Smalltown announced today that it just bought Local2Me. Here are some of the reports about it…
As I’ve written in the past, I admire Smalltown’s narrow and deep focus on their initial five California towns. Local2Me is in the same geographic area as Smalltown. From Local2Me founder Michael Olivier…
The Local2Me service launched in 2000, and over the last seven years community members have posted over 31,000 neighborhood messages in 90 towns about wide-ranging topics, from great pediatric dentists to Halloween costumes for sale, trustworthy appliance repair, neighborhood crime issues, anti-raccoon measures, and more!
Each of these services has some similarities to Front Porch Forum. Although it’s probably more apples to oranges than anything, FPF had about 15,000 messages in its first year operating in one small metro area (including 19 towns).
I’ll be leading a session called Jumpstart your Neighborhood as part of the annual HealthSource Community Education Series organized by Fletcher Allen Health Care and the University of Vermont.
Wednesday, September 19, 7 – 8 p.m.
Jumpstart Your Neighborhood
Michael Wood-Lewis
Co-Founder Front Porch Forum
Common sense and a growing body of research tell us that well-connected neighborhoods are friendlier places to live, with less crime, healthier residents, higher property values, and better service from local government and utilities. Front Porch Forum, a new online service, is helping people in Chittenden County build community at the neighborhood level. Learn the secrets of successful neighborhoods and jumpstart your neighborhood forum into gear. Plenty of time for questions.
This series is free and intended for the general public. Pre-registration is required… call 802-847-2278 (location within Chittenden County, Vermont, and directions provided when you call).
Also, I’ll be leading a workshop (Virtual Neighborhood: Building Local Community Online) at Orton Family Foundation’s CommunityMatters07 conference on Burlington’s waterfront Oct. 23. I just heard that people are registering now, so it looks like it should be a good turnout for this national event.
I’m looking forward to both sessions and encourage those with valuable experience, basic and advanced questions, and good ideas to come and share.
Hard to believe that Front Porch Forum was launched one year ago this month! The response to this local start-up (focused on its initial pilot area of greater Burlington, VT) has been wonderful and overwhelming. What a privilege to work on this effort with the likes of…
Moving forward, our goals are simple and challenging…
So thanks to each FPF member! And please post messages to your neighborhood forum and encourage those around you to sign up at FrontPorchForum.com Here comes autumn! -Michael and Valerie
The Local Onliner reports today…
I love to see examples of grassroots innovation in local online marketing. One of my favorites is an e-newsletter from Sprocket Entertainment, the producers of a local comedy night in my hometown of Carlsbad, CA.
Sprocket is a startup by two comedians which also produces shows in Spokane, WA. It gets everyone to sign up for the newsletter when they use PayPal to buy tickets to their once-a-month event at a renovated theater, which they consider an alternative night out for “people who aren’t into loud music and pickup bar scenes.”
So far, Carlsbad Inn, Overstock Spas, Spoon Grill & Bar, and Tamarack Beach Resort have all signed up. From the looks of things, Sprocket is doing about as well with local advertisers as more concerted efforts by Carlsbad.com, a chain of beach town city guides.
Some similarities with Front Porch Forum here. We’re testing the waters with local sponsors… a half-dozen have signed on during our testing phase, including…
Another 70 or so have joined our waiting list as we move beyond testing in the months ahead.
Front Porch Forum has enjoyed a surprising level of success facilitating neighbor-to-neighbor connection. In our first half-year, 20% of the City of Burlington has subscribed and put our free service to great use. Thanks and congratulations to the thousands of people who are making it all happen.
Now, we’re focused on developing a local-business-to-neighbor component… our new sponsorship program. We intend to provide snippets about local businesses largely not available elsewhere, AND, in the process, we aim to generate enough income to cover the expenses associated with hosting 130 neighborhood forums across Chittenden County.
We’ve been working on this (and posting updates on the various neighborhood forums) for the past few months. Now, this week, we tested our first sponsor message from Seven Days, the local free weekly newspaper (Cathy Resmer blogged about it)…
SPONSOR MESSAGE
By Seven Days, http://sevendaysvt.com, web@sevendaysvt.com
Wed, 16 May 2007Should Zoe Christiansen be allowed to play her clarinet on Church Street? Find out why this young busker was banned from the Marketplace. Listen to her music and tell us what you think at http://sevendaysvt.com.
We’re sensitive about balancing this new program with the desire to keep each neighborhood forum focused on the neighbor-to-neighbor conversation, so your feedback will be much appreciated. We’re excited about the sponsorship program because it will support (hopefully!) Front Porch Forum as we move forward AND it will give local businesses and nonprofits a chance to connect with various neighborhoods.
We’re still in an early testing phase, so we’re only working with a few sponsors. If your business, nonprofit, agency, special event, etc. is interested in sponsoring a few to all of the neighborhood forums in and around Burlington, please add your information to our sponsor wait list. If you already have joined that wait list and would like to join Seven Days and others in our initial test, please contact me directly. Cheers! -Michael
Seven Days is now Front Porch Forum‘s first sponsor! Thanks to Paula, Pamela, Cathy, Bob and the whole crew there. Here’s one of the FPF ads that will run in Seven Days…
Wow! I just waded through the new study about online citizen journalism by the Knight Citizen News Network at the University of Maryland (thanks to the Local Onliner for the link). They surveyed a gaggled of local news/blog sites and wrote up their findings.
Front Porch Forum is a second cousin to this type of site, but not a sibling. Some comparisons:
Overall there was little accountability built in for content contributors: 73% of all respondents said their sites didn’t require users to register; 69% said a valid e-mail was not even required before posting. Only 40% of 141 respondents said their sites required contributors to use their real names; 60% said their sites allowed either anonymous posts or the use of “screen” names.
Front Porch Forum requires first and last names, street address and email address.
Asked whether their sites edited contributions before they were posted, 40% of 149 replies said content was edited; 48% said it was not and 12% just didn’t know. Half (50% of 131 replies) said offensive or inappropriate content was filtered out before posting. Most respondents (66% of 119 replies) said their sites removed offensive or inappropriate content after it was posted; but 17% of the respondents said such content was not removed, and 17% just didn’t know.
Front Porch Forum does not edit content, but it does screen all postings, add headlines and clean up formatting.
Half the respondents reported that 26 or fewer people overall were contributing content or skills to their enterprise, although site operators say many of those are just occasional contributors.
When we analyzed our flagship neighborhood forum that covers an area of 350 households, we found that about:
-300 households subscribe (after six years)
-200 households have posted at least one message
-100 households have posted at least six messages
For the past five months we’ve been hosting 130 neighborhood forums covering the Burlington, Vermont area. More than 15% of the city’s households have joined already. I’m not sure how many of those people are contributing, but I’d guess that it’s significantly greater than on many of the surveyed sites.
Based on their own definitions of “success,” 73% of our survey respondents pronounced their sites to be successful.
Well, it’s early, but I’ll give Front Porch Forum a thumbs up on the “success” question at this point. It seems most of the sites in the survey focus on success around journalistic goals of informing and engaging the public. Our purpose is to help neighbors connect and foster community within neighborhoods. Local news from our members to their neighbors contributes to that process, but it’s not the end goal.
Does anyone get paid? Of the 78 who replied: 33% said their sites had no paid workers; 33% said only one or two workers got paid.
We’re in the 33%. 😉
I just set up the links in the margins here. It’s interesting to see other online efforts attempting to support community within neighborhoods. Each has it’s own approach. Of course, I’m biased and favor the strategy used by Front Porch Forum. I’d love to participate on a panel with representatives of:
Who else?
Please share links to other services focused on local online community-building. Also, I’m interested in social capital, social cohesion, civic engagement, etc. Any good sites to recommend?
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more