The Local Onliner has a piece well worth reading today…
New York Times Digital Chief Martin Niesenholtz, keynoting the Yellow Pages Association conference this morning in Las Vegas, called local “a huge untapped opportunity in the directories arena that no one – including the portals – has yet tapped.”
… the winners in local “could come from many different directions: from the social networking side; from information businesses; from search; from startups; and, of course, from the directory players. So far no one has truly tapped and structured the input from local audience/s. When that happens, it will be a game changer. I have very little doubt about that,” he said.
During his talk, he told YPA that it is critical to fully embrace the social web. “There is tremendous knowledge and power locked up in our users, and traditional media businesses have failed so far to adequately exploit that.
Read the full post here.
Ross Mayfield recently offered the Power Law of Participation…
Social software brings groups together to discover and create value. The problem is, users only have so much time for social software. The vast majority of users with not have a high level of engagement with a given group, and most tend to be free riders upon community value. But patterns have emerged where low threshold participation amounts to collective intelligence and high engagement provides a different form of collaborative intelligence.
At first blush, I’d say that Front Porch Forum‘s neighborhood forums travel along this curve, from left to right, as the neighborhood forum gains participants. People join and lurk and then past some tipping point things get interesting and collaboration kicks in as neighbors start working to get the potholes filled, graffiti cleaned up, block party organized, etc. He goes on to say…
Charlene Li at Forrester just came out with a report on Social Technographics that surveyed user engagement.
As I previously commented, 50% of one neighborhood forum contributed in the past six months. Not sure how our model fits into this web-centric world view.
Refrigerator Rights reports…
A newly released study at Standford University acknowledges what we already know – an increasing number of people say their personal relationships have suffered as a result of their use of the Internet with many confessing that they are discreet about their online habits. This is certainly not a surprise to anyone that follows cultural trends. Our immersion in electronic media comes at a price – and that price is almost always the decreasing amount of time we spend with other people. It is an argument to become more intentional about our social world – building Refrigerator Rights relationships. You can read about the study through this link.
I agree. (FYI, if someone is friend-enough to walk into your home and help himself to something from your fridge, then he’s said to have “refrigerator rights.”)
That said, it’s also interesting to note that our members report that using Front Porch Forum works in the opposite direction, i.e., our internet service leads to more face-to-face time with neighbors.
Outside.In’s Top 10 Bloggiest Neighborhoods was very interesting today. How inspiring to learn about the level of online community going on in these neighborhoods (including some former stomping grounds of mine!). I wonder how our little Five Sisters compares? I’d love to see the data. (Does anyone know if that’s available? I couldn’t find it.)
The Five Sisters (Burlington, VT) was named a top ten neighborhood in the United States in 2006 and many residents credit Front Porch Forum, a kind of neighborhood blog (to stretch the term), for contributing to the incredible sense of community here.
The Five Sisters forum has an astounding 340 members out of the 350-household neighborhood. Another 20 local officials (city councilors, state reps., school commissioners, police lieutenant, etc.) participate. In the past six months, 50% of the members have written… 630 postings total. Since these folks are actual nearby neighbors, a vast majority of the follow up occurs offline on the sidewalk or over the fence (that’s the point!). In this model, only residents of the neighborhood may read and write postings… it’s all about helping neighbors connect and foster community within the neighborhood.
The Five Sisters is the flagship of 130 contiguous neighborhood forums covering all of metro-Burlington and hosted by Front Porch Forum. In its first six months, about 20% of Burlington has subscribed to this free community-building service. Everyday folks, not just heavy web users, are making wonderful use of it. Front Porch Forum garnered a couple more community-leader awards last month and will be featured at the Personal Democracy Forum in New York City on May 18, 2007.
From techrockies today…
A new online service that aims to provide local neighborhoods with relevant news and communication is now accepting registrations. The Web site, called eNeighbors.com, includes classifieds, current events calendars, resident directories and community news. According to the company, the service will eliminate the need for newsletters and paper directories while offering social-networking features unavailable to those mediums. However, the company stressed that its site is private and secure. Founded in 2005, eNeighbors is headquartered in Denver.
The site looks well designed and professional. It appears to be an update on neighborhood association software (bookkeeping, minutes, bylaws, etc.), with a social networking add on. It appears to want the associations to hire the service and then hand over the list of neighbors.
By contrast, Front Porch Forum is ALL about helping neighbors connect and foster community within the neighborhood. Individual households join when they are ready. The service is free. It doesn’t include any of the other association management tools.
Front Porch Forum just accepted an invitation from co-organizer Micah Sifry to speak at the Personal Democracy Forum on May 18 in New York City. Wow! What an honor and opportunity. Dare I say, I think we have something to add… what we’re doing is unique (from all that I’ve seen at least), off to a promising start, and potentially powerful.
This will be a great event. Speaking or in attendance…
I imagine that we’ll be tucked away in some corner… but we’ll be there! I better start combing the hayseed out of my hair.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more