From Sebastien Provencher today…
“It is surprising. There is a crucial sense of community lacking in the metropolitan areas.” –William O’Hare, co-author of a new study (.pdf) released by the Annie E. Casey Foundation, talking about the plight of poor kids in rich US states. (found in the December 10th 2007 issue of Time Magazine).
In my opinion, urbanization in the 20th century has reduced the sense of community in large urban areas. We don’t know our neighbors (and neighborhoods?) anymore. It actually has become awkward to introduce ourselves to our neighbors. But, as Man is really a gregarious creature (we like to live in “tribes”), I’m a firm believer that the local social web will, in the future, help re-build the social tissue in large cities. These new web tools will allow us to maintain a basic privacy layer while removing some of the awkwardness in the system.
I agree with the diagnosis, but I’m not as certain with the prescribed cure. Front Porch Forum is one effort working on a solution.
Greg Sterling reports on his interview with Craig Newmark today… lots of good stuff. I like this point because coincidentally we’ve been saying the same thing about Front Porch Forum…
Newmark said that “In the race between tortoise and hare, we’re the tortoise.” And he described the site’s now 12-year history as one of “slow, continuous, undramatic growth.”
Of course, craigslist is now in about 450 cities (50 more coming soon) and Kevin Abramson reports…
With 20 million monthly local visitors, Craigslist is the 28th largest Web domain in the U.S., according to Nielsen//NetRatings. And while the company does not disclose revenues, it will rake in an estimated $150 million in 2007. Not bad for a organization with 25 employees.
A fascinating article in the New York Times was brought to my attention today (thanks Hubert) about Babajob.com…
Babajob, by contrast, connects India’s elites to the poor at their doorsteps, people who need jobs but lack the connections to find them. Job seekers advertise skills, employers advertise jobs and matches are made through social networks.
I’ve been reading several postings about Google’s first Local Symposium that they hosted at their HQ the other day. Here’s one.
Thanks to Jerry Michalski for inviting me to participate in his Yi-Tan Weekly Call today about community building at the neighborhood level. There, I learned about other efforts, including…
LifeAt, Meet the Neighbors, Neighborology, i-neighbors, Front Porch Forum, TownConnect, Mesh Tennis and rBlock
Vivek Hutheesin, rBlock’s founder, offered many excellent insights. And from his most recent blog posting…
Fatdoor has just announced in Private Equity Hub their first-round financing through Norwest Venture Partners and their new CEO, Jennifer Dulski, from Yahoo! Here is a quote from Jennifer, which I know is true from my own experience:
“Building online local communities that scale is an extremely difficult problem to solve, but the market opportunity is immense and consumers are craving a solution that will make this vision a reality.”
To address this immense market, any platform needs to first solve some very difficult problems in four areas – boundaries, applications, verification, and privacy. rBlock believes that it has solved them all. However to win a big share of this immense market, rBlock’s solutions must be integrated in a manner that leads to viral growth. This requires, among other things, a user-interface that’s easy-to-use and scalable. rBlock believes it has solved this too, paving the way for more plan execution than experimentation.
Greg Sterling writes about online reviews today… lots of good stuff.
Adding to the mounting evidence that online reviews are now critical for both consumers and businesses, comScore and the Kelsey Group released online survey data (n=2,090) last week showing that 24% of consumer-respondents used online reviews in the context of looking for a local service business (during the preceding three-months)…
PQ Media issued a new report that estimated “word-of-mouth marketing” has become a $981 billion business. In addition, the report says that among consumers surveyed, 80% rely on friends and family for recommendations. This phenomenon is now moving quickly online… [lots more]
Taken together, these data all show how significant online reviews are becoming – as an extension of traditional “word of mouth” – for both consumers and local businesses. As the stakes get higher, which all these data suggest they will, the risk is that there’s more gaming and manipulation of reviews. Note that 30% (of the 24%) in the comScore data wrote reviews because they were asked to do so. (And see my recap of the SMX panel on user review content.)
Reviews and recommendations are a large part of the Front Porch Forum postings. Most arrive upon request from a neighbor.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more