Category Archives: Local Online

Bloggers Picking Up on Front Porch Forum

Posted on Thursday, June 21, 2007 by 1 comment

Robert Scoble’s video post about Front Porch Forum is generating some interesting blog pieces elsewhere. Here’s Happy Pixels

I just met my neighbor a few days ago on Facebook, so the idea of a neighborhood-specific social networking site really peaks my interest.

I’m tempted to paste in brandsavant’s entire post… good stuff. Here’s part of it…

Today I offer two disparate links, and the opportunity that connects them. Link one is to a new start-up called Front Porch Forum, a hyper-local social networking site that focus less on snappy, Ajax-y cell phone twitters than it does getting the guy across the cul-de-sac to pick up his dog poop. The service is designed to help busy neighbors connect without having to juggle time commitments–it’s really a continuous, asynchronous town meeting for people who want to be plugged in to their neighborhood but lack the time, connections or perhaps the wherewithal to do it in person.

Here’s some more (check out the map… a big motivator behind FPF’s creation)…

Why is this service so popular, nay, necessary? The aforementioned lack of time is one reason, but another is the way that neighborhoods have changed over the past few decades. As the real front porches disappear from modern residential architecture, fewer and fewer of us actually know our neighbors beyond those immediately adjacent to our houses (and sometimes, not even them). Because people know less and less about their neighbors, they are more and more nervous about letting their kids run around the streets like many of us probably did when we were children, because people no longer have the sense that “the neighborhood” is looking out for them.

For evidence, look no further than link number two for the day, this article in The Daily Mail that illustrates the ever-shrinking world that most children of urban areas are allowed to access. Especially revealing is this map of the areas that children have been allowed to roam and play in four generations of a specific family in Sheffield, England:

playgraphicDM1406_736x800.jpg

I love this map as an illustration, and I hate this map as a father. You know this instinctively to be true, however–we don’t know who is out there, and we no longer trust in our social networks to look after our kids because they just don’t extend as far as they used to. Sure, we have 10,000 “contacts” on LinkedIn, or hundreds of “friends” on Twitter, but we know less and less about our neighbors.

People are flocking to this new pilot of Front Porch Forum because they feel the same way, and are looking for modern ways to cure an ill of modern life.

PodTech features Front Porch Forum

Posted on Thursday, June 21, 2007 by 1 comment

Robert Scoble and I talked on camera about Front Porch Forum during a party at Googleplex NYC last month… part of the Personal Democracy Forum.

Truly Local Online Sites sell Ads

Posted on Wednesday, June 20, 2007 by No comments yet

The Local Onliner reports today

I love to see examples of grassroots innovation in local online marketing. One of my favorites is an e-newsletter from Sprocket Entertainment, the producers of a local comedy night in my hometown of Carlsbad, CA.

Sprocket is a startup by two comedians which also produces shows in Spokane, WA. It gets everyone to sign up for the newsletter when they use PayPal to buy tickets to their once-a-month event at a renovated theater, which they consider an alternative night out for “people who aren’t into loud music and pickup bar scenes.”

So far, Carlsbad Inn, Overstock Spas, Spoon Grill & Bar, and Tamarack Beach Resort have all signed up. From the looks of things, Sprocket is doing about as well with local advertisers as more concerted efforts by Carlsbad.com, a chain of beach town city guides.

Some similarities with Front Porch Forum here. We’re testing the waters with local sponsors… a half-dozen have signed on during our testing phase, including…

Another 70 or so have joined our waiting list as we move beyond testing in the months ahead.

Local.com and Expedia get Chummy

Posted on Tuesday, June 19, 2007 by No comments yet

Local.com announced a deal with Expedia.com for local travel. Peter Krasilovsky reports

Local.com is in a different “local” category. It aggregates a ton of local content and features, but it doesn’t necessarily vie with the local Yellow Pages or local search sites, for everyday local traffic.

I mean, it would if it could. It has added a lot of functionality. But mostly, with its easy-to-remember URL (which it paid $700k for), and helpful grab-bag of local features, the site gets its traffic from the type of occasional user who aren’t particularly adept at using Google, or too impatient to do so. It claims quite a few of those – 10 million every month.

$700,000 for a URL… I just wanted to type that once.

Yahoo! Mngt. changes and Local Online?

Posted on Monday, June 18, 2007 by No comments yet

Yahoo‘s CEO is out, replaced by one of the founders.  Other juggling around in progress.  The Local Onliner and others are speculating what that might mean for Yahoo’s local efforts.

Works better than craigslist?

Posted on Monday, June 18, 2007 by No comments yet

One of the good folks I met at the SEABA event the other evening just followed up our conversation with the kind posting below.  Thanks Barb!

“I had an extra ticket for a concert at the Flynn and posted it for sale on Craig’s List. After three days with nary a bite, I  tried the Front Porch Forum and received a response the following morning. Nice going!”  -Barbara Smorgans Marshall, Redrock Neighborhood Forum

Local Journalist wins National Award

Posted on Sunday, June 17, 2007 by No comments yet

Congratulations to Seven Days‘ Cathy Resmer for the national award she just won for her work online.  Details here.

Mahalo and human-powered search

Posted on Wednesday, June 13, 2007 by No comments yet

Dan Gillmor wrote recently…

Jason Calacanis, who calls his new venture Mahalo “human-powered search,” says the company will pay freelance searchers a fee for links the site accepts. He says he hopes for hundreds or thousands of people in this part-time capacity.

Some similarity to Front Porch Forum in that our subscribers put all sorts of search questions to their neighbors through our service… looking for a roofer, seeking replacement storm windows, babysitter needed, who to talk to about potholes, etc.

Instead of pay, the motivation for members to respond to requests for information is based on their desire to connect with neighbors and build community within their neighborhood. That is, answer a question and get a little healthier community to live in in return.

On Kittens, Church Retreats, and Neighbors

Posted on Wednesday, June 13, 2007 by No comments yet

Another member connecting with her neighbors through Front Porch Forum (this one from the Malletts Bay Neighborhood Forum in Colchester, VT)…

I’ve made a habit of sending a “welcome to the front porch” email to people when they join my neighborhood forum. Most recently, I had a pleasant response and the two of us began emailing back and forth, she is looking for a kitten or cat for a pet, I let her know about a friend who has new kittens she is trying to find homes for. As we exchanged emails I shared about a hike sponsored by a local church and wanted to clarify that I attend a different congregation. Anyway, she emailed back that she is the same denomination and not yet hooked up with a congregation!

So, I’ve invited her and her daughter to join us for all or part of the weekend at our Lake Elmore retreat and we are getting together at a local playground to meet each other in person later this week.

Fun way to make a connection that likely might have never been made! Thank you.

Local Ads shifting Online

Posted on Wednesday, June 13, 2007 by No comments yet

More valuable information via The Local Onliner

My former colleagues at Borrell Associates have carved out a unique role in the local online advertising space with their annual survey of local media revenues. This year is the survey’s fifth, and was conducted with 2,885 properties in the U.S and Canada.

What Borrell found was cumulative local online revenues of $7.5 billion, with 31.6 percent growth (compared to 20.7 percent for national online advertising). Within the local ecosystem, newspapers account for 35.9 percent– which is impressive, but down, percentage wise, by several points. Pure play Internet companies have 33.2 percent, and Yellow Pages have 11.7 percent. Other local revenues come from “Other Print,” including Shoppers and other local magazines, which have 9.2 percent; TV stations, which have 7.7 percent; and radio stations, which have 2.2 percent.

Dedicated, online-only sales people were up 26 percent in 2006, and Borrell sees budgets for an additional 35 percent in 2007. “Some of the largest local sites are now employing two dozen or more online-only salespeople as they migrate from the up-sell model and begin to fully embrace Web-only sales,” says Borrell. “The median gross revenue per online-only salesperson was $278,570; the largest sites were seeing triple that rate.”