Monthly Archives: March 2007

No Neighborhood is an Island

Posted on Monday, March 12, 2007 by No comments yet

Each week brings another neighborhood forum or two across the threshold of success… very exciting for Front Porch Forum.

Now we’re seeing a rise in demand for a secondary service across neighborhood forums. E.g., a woman lost her dog and posted the message on her neighborhood forum. An hour later, a different person posted a note in an adjacent neighborhood forum saying she had found a dog of the same description. Should we have formal way of making that connection?

In this case, informal took over. People talk about what they read on their forums… it’s interesting micro-local stuff. So folks talked over the water coolers or via email or whatever and within an hour or two the connection was made and dog and owner were reunited… a great happy ending.

We’ve also seen examples of an issue occurring at the intersection of multiple neighborhood forums. The topic is raised on all the relevant neighborhood forums, but it only really catches on in one. After a dozen postings, that one neighborhood has moved the issued forward… but what about all those people in the other neighborhood forums?

E.g., Burlington is looking at reworking the very steep block of Cliff Street between S. Willard and Summit Streets. An announcement was posted on the Summit, South Union and DeForest neighborhood forums… but only the DeForest members have really delved into the issue on their forum. Should we have some mechanism for connecting those neighborhoods around this issue?

There’s a technology fix for this kind of thing, but I’m afraid any increase in complexity will move Front Porch Forum from a widely adopted service to one that is only accessible to the tech elite. So, we have four solutions to offer now:

1. Informal… a member of one neighborhood forum asks a list of folks across other neighborhood forums to each post his message to his/her forum. This approach is being put to good use now. This carries the added benefit of the messages coming from a resident of each neighborhood instead of being broadcast by some likely unknown “outsider.”

2. As a participating local official to post the message across all forums in his/her district. This is also used, and, while easier to implement, is in turn a notch less effective.

3. Nearly every neighborhood forum has one or more Neighborhood Volunteers… essentially forum boosters. These folks are knit together across the county by an online forum too. So, a person could become a Neighborhood Volunteer and then share their message with the 200 or so NVs and ask them to pass it on on their forums.

4. We’re developing a message-for-a-fee feature, something like a classified ad, whereby members will be able to post in other neighborhood forums (in a very limited way) for a fee.

Neighborhood Forum too Small/Big/Just Right!

Posted on Monday, March 12, 2007 by No comments yet

The majority of Front Porch Forum members that we talk with list the small scale of their forum as a leading attraction… “how could I not subscribe to my neighborhood’s forum?”… especially when the forum area includes just a few hundred nearby households.

That said, some areas are difficult to parse into reasonably sized neighborhood forums, e.g., tightly packed urban areas and thinly spread rural locations… where does one “neighborhood” end and another start?

We also are finding that while most of our now 4,000 local subscribers are happy with the service as is, some would have us rework their neighborhood forum’s boundaries… bigger, smaller, cut in two, join with the next one over. In fact, in some forums we hear each of these views from various members. That doesn’t make them invalid – no, no. All of this feedback is important and we’re soaking it in and working toward the best next steps we can take. This is the case in Charlotte, VT where we’re hearing every different angle.

Also, the ONE East Neighborhood Forum in Burlington has seen a surge in popularity and now has more than 200 households on board out of about 1,000 homes there. The 200 are great… it’s the 1,000 that’s too big. People tell me that they don’t know and don’t imagine that they’ll ever meet many of the people who post messages… 1,000 seems too big of an area for our mission of helping neighbors connect and foster community within the neighborhood.

Social Networks squeeze NGOs?

Posted on Sunday, March 11, 2007 by 1 comment

David Wilcox writes from London this week about how nonprofits, associations and trade unions are surrendering ground to social networking websites. Reminds me of online citizen journalism taking a bite out of newspapers. Wilcox:

It used to be that you joined associations because it was a way of meeting like-minded people and getting help, facilities, information and other things difficult or costly to organise for yourself. These days it is much easier to find people and resources online, and to mix and match these assets into project teams, communities of practice, and informal networks.

Further, he cites a forthcoming report from the NCVO ICT Foresight team:

The connections that ICT facilitates suggest that some organisations may increasingly be bypassed and that power may shift away from top-down hierarchical organisations and towards more fluid and participative networks where there is less need for a centralised ‘bricks and mortar’ coordinating organisation.

Leon Benjamin, author of Winning by Sharing, is even more explicit:

I think the problem is leadership. The reality is that leaders of VCOs and NGOs aren’t equipped to lead in the 21st century’s networked economy. And this isn’t their fault, but they need to accept help from people who can create the conditions that enable leaders to emerge, and then step aside. This isn’t their time now.

Just before he died, Peter Drucker said at Davos in Switzerland, “community-building talent is the single most precious resource in the modern world.” Let me briefly explain why.

Online community service poviders like Ezboard and CommunityZero, and Bebo and MySpace, to a certain extent have created leaders who in some cases, have literally started movements, with huge numbers of supporters and advocates. EzBoard has over half a million discrete ‘clubs’, each with a leader, covering a vast array of subject matter. These leaders often deliver an experience that enriches people’s social and professional lives. More so than the associations and unions that are supposed to serve them. These are our leaders of the future.

Newspaper and local online

Posted on Saturday, March 10, 2007 by No comments yet

The Local Onliner shared some great tidbits this week from the Inland Press Association (IPA) meeting:

Most newspaper Web sites have been focused on driving new audiences, but McClatchy sees a gold mine in its existing print circulation. How many local media outlets have 40 percent penetration in this age of fragmentation?  [McClatchy] noted that 70 percent of the print audience never touches the Web site in a 30 day period.

And I like this approach to forming strategic alliances:

As for forming partnerships with various Internet players, Hendricks [McClatchy executive] is all for them. You can’t look at these people as enemies, because they are the environment, he says.

Finally, some interesting details from Boston.com about local online:

Also speaking at IPA, and again, fully blogged by Owens, was Bob Kempf from Boston.com. I’ve written extensively about his efforts, but Kempf reveals new details of research showing why Boston.com is focusing on becoming a local information hub (watch out Yellow Pages!). Only one in three users and one of five non-users are happy with their current options for finding local information, he says. But access to local information doubles the likelihood that non-users will visit Boston.com. The research also found that 50 percent of users like the idea of getting all their information in one place.

I’ve heard from many Front Porch Forum subscribers that they love turning to their neighbors for a wide variety of local needs through their forum.

I know community when I see it

Posted on Saturday, March 10, 2007 by No comments yet

What, exactly, is community?  Can you define “neighbor?”  The guy next door?  Sure.  Around the corner?  Maybe.  Turns out academics have been debating such questions for some time.

Kevin Harris’ blog pointed me to an article by about such matters in Symbolic Interaction.  Here’s her abstract:

This article investigates the practices and functions of neighboring. It is based on interviews and “go-alongs” with over sixty residents and on ethnographic observation of two middle-class neighborhoods in Hollywood, California. Building on Lofland’s (1998) model of three social realms (the public, the parochial, and the private), I conceptualize neighboring as a set of interactive principles that characterize parochial or communal territories such as neighborhoods. I discuss four distinct patterns in detail: friendly recognition, parochial helpfulness, proactive intervention, and embracing and contesting diversity. While integrating previous research and theorizing on neighboring, the article contributes to the continuing debate in sociology over what constitutes community.

So, while we have Kevin in London bringing some U.S. research to light, Lloyd Shepherd recently listed U.S.-based Front Porch Forum on his blog from London… ahh the internet.  Thanks Lloyd!

Smalltown and i-neighbors going places

Posted on Wednesday, March 7, 2007 by No comments yet

Smalltown.com landed $3M in new funds recently to ramp up it’s model of local online.  Peter Krasilovsky reports:

Smalltown [is] an IYP site with social aspects via reviews, calendars and (now) Top 10 lists. Five months after launching SME-oriented sites in San Mateo and Burlingame, Smalltown has announced three new Bay Area locales, added video uploads, hired a VP of Sales, and begun a Google campaign.

This is a very interesting effort:

Usage-wise, Rucker says he’s got 3.5 percent of the launched communities visiting on a weekly basis. About 1.8 percent have registered, which gives them the right to review sites, etc. Rucker is aiming for a registered base of three percent.

After six months, Front Porch Forum has about 17% of Burlington, VT registered.

And I just heard that i-neighbors has a new version of their service up and running, although I don’t have any details.

U-G-L-Y Bloggers have no Alibi

Posted on Wednesday, March 7, 2007 by No comments yet

Winner of the Vermont-bloggers-are-not-the-most-photogenic-lot essay contest? Philip Baruth, hands down:

Never have so many wonderful people, filled with so many lovely ideas, produced so many aesthetically questionable photographs.

And did he really have to include so much damning evidence to make his case? Seven snapshots and 677 words… I can mount no defense… guilty as charged.

P.S. It was a great event:

In no particular order, we had a full Seven Days contingent, with Freyne and Resmer (as well as mini-Resmer); the men of Green Mountain Daily (J.D. Ryan, Jack McCullough), as well as an erstwhile man of GMD, Odum; Neil Jensen and unflappable friend Oliver; Charity Tensel and Haik Bedrosian; the reclusive Yusef; Jason Lorber and Max, his extremely cool son; Michael Wood-Lewis, of the Front Porch Forum; Bill Simmon, who kicked off the event with a spontaneous Youtube seminar; and many more.

Crazy Idea + Neighborhood Forum = Igloos

Posted on Monday, March 5, 2007 by 1 comment

Congratulations to the visionaries in the Lakeside neighborhood in Burlington’s South End. They declared an igloo building contest about a week ago, with the judging set for yesterday (Sunday) afternoon. The weather, especially Saturday, was ideal… tons of snow and warm temps… perfect!

A group of neighbors recently formed to look at global climate change decided to hold the contest (“before it’s too late!”). One of their members, Joan Shannon, put Front Porch Forum to good use, spreading the word of the event to the neighborhood with a few keystrokes. Lake Champlain Chocolates supplied prizes! WCAX showed up to interview some of the kids and shoot the igloos:

Thanks to Nik (proud father) on Conger Avenue for a better quality version of this video. Enjoy!

Outside.In attracts $1M (almost)

Posted on Thursday, March 1, 2007 by 1 comment

Peter Krasilovsky reports today:

Outside.In, the place-blogging site that collects everything that appears on the Web in a geographical context – blogs, traditional media, individual contributions — has won $900,000 of funding… The money will allow the the three co-founders to expand to a staff of ten, add new resources, including a “meet your neighbors” section, and expand internationally. The site currently serves 63 cities and 3,217 neighborhoods.

I’m intrigued by Outside.In. If I understand the site, it attempts to tame the flood of information available on the web (or at least some of it) by lining it up according to place. I’ve tried to register this blog on their system for Burlington, VT and it says I was successful, but then I can’t find any mention of it… I must be missing something.

But more important than my incompetence as a visitor (I wonder how many non-techies will embrace this site?), I looked at some places where I’ve lived in the past that are also well-established Outside.In locations and I’m left with conflicting reactions… (A) wow, cool vs. (B) too much… make it stop! I absorb a lot of media on any given day… not as much as your average hyper-blogger, but way more than most of the John Does I know. And what I’ve seen on Outside.In is a good start, but the information has not been tamed enough. Makes me feel like someone left the tap running. So I should take another look to understand it better.

The Local Onliner goes on to say:

Union Square’s Fred Wilson [one of the investors], in a press release, presents an interesting hypothesis about his latest investment. “The best Web services are two-way systems. They take content in, add something to it, and then send it back out. YouTube works this way. So do Delicious and Flickr. To date, we haven’t seen such a service for local information online. Outside.in will hopefully fill that void.”

Front Porch Forum does this at a neighborhood level with neighbors’ words. We’ve taken in thousands of postings, added value, and put them back out to our neighborhood forums.

On his blog, Wilson has more: “Look at the advertisers who populate the local paper, the Yellow Pages, and the local radio stations. They need a place to go online and when they find it, the dollars that will flow are large, very large. Clearly search will get a big piece of that pie (search always does), but the killer local service is one that can serve the residents and the merchants of a city, town, and neighborhood the way the local paper has in the past.”

We plan to test our sponsorship program in Burlington, Vermont this month. Initial reaction from our members (17% of the city subscribed in our first six months) is encouraging. Those I’ve spoken with don’t see the messages from sponsors as advertising, rather just another message about their neighborhood or side of town. Can I be hopeful and skeptical at the same time?