Jitter Fingers, a social network for teen and “tween” girls looking for a secure and focused environment (i.e. away from the predators that lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch up to 300 localized versions.
Founder Allen Esrock, a longtime tech headhunter – and the father of two girls in the targeted demo — notes that girls “place their friendships above anything else. Within their private (and verified) ‘Jitter Friends’ club, girlfriends can chat, share secrets, horoscopes and photos….leave messages for each other.“
Local is a huge part of Jitter Fingers’ equation. [And] “Our ability to push hot national content such as celebrities, movies, and fashion into the girls’ locally created marketplaces creates a female national/local advertising platform,” says Esrock.
Esrock adds that the website is “the first plank” in a cross platform product that will leverage multiple revenue streams from marketers who eager to reach targeted, local girls.
Well, I’m all for creating safe places for kids (of whatever gender) to socialize online (or maybe not, come to think of it). But it seems that this site wants to block one type of predator so that they can sell access to another type of predator… “marketers who [are] eager to reach targeted, local girls.” Call me old fashioned, but my daughter will not be using this service.