Category Archives: Local Online

Big Local Online Event… any Locals onhand?

Posted on Thursday, March 15, 2007 by No comments yet

Looks like a great event shaping up next week… all about local online: DRILLING DOWN ON LOCAL ’07 – The Annual Silicon Valley Summit. Organizer Peter Krasilovsky blogs about it here. Most of the mainstream heavy hitters appear to be on the agenda. I wonder how many locally based entities will attend and/or speak vs. national and global efforts that deliver “local” from afar?

Put another way, how much “local online” is delivered by local business (and other entities)? Might be an interesting question for the good folks at the Business Alliance for Local Living Economies, the Institute for Local Self-Reliance, and my friend and author Michael Shuman (Going Local, The Small-Mart Revolution).

Regardless, I wish I could be there next week… sounds like a powerful conference.

Local Online Site left at the Alter

Posted on Wednesday, March 14, 2007 by No comments yet

The local Fox affiliate in Dallas and local online favorite Pegasus News enjoyed a brief courtship recently. However, as they planned the wedding, Fox’s parent (Fox HQ in NYC) balked at an item in the pre-nup and nixed the whole affair. Alas.

However, Pegasus offers an intriguing glimpse (as well as the Local Onliner) into the details of the proposed partnership. This is one model of how local established media can work with new local online efforts, focusing on sharing content and driving traffic to each other (no revenue sharing).

Seven Trends in Journalism

Posted on Wednesday, March 14, 2007 by No comments yet

Thanks to Dan Gillmor for pointing out what he labels “a must-read for anyone who cares about the present and future of journalism”…

The Project for Excellence in Journalism has issued its annual State of the News Media report. This year’s identifies seven major trends.

The seven trends are:

  • News organizations need to do more to think through the implications of this new era of shrinking ambitions.
  • The evidence is mounting that the news industry must become more aggressive about developing a new economic model.
  • The key question is whether the investment community sees the news business as a declining industry or an emerging one in transition.
  • There are growing questions about whether the dominant ownership model of the last generation, the public corporation, is suited to the transition newsrooms must now make.
  • The Argument Culture is giving way to something new, the Answer Culture.
  • Blogging is on the brink of a new phase that will probably include scandal, profitability for some, and a splintering into elites and non-elites over standards and ethics.
  • While journalists are becoming more serious about the Web, no clear models of how to do journalism online really exist yet, and some qualities are still only marginally explored.

No Neighborhood is an Island

Posted on Monday, March 12, 2007 by No comments yet

Each week brings another neighborhood forum or two across the threshold of success… very exciting for Front Porch Forum.

Now we’re seeing a rise in demand for a secondary service across neighborhood forums. E.g., a woman lost her dog and posted the message on her neighborhood forum. An hour later, a different person posted a note in an adjacent neighborhood forum saying she had found a dog of the same description. Should we have formal way of making that connection?

In this case, informal took over. People talk about what they read on their forums… it’s interesting micro-local stuff. So folks talked over the water coolers or via email or whatever and within an hour or two the connection was made and dog and owner were reunited… a great happy ending.

We’ve also seen examples of an issue occurring at the intersection of multiple neighborhood forums. The topic is raised on all the relevant neighborhood forums, but it only really catches on in one. After a dozen postings, that one neighborhood has moved the issued forward… but what about all those people in the other neighborhood forums?

E.g., Burlington is looking at reworking the very steep block of Cliff Street between S. Willard and Summit Streets. An announcement was posted on the Summit, South Union and DeForest neighborhood forums… but only the DeForest members have really delved into the issue on their forum. Should we have some mechanism for connecting those neighborhoods around this issue?

There’s a technology fix for this kind of thing, but I’m afraid any increase in complexity will move Front Porch Forum from a widely adopted service to one that is only accessible to the tech elite. So, we have four solutions to offer now:

1. Informal… a member of one neighborhood forum asks a list of folks across other neighborhood forums to each post his message to his/her forum. This approach is being put to good use now. This carries the added benefit of the messages coming from a resident of each neighborhood instead of being broadcast by some likely unknown “outsider.”

2. As a participating local official to post the message across all forums in his/her district. This is also used, and, while easier to implement, is in turn a notch less effective.

3. Nearly every neighborhood forum has one or more Neighborhood Volunteers… essentially forum boosters. These folks are knit together across the county by an online forum too. So, a person could become a Neighborhood Volunteer and then share their message with the 200 or so NVs and ask them to pass it on on their forums.

4. We’re developing a message-for-a-fee feature, something like a classified ad, whereby members will be able to post in other neighborhood forums (in a very limited way) for a fee.

Neighborhood Forum too Small/Big/Just Right!

Posted on Monday, March 12, 2007 by No comments yet

The majority of Front Porch Forum members that we talk with list the small scale of their forum as a leading attraction… “how could I not subscribe to my neighborhood’s forum?”… especially when the forum area includes just a few hundred nearby households.

That said, some areas are difficult to parse into reasonably sized neighborhood forums, e.g., tightly packed urban areas and thinly spread rural locations… where does one “neighborhood” end and another start?

We also are finding that while most of our now 4,000 local subscribers are happy with the service as is, some would have us rework their neighborhood forum’s boundaries… bigger, smaller, cut in two, join with the next one over. In fact, in some forums we hear each of these views from various members. That doesn’t make them invalid – no, no. All of this feedback is important and we’re soaking it in and working toward the best next steps we can take. This is the case in Charlotte, VT where we’re hearing every different angle.

Also, the ONE East Neighborhood Forum in Burlington has seen a surge in popularity and now has more than 200 households on board out of about 1,000 homes there. The 200 are great… it’s the 1,000 that’s too big. People tell me that they don’t know and don’t imagine that they’ll ever meet many of the people who post messages… 1,000 seems too big of an area for our mission of helping neighbors connect and foster community within the neighborhood.

Newspaper and local online

Posted on Saturday, March 10, 2007 by No comments yet

The Local Onliner shared some great tidbits this week from the Inland Press Association (IPA) meeting:

Most newspaper Web sites have been focused on driving new audiences, but McClatchy sees a gold mine in its existing print circulation. How many local media outlets have 40 percent penetration in this age of fragmentation?  [McClatchy] noted that 70 percent of the print audience never touches the Web site in a 30 day period.

And I like this approach to forming strategic alliances:

As for forming partnerships with various Internet players, Hendricks [McClatchy executive] is all for them. You can’t look at these people as enemies, because they are the environment, he says.

Finally, some interesting details from Boston.com about local online:

Also speaking at IPA, and again, fully blogged by Owens, was Bob Kempf from Boston.com. I’ve written extensively about his efforts, but Kempf reveals new details of research showing why Boston.com is focusing on becoming a local information hub (watch out Yellow Pages!). Only one in three users and one of five non-users are happy with their current options for finding local information, he says. But access to local information doubles the likelihood that non-users will visit Boston.com. The research also found that 50 percent of users like the idea of getting all their information in one place.

I’ve heard from many Front Porch Forum subscribers that they love turning to their neighbors for a wide variety of local needs through their forum.

Smalltown and i-neighbors going places

Posted on Wednesday, March 7, 2007 by No comments yet

Smalltown.com landed $3M in new funds recently to ramp up it’s model of local online.  Peter Krasilovsky reports:

Smalltown [is] an IYP site with social aspects via reviews, calendars and (now) Top 10 lists. Five months after launching SME-oriented sites in San Mateo and Burlingame, Smalltown has announced three new Bay Area locales, added video uploads, hired a VP of Sales, and begun a Google campaign.

This is a very interesting effort:

Usage-wise, Rucker says he’s got 3.5 percent of the launched communities visiting on a weekly basis. About 1.8 percent have registered, which gives them the right to review sites, etc. Rucker is aiming for a registered base of three percent.

After six months, Front Porch Forum has about 17% of Burlington, VT registered.

And I just heard that i-neighbors has a new version of their service up and running, although I don’t have any details.

U-G-L-Y Bloggers have no Alibi

Posted on Wednesday, March 7, 2007 by No comments yet

Winner of the Vermont-bloggers-are-not-the-most-photogenic-lot essay contest? Philip Baruth, hands down:

Never have so many wonderful people, filled with so many lovely ideas, produced so many aesthetically questionable photographs.

And did he really have to include so much damning evidence to make his case? Seven snapshots and 677 words… I can mount no defense… guilty as charged.

P.S. It was a great event:

In no particular order, we had a full Seven Days contingent, with Freyne and Resmer (as well as mini-Resmer); the men of Green Mountain Daily (J.D. Ryan, Jack McCullough), as well as an erstwhile man of GMD, Odum; Neil Jensen and unflappable friend Oliver; Charity Tensel and Haik Bedrosian; the reclusive Yusef; Jason Lorber and Max, his extremely cool son; Michael Wood-Lewis, of the Front Porch Forum; Bill Simmon, who kicked off the event with a spontaneous Youtube seminar; and many more.

Outside.In attracts $1M (almost)

Posted on Thursday, March 1, 2007 by 1 comment

Peter Krasilovsky reports today:

Outside.In, the place-blogging site that collects everything that appears on the Web in a geographical context – blogs, traditional media, individual contributions — has won $900,000 of funding… The money will allow the the three co-founders to expand to a staff of ten, add new resources, including a “meet your neighbors” section, and expand internationally. The site currently serves 63 cities and 3,217 neighborhoods.

I’m intrigued by Outside.In. If I understand the site, it attempts to tame the flood of information available on the web (or at least some of it) by lining it up according to place. I’ve tried to register this blog on their system for Burlington, VT and it says I was successful, but then I can’t find any mention of it… I must be missing something.

But more important than my incompetence as a visitor (I wonder how many non-techies will embrace this site?), I looked at some places where I’ve lived in the past that are also well-established Outside.In locations and I’m left with conflicting reactions… (A) wow, cool vs. (B) too much… make it stop! I absorb a lot of media on any given day… not as much as your average hyper-blogger, but way more than most of the John Does I know. And what I’ve seen on Outside.In is a good start, but the information has not been tamed enough. Makes me feel like someone left the tap running. So I should take another look to understand it better.

The Local Onliner goes on to say:

Union Square’s Fred Wilson [one of the investors], in a press release, presents an interesting hypothesis about his latest investment. “The best Web services are two-way systems. They take content in, add something to it, and then send it back out. YouTube works this way. So do Delicious and Flickr. To date, we haven’t seen such a service for local information online. Outside.in will hopefully fill that void.”

Front Porch Forum does this at a neighborhood level with neighbors’ words. We’ve taken in thousands of postings, added value, and put them back out to our neighborhood forums.

On his blog, Wilson has more: “Look at the advertisers who populate the local paper, the Yellow Pages, and the local radio stations. They need a place to go online and when they find it, the dollars that will flow are large, very large. Clearly search will get a big piece of that pie (search always does), but the killer local service is one that can serve the residents and the merchants of a city, town, and neighborhood the way the local paper has in the past.”

We plan to test our sponsorship program in Burlington, Vermont this month. Initial reaction from our members (17% of the city subscribed in our first six months) is encouraging. Those I’ve spoken with don’t see the messages from sponsors as advertising, rather just another message about their neighborhood or side of town. Can I be hopeful and skeptical at the same time?

Monthly Sampler: Neighborhood Poker Game

Posted on Wednesday, February 28, 2007 by No comments yet

So I tried listing a week’s worth of message titles a couple times (here and here), and now a month and nearly 2,000 new messages have slipped by… too many to list. Let’s go with some samples of what Front Porch Forum members wrote in February:

  • Let’s get a neighborhood poker game started in the King Maple area of Burlington.
  • Dog lost in the big box parking lots. Dog found!
  • Did anyone else’s propane price go up nearly 50% last month in Hinesburg?
  • Warm maple-cinnamon buns delivered to your Charlotte home for school fundraiser.
  • New baby coming and hand-me-downs needed in the Five Sisters.
  • Lots of ideas discussed for underutilized corner store space on St. Paul Street.
  • Neighbors stepping up to reclaim ailing pocket park at S. Winooski and St. Paul.
  • Seeking kombucha tea culture… I have no idea what this is.
  • Snowpants needed for Somali Bantu kids sledding this week.
  • Details of emergencies sent to specific neighborhoods from Burlington Fire Department.
  • Discussion about changing Barlow Street to one-way in Winooski.
  • Intervale car break-ins reported and discussed.
  • South End car ransacker nabbed; police ask forum members to reclaim recovered loot.
  • The usual array of housing, cars, furniture, contractor, etc. postings.
  • Free couch, iMac, printers, linens, baby stuff, desk, slip cover, ficus plant, misc. electronics, etc.
  • Lots of discussions about broadband and TV options across the county.
  • Lots of Town Meeting lead-up announcements and opinions.
  • Lots and lots snow-related requests, offers, complaints and thanks.
  • Oh… and there’s always cats. This month’s tip… look under your porch after a blizzard. Several folks found snowed-in kitties eager to get out, get fed and get warm!