Ghost of Midnight

… about neighbors, community and Front Porch Forum

Internet Marketing vs. E-Commerce

Posted on Wednesday, August 22, 2007 by 1 comment

Greg Sterling today points out the following…

E-commerce is growing but it’s not the story. As I’ve argued in the past, the story is Internet-influenced offline/local sales. The Internet has emerged fundamentally as a marketing, rather than a transactions platform. E-commerce is a percentage of total US retail sales is less than 4%.

Posted in: Small Business Advertising

One comment

  1. Really? Is it less than 4 %? I was thinking that much more.

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