Looks like a great event shaping up next week… all about local online: DRILLING DOWN ON LOCAL ’07 – The Annual Silicon Valley Summit. Organizer Peter Krasilovsky blogs about it here. Most of the mainstream heavy hitters appear to be on the agenda. I wonder how many locally based entities will attend and/or speak vs. national and global efforts that deliver “local” from afar?
Put another way, how much “local online” is delivered by local business (and other entities)? Might be an interesting question for the good folks at the Business Alliance for Local Living Economies, the Institute for Local Self-Reliance, and my friend and author Michael Shuman (Going Local, The Small-Mart Revolution).
Regardless, I wish I could be there next week… sounds like a powerful conference.
David Wilcox writes from London this week about how nonprofits, associations and trade unions are surrendering ground to social networking websites. Reminds me of online citizen journalism taking a bite out of newspapers. Wilcox:
It used to be that you joined associations because it was a way of meeting like-minded people and getting help, facilities, information and other things difficult or costly to organise for yourself. These days it is much easier to find people and resources online, and to mix and match these assets into project teams, communities of practice, and informal networks.
Further, he cites a forthcoming report from the NCVO ICT Foresight team:
The connections that ICT facilitates suggest that some organisations may increasingly be bypassed and that power may shift away from top-down hierarchical organisations and towards more fluid and participative networks where there is less need for a centralised ‘bricks and mortar’ coordinating organisation.
Leon Benjamin, author of Winning by Sharing, is even more explicit:
I think the problem is leadership. The reality is that leaders of VCOs and NGOs aren’t equipped to lead in the 21st century’s networked economy. And this isn’t their fault, but they need to accept help from people who can create the conditions that enable leaders to emerge, and then step aside. This isn’t their time now.
Just before he died, Peter Drucker said at Davos in Switzerland, “community-building talent is the single most precious resource in the modern world.” Let me briefly explain why.
Online community service poviders like Ezboard and CommunityZero, and Bebo and MySpace, to a certain extent have created leaders who in some cases, have literally started movements, with huge numbers of supporters and advocates. EzBoard has over half a million discrete ‘clubs’, each with a leader, covering a vast array of subject matter. These leaders often deliver an experience that enriches people’s social and professional lives. More so than the associations and unions that are supposed to serve them. These are our leaders of the future.
Smalltown.com landed $3M in new funds recently to ramp up it’s model of local online. Peter Krasilovsky reports:
Smalltown [is] an IYP site with social aspects via reviews, calendars and (now) Top 10 lists. Five months after launching SME-oriented sites in San Mateo and Burlingame, Smalltown has announced three new Bay Area locales, added video uploads, hired a VP of Sales, and begun a Google campaign.
This is a very interesting effort:
Usage-wise, Rucker says he’s got 3.5 percent of the launched communities visiting on a weekly basis. About 1.8 percent have registered, which gives them the right to review sites, etc. Rucker is aiming for a registered base of three percent.
After six months, Front Porch Forum has about 17% of Burlington, VT registered.
And I just heard that i-neighbors has a new version of their service up and running, although I don’t have any details.
Wow! I just waded through the new study about online citizen journalism by the Knight Citizen News Network at the University of Maryland (thanks to the Local Onliner for the link). They surveyed a gaggled of local news/blog sites and wrote up their findings.
Front Porch Forum is a second cousin to this type of site, but not a sibling. Some comparisons:
Overall there was little accountability built in for content contributors: 73% of all respondents said their sites didn’t require users to register; 69% said a valid e-mail was not even required before posting. Only 40% of 141 respondents said their sites required contributors to use their real names; 60% said their sites allowed either anonymous posts or the use of “screen” names.
Front Porch Forum requires first and last names, street address and email address.
Asked whether their sites edited contributions before they were posted, 40% of 149 replies said content was edited; 48% said it was not and 12% just didn’t know. Half (50% of 131 replies) said offensive or inappropriate content was filtered out before posting. Most respondents (66% of 119 replies) said their sites removed offensive or inappropriate content after it was posted; but 17% of the respondents said such content was not removed, and 17% just didn’t know.
Front Porch Forum does not edit content, but it does screen all postings, add headlines and clean up formatting.
Half the respondents reported that 26 or fewer people overall were contributing content or skills to their enterprise, although site operators say many of those are just occasional contributors.
When we analyzed our flagship neighborhood forum that covers an area of 350 households, we found that about:
-300 households subscribe (after six years)
-200 households have posted at least one message
-100 households have posted at least six messages
For the past five months we’ve been hosting 130 neighborhood forums covering the Burlington, Vermont area. More than 15% of the city’s households have joined already. I’m not sure how many of those people are contributing, but I’d guess that it’s significantly greater than on many of the surveyed sites.
Based on their own definitions of “success,” 73% of our survey respondents pronounced their sites to be successful.
Well, it’s early, but I’ll give Front Porch Forum a thumbs up on the “success” question at this point. It seems most of the sites in the survey focus on success around journalistic goals of informing and engaging the public. Our purpose is to help neighbors connect and foster community within neighborhoods. Local news from our members to their neighbors contributes to that process, but it’s not the end goal.
Does anyone get paid? Of the 78 who replied: 33% said their sites had no paid workers; 33% said only one or two workers got paid.
We’re in the 33%. 😉
Kevin Harris writes this week:
I’m trying to write a paper about neighbourliness and have been thinking about the reciprocity of acts of neighbouring… research has found that… sometimes one neighbour helps out another without getting much in return, and keeps doing so.
However, the researchers only included… “favours” in their study, and it seems to me that other, intangible forms of interpersonal behaviour which are in some way supportive – for instance a sympathetic chat on the doorstep to provide comfort in the face of bad news, or the sharing of information about local services – are likely to be viewed by neighbours as valid contributions to the same exchange relationship.
Many years ago I recall rushing out of my house shouting when I saw from my window a neighbour’s toddler stepping into the road, as the mother was getting the shopping from her car. For this simple act I was rewarded almost immediately with a bottle of wine from the shopping bag. It was clear that I had to accept it, not least because there was probably a confused swelling wave of guilt as well as gratitude in her expression of thanks. But it was also, of course, a recognition of the non-obligatory, but potentially vital, role of neighbour.
This begins to get at what’s unfolding in some of the areas served by Front Porch Forum‘s more successful neighborhood forums. Some how the accumulation of lots of little items are creating an environment more welcoming of overt “good neighbor” acts, like baking a cake for a neighbor in need of boost. That’s an odd move if you’ve only interacted with the person once or twice, but is more reasonable if you’re both subscribed to the same small and lively neighborhood forum.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more