The Local Onliner reports today…
I love to see examples of grassroots innovation in local online marketing. One of my favorites is an e-newsletter from Sprocket Entertainment, the producers of a local comedy night in my hometown of Carlsbad, CA.
Sprocket is a startup by two comedians which also produces shows in Spokane, WA. It gets everyone to sign up for the newsletter when they use PayPal to buy tickets to their once-a-month event at a renovated theater, which they consider an alternative night out for “people who aren’t into loud music and pickup bar scenes.”
So far, Carlsbad Inn, Overstock Spas, Spoon Grill & Bar, and Tamarack Beach Resort have all signed up. From the looks of things, Sprocket is doing about as well with local advertisers as more concerted efforts by Carlsbad.com, a chain of beach town city guides.
Some similarities with Front Porch Forum here. We’re testing the waters with local sponsors… a half-dozen have signed on during our testing phase, including…
Another 70 or so have joined our waiting list as we move beyond testing in the months ahead.
A local attorney posted the following on his Old North End neighborhood forum today. Thanks Dennis!
Thanks to Front Porch Forum for this service and all the work that you do to keep the magnificent line of communications up and running so efficiently. It is amazing and the benefits for all are very real. Sometimes it is easy to take such things for granted so I feel it necessary to toss in this heartfelt thanks and appreciation which I am sure is shared by everyone who has benefited from this valuable community asset. Thank you again. -Dennis McMahon
Dan Gillmor wrote recently…
Jason Calacanis, who calls his new venture Mahalo “human-powered search,” says the company will pay freelance searchers a fee for links the site accepts. He says he hopes for hundreds or thousands of people in this part-time capacity.
Some similarity to Front Porch Forum in that our subscribers put all sorts of search questions to their neighbors through our service… looking for a roofer, seeking replacement storm windows, babysitter needed, who to talk to about potholes, etc.
Instead of pay, the motivation for members to respond to requests for information is based on their desire to connect with neighbors and build community within their neighborhood. That is, answer a question and get a little healthier community to live in in return.
Burlington’s annual Neighborhood Night of Success occurred May 29 this year. CCTV Channel 17 has been replaying their tape of the event and couple of the replays are still to come:
Front Porch Forum was one of many proud award recipients that night.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more