MediaVidea reported recently…
News Item #1: A detailed research from HP reveals that 43% of Facebook messages are spam. Marcus from Plentyoffish dating site puts it correctly that you would similar figures on any other social networking sites.
NewsItem #2: A recent Comscore study reports that 3 out of 10 U.S. Internet users delete cookies, which means that sites may be overestimating audiences by a factor as high as 2.5.
Both pieces of information have implications for advertisers who use cookie-based visitor counting and rates of social networking site usage.
I wonder how accurate this is? If this ascertain is on target, how widely known is it? It seems remarkable to me. It might help explain in part the incredibly positive response to Front Porch Forum we’ve found in our initial service area (greater Burlington, Vermont). Subscribe to your neighborhood’s forum and you get no spam… just your neighborhood forum in your inbox every few days. And, our audience is very clear… we have contact information on each one… simple to get an accurate count. This may also contribute to the initial high level of interest among small local business in sponsoring a variety of our neighborhood forums.
MediaVidea offers this today:
Rolling Stone will one of the first mainstream magazines entering into the social networking field... Comscore analysis shows that:
– More than half of Myspace visitors are now 35 and older.
– 71% of the Friendster’s 1 million user base is 35 and above.
– 50% of Facebook users are 25-plus, despite that it has now almost become mandatory for new college and high school students to register there.Aiming an aging demographic is a smart idea. They have the buyer and stating power, vis- -vis the fickle younger crowd.
Adult-oriented social networking sites are already up and running, Multiply for example.
Next up: A social network fro Esquire and New Yorker magazines, perhaps?
Front Porch Forum members appear to range from teens to 80s. Since entire households tend to subscribe, I’m hard pressed to guess an average age.
Debbie Block-Schwenk points out a couple new resources today for citizen journalism sites:
Citizen Media: Fad or the Future of News? The rise and prospects of hyperlocal journalism was released by J-Lab. The report by Jan Schaffer consolidates and analyzes responses from 191 people involved with or familiar with online citizen media, including 31 operators of citizen media sites.
Also enabled by J-Lab and the Knight Foundation via their New Voices program is a new “cook book” sharing the experiences of the first year of community site Hartsville Today. The site was started by Douglas J. Fisher, a journalism instructor at the University of South Carolina and Graham Osteen, Publisher of The Hartsville Messenger. The report, entitled Hartsville Today: The first year of a small-town citizen journalism site, documents in detail the steps they took, from deciding on a web site domain name to training staff.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more