Greg Sterling today points out the following…
E-commerce is growing but it’s not the story. As I’ve argued in the past, the story is Internet-influenced offline/local sales. The Internet has emerged fundamentally as a marketing, rather than a transactions platform. E-commerce is a percentage of total US retail sales is less than 4%.
Posted in: Small Business Advertising
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more
Really? Is it less than 4 %? I was thinking that much more.