Hard to believe that Front Porch Forum was launched one year ago this month! The response to this local start-up (focused on its initial pilot area of greater Burlington, VT) has been wonderful and overwhelming. What a privilege to work on this effort with the likes of…
Moving forward, our goals are simple and challenging…
So thanks to each FPF member! And please post messages to your neighborhood forum and encourage those around you to sign up at FrontPorchForum.com Here comes autumn! -Michael and Valerie
Greg Sterling reports today about two spending forecasts for online geotargeted advertising.
eMarketer
2006 $2.1B
2011 $7.8B
30.0% annual growth
VSS
2006 $6.4B
2011 $19.2B
24.6% annual growth
I don’t know why the two estimates differ as much as they do. However, they both show a sizable industry getting bigger. I take this as encouraging news for Front Porch Forum, with it’s neighborhood-specific focus.
Greg Sterling today points out the following…
E-commerce is growing but it’s not the story. As I’ve argued in the past, the story is Internet-influenced offline/local sales. The Internet has emerged fundamentally as a marketing, rather than a transactions platform. E-commerce is a percentage of total US retail sales is less than 4%.
Jeff Jarvis takes the New York Times to task today for an article that suggests AOL’s struggles as an internet portal are a “quirk.”
Once and for all: The size of the site doesn’t matter to advertisers. Oh, yes, they still think its matters and for a time that’s still how they buy, by reflex. But get this straight: Just because a site has 100 million users, that doesn’t mean 100 million people see your ad. It’s not TV. Repeat: It’s not TV. The only people who will see your ad are the ones who see the page on which it appears. If you buy 10,000 impressions, aka eyeballs, you can buy them on a big site or a bunch of small sites, it doesn’t matter. Big brings no advantage other than convenience and it also brings some disadvantages like inefficiency and price. This is the essence of the change in the economic model of media. Post that on your wall and stare at it.
Thanks to Richard Donnelly and Burlington Telecom for this great review in today’s issue of BT’s e-newsletter…
BT and many other City of Burlington departments receive a lot of invaluable feedback through the 36 Front Porch Forums that cover all the neighborhoods in Burlington. If you are not participating in this free, hyper-local, neighbor-to-neighbor digest you are missing out. The effort to create and maintain the FPF is substantial! BT is proud to join other local businesses as a sponsor of this community resource. We encourage other local businesses and other city departments to consider supporting it as well.
Sorry to see that Backfence just shut down operations. From the Local Onliner…
BackFence announced June 29 that it shuttering its 13 community sites, which were in the DC area, Illinois and northern California. The ambitious site raised an initial round of $3 million, but never had high penetration in its communities, or sold enough Yellow Pages listings or banner ads to be optimistic about its future…
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more