From the Local Onliner:
Nick Veronis, managing director of Veronis Suhler Stevenson, says [regarding local online]… that it is a very good time for entrepreneurs to raise money and monetize their local investments. But the climate is not so golden for investors. “Valuations are very high right now,” he says.
That title is a clever quote from Britt Blaser’s latest post. Thanks to David Weinberger for pointing in that direction. Blaser writes:
The People Law trumps the Power Law. There are five principles I’m playing with lately:
1. The size of your audience confers limited power
2. A network’s value is the square of its nodes (Metcalfe)
3. Network nodes are significant only when they’re verbose
4. Most conversation is among nearby nodes
5. Only interactions count, and the richest count most
I recommend a visit to check out the charts and graphs and his detail… good stuff. Most of these points jibe with what we’re finding with Front Porch Forum. E.g., under point three he states that the purpose of online social networking is face-to-face interaction. That’s what Front Porch Forum is all about… and it works because the people on the online network by definition live in the same neighborhood.
Frank Barnako reported last week about a new measure for website “stickiness.” ComScore.com states:
“As technologies like AJAX change the Internet landscape, certain measures of engagement, such as page views, are diminishing in significance for many Web properties,” said Jack Flanagan, executive vice president of comScore Media Metrix. “The introduction of these new metrics based on ‘visits’ provides an alternative for measuring user engagement that tells us how frequently visitors are actually returning to the site to view more content.”
A couple examples:
Facebook.com, the 36th most-visited site with 16.7 million unique visitors in February, proved to be one of the most engaging sites, ranking second with 23.6 average visits per visitor during the month.
Weatherbug, the 48th most-visited property, was the fifth-most engaging property (as measured by average visits per visitor.
This is interesting to me because the traditional measure of online traffic don’t paint a very accurate portrait of Front Porch Forum. Our service works differently than much of the web and I’m glad to see additional measures coming online.
The U.S. Green Building Council and various partners are developing an environmental rating system for neighborhoods… similar to what they’ve been implementing for a decade or more concerning buildings. In their words:
The LEED for Neighborhood Development Rating System integrates the principles of smart growth, urbanism, and green building into the first national standard for neighborhood design. LEED certification provides independent, third-party verification that a development’s location and design meet accepted high standards for environmentally responsible, sustainable, development.
This is important work… getting into detail about suburban sprawl, distance, stormwater runoff, wetlands, etc. But what of community?
I’m encouraged that the pilot version of the rating system prefers “open communities” vs. “gated” ones. And it rewards infrastructure that promotes community, like sidewalks and dense development. I didn’t see anything about front porches, but I was skimming and could have missed it.
I encourage the good folks involved with this seemingly very complex process to get even more explicit about fostering community within the neighborhood. Scoring high on this rating system would indicate strong environmental performance and say something about the potential for being a decent place to actually live… but is it a friendly place full of good neighbors?
I posit that one well-oiled Front Porch Forum can do more for environment and community than whole collections of sidewalks, solar panels and official open space. Our neighborhood, I’d guess, would score well since it was laid out in the 1920s… dense, mixed use, walkable within and to just about everything in town, lots of front porches! However, old-timers here report that it warmed up considerably once Front Porch Forum kicked into gear.
Now since the success of the neighborhood forum, it’s not unusual for a neighbor to call around offering to pick up items at the grocery before driving there, saving several car trips. And one stroller typically is used by three or four families before cycling out. Neighbors have a stuff-sharing list… canoes, lawn mowers, ice cream makers… why own one if you can borrow instead (and, of course, loan your stuff occasionally). And people use Front Porch Forum to turn out the neighbors for environmental actions all the time… clean-up days, public meetings, protests, etc.
So, I suggest that a neighborhood with a strong sense of community is highly desirable and that should be reflected in the LEED for Neighborhood Development Rating System. How about a Front Porch Forum in every neighborhood! 😉
Each week brings another neighborhood forum or two across the threshold of success… very exciting for Front Porch Forum.
Now we’re seeing a rise in demand for a secondary service across neighborhood forums. E.g., a woman lost her dog and posted the message on her neighborhood forum. An hour later, a different person posted a note in an adjacent neighborhood forum saying she had found a dog of the same description. Should we have formal way of making that connection?
In this case, informal took over. People talk about what they read on their forums… it’s interesting micro-local stuff. So folks talked over the water coolers or via email or whatever and within an hour or two the connection was made and dog and owner were reunited… a great happy ending.
We’ve also seen examples of an issue occurring at the intersection of multiple neighborhood forums. The topic is raised on all the relevant neighborhood forums, but it only really catches on in one. After a dozen postings, that one neighborhood has moved the issued forward… but what about all those people in the other neighborhood forums?
E.g., Burlington is looking at reworking the very steep block of Cliff Street between S. Willard and Summit Streets. An announcement was posted on the Summit, South Union and DeForest neighborhood forums… but only the DeForest members have really delved into the issue on their forum. Should we have some mechanism for connecting those neighborhoods around this issue?
There’s a technology fix for this kind of thing, but I’m afraid any increase in complexity will move Front Porch Forum from a widely adopted service to one that is only accessible to the tech elite. So, we have four solutions to offer now:
1. Informal… a member of one neighborhood forum asks a list of folks across other neighborhood forums to each post his message to his/her forum. This approach is being put to good use now. This carries the added benefit of the messages coming from a resident of each neighborhood instead of being broadcast by some likely unknown “outsider.”
2. As a participating local official to post the message across all forums in his/her district. This is also used, and, while easier to implement, is in turn a notch less effective.
3. Nearly every neighborhood forum has one or more Neighborhood Volunteers… essentially forum boosters. These folks are knit together across the county by an online forum too. So, a person could become a Neighborhood Volunteer and then share their message with the 200 or so NVs and ask them to pass it on on their forums.
4. We’re developing a message-for-a-fee feature, something like a classified ad, whereby members will be able to post in other neighborhood forums (in a very limited way) for a fee.
The majority of Front Porch Forum members that we talk with list the small scale of their forum as a leading attraction… “how could I not subscribe to my neighborhood’s forum?”… especially when the forum area includes just a few hundred nearby households.
That said, some areas are difficult to parse into reasonably sized neighborhood forums, e.g., tightly packed urban areas and thinly spread rural locations… where does one “neighborhood” end and another start?
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We also are finding that while most of our now 4,000 local subscribers are happy with the service as is, some would have us rework their neighborhood forum’s boundaries… bigger, smaller, cut in two, join with the next one over. In fact, in some forums we hear each of these views from various members. That doesn’t make them invalid – no, no. All of this feedback is important and we’re soaking it in and working toward the best next steps we can take. This is the case in Charlotte, VT where we’re hearing every different angle.
Also, the ONE East Neighborhood Forum in Burlington has seen a surge in popularity and now has more than 200 households on board out of about 1,000 homes there. The 200 are great… it’s the 1,000 that’s too big. People tell me that they don’t know and don’t imagine that they’ll ever meet many of the people who post messages… 1,000 seems too big of an area for our mission of helping neighbors connect and foster community within the neighborhood.
The Local Onliner shared some great tidbits this week from the Inland Press Association (IPA) meeting:
Most newspaper Web sites have been focused on driving new audiences, but McClatchy sees a gold mine in its existing print circulation. How many local media outlets have 40 percent penetration in this age of fragmentation? [McClatchy] noted that 70 percent of the print audience never touches the Web site in a 30 day period.
And I like this approach to forming strategic alliances:
As for forming partnerships with various Internet players, Hendricks [McClatchy executive] is all for them. You can’t look at these people as enemies, because they are the environment, he says.
Finally, some interesting details from Boston.com about local online:
Also speaking at IPA, and again, fully blogged by Owens, was Bob Kempf from Boston.com. I’ve written extensively about his efforts, but Kempf reveals new details of research showing why Boston.com is focusing on becoming a local information hub (watch out Yellow Pages!). Only one in three users and one of five non-users are happy with their current options for finding local information, he says. But access to local information doubles the likelihood that non-users will visit Boston.com. The research also found that 50 percent of users like the idea of getting all their information in one place.
I’ve heard from many Front Porch Forum subscribers that they love turning to their neighbors for a wide variety of local needs through their forum.
What, exactly, is community? Can you define “neighbor?” The guy next door? Sure. Around the corner? Maybe. Turns out academics have been debating such questions for some time.
Kevin Harris’ blog pointed me to an article by Margarethe Kusenbach about such matters in Symbolic Interaction. Here’s her abstract:
This article investigates the practices and functions of neighboring. It is based on interviews and “go-alongs” with over sixty residents and on ethnographic observation of two middle-class neighborhoods in Hollywood, California. Building on Lofland’s (1998) model of three social realms (the public, the parochial, and the private), I conceptualize neighboring as a set of interactive principles that characterize parochial or communal territories such as neighborhoods. I discuss four distinct patterns in detail: friendly recognition, parochial helpfulness, proactive intervention, and embracing and contesting diversity. While integrating previous research and theorizing on neighboring, the article contributes to the continuing debate in sociology over what constitutes community.
So, while we have Kevin in London bringing some U.S. research to light, Lloyd Shepherd recently listed U.S.-based Front Porch Forum on his blog from London… ahh the internet. Thanks Lloyd!
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more