Local.com announced a deal with Expedia.com for local travel. Peter Krasilovsky reports…
Local.com is in a different “local” category. It aggregates a ton of local content and features, but it doesn’t necessarily vie with the local Yellow Pages or local search sites, for everyday local traffic.
I mean, it would if it could. It has added a lot of functionality. But mostly, with its easy-to-remember URL (which it paid $700k for), and helpful grab-bag of local features, the site gets its traffic from the type of occasional user who aren’t particularly adept at using Google, or too impatient to do so. It claims quite a few of those – 10 million every month.
$700,000 for a URL… I just wanted to type that once.
Posted in: Local Online, Local Search
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more