80s. Since entire households tend to subscribe, I’m hard pressed to guess an average age.