In classic form, the Burlington Free Press published an unsigned editorial today following up a recent piece of its reporting. Topic? Local government should use online social media…
More communities throughout Vermont should make better use of social media if only to keep residents informed and engaged. More people are turning to online services such as Facebook, YouTube and Twitter to be informed (entertained) and connected.
Local governments must make every effort to be where the people are. The Free Press reports that connection is missing in many towns and cities. Many towns post information on their official Web sites. Some towns also monitor Web-based networks with a hyper-local focus — by streets or neighborhoods — such as Front Porch Forum. But these kinds of online tools are largely passive…
Yes, I agree that local government’s mission is well served when they make effective use of social media. But the reporting and conclusion about Front Porch Forum miss the mark. (In fact, here are two examples of past Free Press articles that reported just the opposite of today’s editorial… here and here.)
For example, in the City of Burlington, 40% of the households subscribe and nearly every city councilor, school board member, and state rep. uses the service. Most Neighborhood Planning Assembly steering committee members partake, as do almost all City departments. In all, 250 local public officials make use of Front Porch Forum in Chittenden County, our pilot region.
And their use of it is anything but passive. A call to City Councilors, like Joan Shannon or Bill Keogh in the South End, would have set the record straight. They, like many other public servants, make frequent use of FPF to engage voters about a wide array of issues.
Further, citizen use of FPF is certainly not passive… that’s who does all the postings… thousand upon thousand of messages are exchanged among clearly identified nearby neighbors through Front Porch Forum (as many of the Free Press reporters and editors should know from personal experience in their own neighborhoods).
“… these kind of online tools are largely passive” — that’s actually a better description of traditional media, e.g., a newspaper, where professionals provide nearly all of the content. On FPF, the content comes from your nearby neighbors.
Finally, “social media” consultants are a dime a dozen these days, and most are telling businesses, governments, nonprofits, etc. the same thing… get into social media and start screaming your message across many different platforms. Anyone deaf yet? It’s growing ever harder to get people’s attention and hold it, let alone to get them to contribute to a discussion. Gratefully, FPF is full of more than 15,000 local people, most of whom are tuned in and making a difference.
UPDATE: An update is posted above.
A guest post today from Front Porch Forum’s most recent hire, Jamie Seiffer. Take it away, Jamie…
For those of you familiar with De La Soul, y’all know that three is the magic number. For those of you unfamiliar, check this out. Three is the magic number for us because that’s how many pairs of tickets our friends at Higher Ground have graciously donated to Front Porch Forum. As a result, all of our neighbors (that’s you!) have the chance to enter a raffle for a FREE PAIR OF TICKETS.
Grammy award-winning hip-hop group De La Soul is performing at Higher Ground August 21. If you’d like a shot at a pair of tickets all you need to do is comment on this post.* You can post about whatever you want – how you use FPF, why you like De La Soul, an awesome show you’ve seen at Higher Ground, whatever – any comment gets you an entry into the raffle (limit one per person).
Here at FPF we use this blog to keep our neighbors (and everyone else in the blogosphere) up to date about Front Porch Forum happenings. These include unique success stories, updates about our progress/expansion, and fun raffles like this De La promo. La la la la lah, this is a D.A.I.S.Y. age.
*TO ENTER: Comment on this blog post below by 7 PM EST on Aug. 20. Comments on Facebook will not get your name in the hat… you must comment at http://frontporchforum.com/blog Winners will be selected at random on Thursday night and will be notified via the email address attached to your comment.
Thanks to our many supporters, Front Porch Forum is hitting some great milestones…
And FPF is growing. More people sign up every day, more postings flow through FPF to neighbors, and we’re expanding to more towns… stay tuned!
Brad Burnham of Union Square Ventures makes a good case in his recent post about the economics of social media… gibes with what we’ve been saying about Front Porch Forum for some time…
My frustration with the debate about Free is that it seems like a last ditch effort to fit the internet economy into the familiar framework of the industrial economy. That isn’t going to work. Free is not a pricing strategy, a marketing strategy, or the inevitable consequence of a market with low variable costs. It’s a symptom of a much more fundamental economic shift. Until we agree on what resources are scarce and have a framework for how they will be allocated in the future we are not just talking past each other, we are talking about the wrong things…
…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients…
In a world where the scarce resource is some combination of time, attention, relevance and insight, those commodities become the medium of exchange in a parallel economy alongside traditional currencies…
The much more interesting conversation is about the appropriate economic model for a social network that depends on the contributions of its participants and increases in value as more people use it. One possibility is that the economic models of these networks will look more like Craigslist than Yahoo. Recent estimates peg Craigslist’s revenue at more than $100,000,000. Not much compared to Yahoo’s billions, but Craigslist still employs only 28 people. Even allowing for substantial bandwidth, and server costs, it is still hard to imagine how their costs are more than $5,000,000. Since Craigslist collapsed a multibillion dollar classified advertising business into a fabulously profitable $100,000,000 business, perhaps we should be talking about the potential deflationary impact of more “zero billion dollar” businesses. As the radical efficiencies of the web seep into more sectors of the economy, and participants in social networks exchange attention instead of dollars, will governments at all levels need to make do with less tax revenue?
Of course, the other “currency” of social media is the posting. Web 2.0 sites must attract people who post and people who pay attention. Then earn dollars around that. But you’ve gotta have both readers/viewers and content contributors… often two very different beasts.
The Burlington Free Press picked up the Vermont angle on the study recently released about volunteerism…
Vermont and the Burlington area rank high in a new national study of volunteering rates, according to the Corporation for National and Community Service.
The state ranks ninth in the percentage of the population that participates in volunteer efforts, according to the CNCS’s Web site, www.volunteeringinAmerica.gov…
In Vermont, 35.6 percent of the population volunteered; the national average is 26.4 percent. The Burlington metropolitan area, which includes Burlington and South Burlington, ranked 11th among the 75 mid-sized cities polled for volunteer rates…
A volunteer coordinator at the United Way of Chittenden County said she is not surprised by Vermont’s high rate of volunteerism. “We have certainly seen the generosity of this community in giving of their volunteer time,” said Holly Reed, director of the United Way of Chittenden County’s volunteer center. “Vermont is a small place, and we are more acutely aware of what the needs are in the community.”…
The study showed 35.6 percent of Vermonters, or about 180,400 people, volunteered in 2008, putting in 20.6 million hours of service, according to the study…
Front Porch Forum is a great catalyst for getting people involved in their local community. Many local nonprofits have told us of increased volunteer rolls due to FPF… what a thrill for FPF to play a role in this important trend.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more