Logo

Ghost of Midnight

… about neighbors, community and Front Porch Forum

Truly Local Online Sites sell Ads

The Local Onliner reports today

I love to see examples of grassroots innovation in local online marketing. One of my favorites is an e-newsletter from Sprocket Entertainment, the producers of a local comedy night in my hometown of Carlsbad, CA.

Sprocket is a startup by two comedians which also produces shows in Spokane, WA. It gets everyone to sign up for the newsletter when they use PayPal to buy tickets to their once-a-month event at a renovated theater, which they consider an alternative night out for “people who aren’t into loud music and pickup bar scenes.”

So far, Carlsbad Inn, Overstock Spas, Spoon Grill & Bar, and Tamarack Beach Resort have all signed up. From the looks of things, Sprocket is doing about as well with local advertisers as more concerted efforts by Carlsbad.com, a chain of beach town city guides.

Some similarities with Front Porch Forum here. We’re testing the waters with local sponsors… a half-dozen have signed on during our testing phase, including…

Another 70 or so have joined our waiting list as we move beyond testing in the months ahead.

Posted in: Front Porch Forum, Local Online, Small Business Advertising, Updates and Admin


Leave a Reply

Your email address will not be published. Required fields are marked *