Fatdoor has just announced in Private Equity Hub their first-round financing through Norwest Venture Partners and their new CEO, Jennifer Dulski, from Yahoo! Here is a quote from Jennifer, which I know is true from my own experience:
“Building online local communities that scale is an extremely difficult problem to solve, but the market opportunity is immense and consumers are craving a solution that will make this vision a reality.”
To address this immense market, any platform needs to first solve some very difficult problems in four areas – boundaries, applications, verification, and privacy. rBlock believes that it has solved them all. However to win a big share of this immense market, rBlock’s solutions must be integrated in a manner that leads to viral growth. This requires, among other things, a user-interface that’s easy-to-use and scalable. rBlock believes it has solved this too, paving the way for more plan execution than experimentation.