Monthly Archives: March 2007

Yahoo’s take on Local Online

Posted on Wednesday, March 21, 2007 by No comments yet

Peter Krasilovsky reports today about Yahoo Exec VP Hilary Schneider’s keynote at the Kelsey Local ’07 conference this week. Schneider…

emphasized that the company is really zeroing in on local to play a major role in Yahoo’s growth plans. Local search’s share of overall search within Yahoo went from 11 percent to 14 percent in 2006, and local search itself grew 28 percent in the last four months, per ComScore.

Yahoo divides local as:

  • Maps – 32M unique visitors
  • News and info – 30M
  • Social media – 20M
  • Classifieds – 20M
  • Directory – 18M

Further:

Yahoo Local itself is pretty well built out, with 6,000 city pages and 80,000 zip codes. But it only has 600 neighborhoods. “There are obviously many more than that,” says Schneider. “ We have a long way to go.”

Yahoo looks at the local market as:

  • National local – 17,000 businesses spending $22.4 billion in ad dollars
  • Regional local – 85,000 businesses spending $48.3 billion
  • Local local – 22,000,000 businesses spending $33.6 billion

Where there’s folk, there’s fire

Posted on Wednesday, March 21, 2007 by No comments yet

That title is a clever quote from Britt Blaser’s latest post.  Thanks to David Weinberger for pointing in that direction.  Blaser writes:

The People Law trumps the Power Law.  There are five principles I’m playing with lately:
1. The size of your audience confers limited power
2. A network’s value is the square of its nodes (Metcalfe)
3. Network nodes are significant only when they’re verbose
4. Most conversation is among nearby nodes
5. Only interactions count, and the richest count most

I recommend a visit to check out the charts and graphs and his detail… good stuff.  Most of these points jibe with what we’re finding with Front Porch Forum.  E.g., under point three he states that the purpose of online social networking is face-to-face interaction.  That’s what Front Porch Forum is all about… and it works because the people on the online network by definition live in the same neighborhood.

Good Neighbors in Spotlight

Posted on Monday, March 19, 2007 by 1 comment

The City of Burlington will host its 7th annual Neighborhood Night of Success March 29, 2007, 5:30-7:30 at City Hall. This is a great event and I recall attending the first one fondly.

Beth Truzansky works for the Center for Community & Neighborhoods in Burlington’s Community and Economic Development Office. She received a record-breaking 68 nominations for the night’s Neighborhood Leader Awards this year. She shared some quotes today.

“Not only is Helen a leader on her street she is also a teacher and has helped to educate many generations of college students about what it means to be a good neighbor. Helen deserves to be recognized because despite the set backs she has faced over the years she has not given up and continues to be devoted to the idea and practice of building and sustaining community.”

“Stuart works tirelessly in his garage/workshop inventing, developing, and producing human-powered vehicles that can be used by people around the world that have handicaps though disease, war, or birth defects. He is humble, hardworking, entrepreneurial, and very generous. During the summer he can often be seen out on Linden Terrace with some of his vehicles. Neighborhood kids come out and road test the vehicles. It’s really wonderful to know that in addition to the kind and caring neighbors we have that there are also folks who are driven to solve problems and make the world a better place for the less fortunate.”

“Leonard is not your ordinary school custodian – far from it! Barnes’ teachers and staff have now become very familiar with his vast array of hidden talents and skills, especially those which result in putting a smile of the face of a student – his specialty. He routinely fixes even the most stubborn zippers on coats, repairs wheels on scooters, and handles all bicycle problems. Leonard routinely volunteers himself to chase kick balls that have bounced their way across North Street, or to climb up on the roof of the building to retrieve a ball that has gotten stuck. Once the ball is back in play, it’s not at all unusual for Leonard to join in on the fun for a few rounds of kickball with the kids, much to their collective delight.”

“Roberta has an open heart for the community and provides a listening ear for all she meets. Everyone is welcome when Roberta is around and she has reached out to members of the community that others might avoid, if you know what I mean. This is who I recommend as the good neighbor around here.”

“Patrick, an accomplished wheelchair athlete, volunteers tirelessly (more than 20 hours per week) to ensure others with physical disabilities have access to adaptive sporting equipment and athletic opportunities he has motivated, inspired and provided the resources many children and adults (including many Burlington residents) to try recreational opportunities they had never heard of let alone thought they would enjoy and enabled people typically relegated to spectator status to become fully-participating individuals for the first time.”

“Megan has always had the best intentions of those around her at heart. She has worked tirelessly to help senior citizens, her neighbors, and her friends. Megan is well known in the Old North End as someone there to help organize change, to bake you a loaf of bread, or to help shovel your driveway. We are proud to have her as our neighbor.”

“Barb was our first friend in Burlington. She greeted us upon our arrival one hot, sticky day in Burlington last summer and has been a constant in our lives ever since. She helped us move in, paint our walls, clean our yard and walk our puppy. Oh wait, I forgot to mention that Barb is only 13 years old!”

“Heather’s work is endless and students in our school and in our neighborhood seek her out for support, guidance and learning. She is a valuable member to our community and above all exceeds in everything she does. Her heart is gold and her ideas, thoughts, creativity and actions make Burlington a better place to live!”

“I thought of Elizabeth for this award because, on the morning our recent Valentine’s Day Blizzard, I saw her walking up Church Street from Main through drifts of snow to open her bookshop (Everyday Bookshop) for the day. We were practically the only people on the street*That snowy morning seemed to me to showcase Elizabeth’s incredible dedication, and it reminded me that in her quiet, unassuming way, she exemplifies the rare, old-fashion values of a merchant totally committed to serving her customers. I consider her “a living treasure” of Burlington.”

Celebrate the people that make Burlington a great place to live, work & play.

New Web Traffic Measure

Posted on Sunday, March 18, 2007 by No comments yet

Frank Barnako reported last week about a new measure for website “stickiness.”  ComScore.com states:

“As technologies like AJAX change the Internet landscape, certain measures of engagement, such as page views, are diminishing in significance for many Web properties,” said Jack Flanagan, executive vice president of comScore Media Metrix.  “The introduction of these new metrics based on ‘visits’ provides an alternative for measuring user engagement that tells us how frequently visitors are actually returning to the site to view more content.”

A couple examples:

Facebook.com, the 36th most-visited site with 16.7 million unique visitors in February, proved to be one of the most engaging sites, ranking second with 23.6 average visits per visitor during the month.

Weatherbug, the 48th most-visited property, was the fifth-most engaging property (as measured by average visits per visitor.

This is interesting to me because the traditional measure of online traffic don’t paint a very accurate portrait of Front Porch Forum.  Our service works differently than much of the web and I’m glad to see additional measures coming online.

Neighbor loves her Forum

Posted on Thursday, March 15, 2007 by No comments yet

People say the most lovely things about Front Porch Forum!  Thanks to all who have sent in messages… your kind words keep us motivated.  Here’s a note received today from C.C., a member of the Addition Neighborhood Forum in Burlington’s South End.

Because I don’t want to miss any editions of this forum, which I enjoy so much… I wanted to confirm that you have my new email address. So just checking that all is well. Thanks!!

By the way, our forum has helped me find childcare and porch builders, provided a conduit for contacting my city councilor about traffic safety and the police to express a concern. It’s also offered me a regular opportunity to appreciate how many cool things are going on in our community, and — most important! — provided me with a deeper sense of connection with neighbors and friends. Many thanks.

I love her last line… not only is she appreciating the direct results of connections to babysitters and contractors, but the sum of all those messages are adding up to her feeling more a part of a community… her neighborhood.  Hey!  That’s our mission… to help neighbors connect and foster community in the neighborhood.

Big Local Online Event… any Locals onhand?

Posted on Thursday, March 15, 2007 by No comments yet

Looks like a great event shaping up next week… all about local online: DRILLING DOWN ON LOCAL ’07 – The Annual Silicon Valley Summit. Organizer Peter Krasilovsky blogs about it here. Most of the mainstream heavy hitters appear to be on the agenda. I wonder how many locally based entities will attend and/or speak vs. national and global efforts that deliver “local” from afar?

Put another way, how much “local online” is delivered by local business (and other entities)? Might be an interesting question for the good folks at the Business Alliance for Local Living Economies, the Institute for Local Self-Reliance, and my friend and author Michael Shuman (Going Local, The Small-Mart Revolution).

Regardless, I wish I could be there next week… sounds like a powerful conference.

Green Neighborhood Report Card

Posted on Thursday, March 15, 2007 by 4 comments

The U.S. Green Building Council and various partners are developing an environmental rating system for neighborhoods… similar to what they’ve been implementing for a decade or more concerning buildings. In their words:

The LEED for Neighborhood Development Rating System integrates the principles of smart growth, urbanism, and green building into the first national standard for neighborhood design. LEED certification provides independent, third-party verification that a development’s location and design meet accepted high standards for environmentally responsible, sustainable, development.

This is important work… getting into detail about suburban sprawl, distance, stormwater runoff, wetlands, etc. But what of community?

I’m encouraged that the pilot version of the rating system prefers “open communities” vs. “gated” ones. And it rewards infrastructure that promotes community, like sidewalks and dense development. I didn’t see anything about front porches, but I was skimming and could have missed it.

I encourage the good folks involved with this seemingly very complex process to get even more explicit about fostering community within the neighborhood. Scoring high on this rating system would indicate strong environmental performance and say something about the potential for being a decent place to actually live… but is it a friendly place full of good neighbors?

I posit that one well-oiled Front Porch Forum can do more for environment and community than whole collections of sidewalks, solar panels and official open space. Our neighborhood, I’d guess, would score well since it was laid out in the 1920s… dense, mixed use, walkable within and to just about everything in town, lots of front porches! However, old-timers here report that it warmed up considerably once Front Porch Forum kicked into gear.

Now since the success of the neighborhood forum, it’s not unusual for a neighbor to call around offering to pick up items at the grocery before driving there, saving several car trips. And one stroller typically is used by three or four families before cycling out. Neighbors have a stuff-sharing list… canoes, lawn mowers, ice cream makers… why own one if you can borrow instead (and, of course, loan your stuff occasionally). And people use Front Porch Forum to turn out the neighbors for environmental actions all the time… clean-up days, public meetings, protests, etc.

So, I suggest that a neighborhood with a strong sense of community is highly desirable and that should be reflected in the LEED for Neighborhood Development Rating System. How about a Front Porch Forum in every neighborhood! 😉

Local Online Site left at the Alter

Posted on Wednesday, March 14, 2007 by No comments yet

The local Fox affiliate in Dallas and local online favorite Pegasus News enjoyed a brief courtship recently. However, as they planned the wedding, Fox’s parent (Fox HQ in NYC) balked at an item in the pre-nup and nixed the whole affair. Alas.

However, Pegasus offers an intriguing glimpse (as well as the Local Onliner) into the details of the proposed partnership. This is one model of how local established media can work with new local online efforts, focusing on sharing content and driving traffic to each other (no revenue sharing).

Seven Trends in Journalism

Posted on Wednesday, March 14, 2007 by No comments yet

Thanks to Dan Gillmor for pointing out what he labels “a must-read for anyone who cares about the present and future of journalism”…

The Project for Excellence in Journalism has issued its annual State of the News Media report. This year’s identifies seven major trends.

The seven trends are:

  • News organizations need to do more to think through the implications of this new era of shrinking ambitions.
  • The evidence is mounting that the news industry must become more aggressive about developing a new economic model.
  • The key question is whether the investment community sees the news business as a declining industry or an emerging one in transition.
  • There are growing questions about whether the dominant ownership model of the last generation, the public corporation, is suited to the transition newsrooms must now make.
  • The Argument Culture is giving way to something new, the Answer Culture.
  • Blogging is on the brink of a new phase that will probably include scandal, profitability for some, and a splintering into elites and non-elites over standards and ethics.
  • While journalists are becoming more serious about the Web, no clear models of how to do journalism online really exist yet, and some qualities are still only marginally explored.

Lost and Found: Dog and Glasses

Posted on Tuesday, March 13, 2007 by No comments yet

Front Porch Forum is often used as a lost and found among neighbors… keys, cell phones, cats, hats and gloves. This week it was dogs and glasses.

From The Addition Neighborhood Forum:

Hello Neighbors – Yesterday while walking my dog I took off my dark glasses (prescription bifocals and very new) and put them in my jacket pocket because they were fogged up. Somewhere en route they fell out of my pocket. If you spy them, could you please give me a call? Many thanks.

Three days later… success!

Hello – Thank you to the neighbor who retrieved my glasses and got them back to me. Great neighborhood to live in!

This past week a member of the South Union Neighborhood Forum posted:

A woman who lives [nearby] had someone break into her apartment which resulted in her dog escaping through a window that was left open by the intruder. Please be on the look-out for her very friendly 2 year old dog. The dog is a border collie mix, black/brown/white, wearing a blue collar. If found or seen anywhere, please call her. She is also offering a reward.

At the same time, a member of the adjacent Summit Neighborhood Forum wrote:

Found Dog! I know I have seen this dog in the Summit Street neighborhood with owner but don’t know who you are?! The Dog is a multi-colored Border Collie?! Beautiful Dog and very friendly. Please call me to claim.

Good news… word spread from one neighborhood to the next and the connection was made:

Thank you all for your phone calls. The dog found in the Summit Street area was the dog lost in the So. Union area and safely returned. Dog and Owner are re-united. Thank you all again.

Seems that word spreads from one neighborhood forum to another through various means… this merits further study.