Zillow.com, a big real estate site, today launched its new Neighborhood Pages…
We’ve created more than 6,500 new Neighborhood Pages in 134 cities across the country (with more to come). We’ve seeded these pages with some pretty amazing demographic data—including telling characteristics about the residents of these neighborhoods. However, the bulk of the content on the Neighborhood Pages we have left up to you, the Zillow community. Use the neighborhood discussion forums to meet your neighbors, talk about local news, publicize events like garage sales and get the inside scoop by asking questions of residents who know the area best. You can also share your photos of the neighborhood and check out the real estate in your area – from homes for sale to local Make Me Move prices to the most talked-about homes. To find a Neighborhood Page, you can access via any one of the 70+ million Home Detail pages and look for the link right beneath the address.
Bloggers tracking this kind of thing question whether people will come and populate the site with their postings. Time will tell. From The Real Estate Bloggers…
Now the problem with all forums or microsites that require user input to thrive is gaining that critical mass. There is no way Zillow is going to be able to staff people to manage each locales page without throwing big money at it. And Topix has the automated local news side of hyperlocal figured out and they are muddling along.
What will determine the critical mass is if enough people will come and stay to discuss local issues on a regular basis. Some real estate agents will, but to be honest I am not sure that homebuyers want to sit around and watch real estate agents talk shop. And for the real estate agents to come to Zillow and change their voice so what they write is a big leap, if they wanted to do that they would have a blog and be dominating the local SERPs that way.
Fascinating interview today by Mark Glaser with the leadership of Topix and how this online news aggregator is now focusing on local forums.
When local news aggregator Topix decided to set up online forums last December for every city and small town in America, they figured the forums would be a loss leader. After all, online forums have a bad reputation for unfettered discussion, gossip and slander, leading most news organizations to abandon them altogether online. And people on forums are usually more focused on the discussion than on clicking on ads.
But for Topix, the forums have transformed the site from a simple search engine and news aggregator into a series of online water cooler discussions that riff off the news of the day. And with the popularity of forums, Topix has a more engaged audience that stays on the site longer. Plus, Topix is bringing in even more money by serving up forums to newspaper partner sites and sharing ad revenues with them.
I had the pleasure of chatting with Clay Shirky about Front Porch Forum after a talk he gave a couple months ago. Now, I just watched the video of his presentation at Supernova 2007 and the following quote struck me…
Standing from today, looking towards the future, you will make more accurate predictions about software, and, in this web-driven world, about services, if you ask yourself not “what’s the business model?” but rather “do the people who like it take care of each other?” That turns out to be the better predictor of longevity.
Now, he was talking mostly about open source software development, but I find encouragement for our efforts with Front Porch Forum too. In fact, the people who like FPF do often take care of each other… as neighbors supporting neighbors. In a way, this cuts to the core of our early success.
Seven Days will run some new Front Porch Forum ads in coming print issues…
South Burlington, VT will partake in the 24th annual National Night Out celebration on August 7. The Free Press reported yesterday that the organizers are looking for volunteers. Interested? Contact Cpl. Ron Piper (845-4625). Also from the Free Press…
National Night Out serves to heighten crime and drug prevention awareness while generating support for, and participation in, local crime prevention efforts, said Sgt. Thomas A. Fraga of the South Burlington Police Department. It also aims to strengthen neighborhood spirit and police-community partnerships and send a message to criminals that neighborhoods are organized and fighting back.
South Burlington will start off the event with a movie and family bingo Aug. 6 at the rotary band shell at Dorset Park. The event at the park will continue at noon Aug. 7 with pony rides, inflatables, and displays from businesses, nonprofits and crime prevention agencies.
The parade will begin at 6 p.m. from the University Mall and progress down Dorset Street until it ends at Dorset Park an hour later. After the parade, the winners of the South Burlington Talent Show and other local groups will perform. A fireworks display at 9:15 p.m. will conclude the event.
This event meshes well with the mission of Front Porch Forum.
Neighboroo is a new Google map mashup with lots of data on housing, weather, schools, etc. Despite the name, the couple places I checked don’t really go to the neighborhood level… more like town level. Seems like an online version of “Places Rate Almanac”… which could prove useful if well executed.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more