reports today on CNET News…
LONDON–Digg founder Kevin Rose had a message for the audience at the Future of Web Apps conference on Thursday: It’s time to grow up.
“We have to do better,” he said in his talk, called “The Future of News,” and said that it’s time for the social news site that he founded in 2004 to to expand beyond the geek set and get some real-world relevance. “Why click a button and make the number go up by one? Why does that matter?”
Digg, after all, gets more than 30 million monthly visitors, but Rose said that the site only has slightly over three million registered user accounts–those are the people actually “Digging.” That indirectly confirmed what Digg critics hve been saying all along: that it’s reflective of only a tiny and vocal subset of the Web, resulting in a heavy bias toward anything iPhone, anything Linux, anything Barack Obama, and plenty of wacky local news stories.
I’ve been fortunate to speak to many groups over the past year or so, and I frequently survey each crowd about technology and services that they’ve (1) heard of, and (2) use. Routinely, only one or two hands will go up for Twitter, RSS, LinkedIn, Digg, Flickr, Delicious, etc. to my first question. But almost no one ever admits to using these tech media darlings. Meanwhile, it’s not unusual in talks with local groups within our pilot area to have half of the hands reaching for the ceiling when I ask about Front Porch Forum.
Kevin Rose’s call above seems on target to me. When you offer a service globally, it’s not outrageous to find a million tech professionals and hobbyists to jump on board. But try raising an online crowd within a local community… especially one that stays plugged in over time… very difficult.
In our pilot area, more than 11,000 households subscribe to Front Porch Forum, including one-third of Burlington, VT. We have people in their 80s using FPF. I spoke with a homeless person the other day who’s on board. College students love FPF. And we have droves of non-techie grown-ups… folks who are too busy with their lives to look into why they should tweet or digg. Busy or not, they do know that Front Porch Forum is the place to turn to borrow a couple saw horses, find a babysitter, recommend a roofer, learn about a rash of break-ins, give away their couch, buy a bike, hear from their school board member about the budget, etc.
I’m looking forward to more online offerings aimed at the rest of us… not just the heavy tech consumers. Of course, it’s tough for the traditional and new media, as well as funders, not to be dazzled by shiny bells and whistles, especially when these sites attract a sizable group of early adopters from the global masses. This top-down approach has worked incredibly well for Google and a host of others. And it will continue to draw most of the media spotlight and funding.
I’m eager to see more efforts coming from the other direction — the grassroots on up and out — such as we’re doing with Front Porch Forum… the Craigslist and Angieslist approach. That is, get traction in one metro area, then spread to others.
Millions of middle class Americans are watching their savings shrink dramatically in the Wall Street debacle unfolding before us. Much is being written and said about it all… lots to digest.
But one angle I’ve not come across yet is the strategy that a small but growing number of people are employing… to invest more personal resources into building community, even at the sacrifice of their short-term savings. Put another way… to shift financial capital into social capital.
When hard times come, having plenty of cash helps, of course. But so does having a strong community. Having a network of close local friends, living in a supportive neighborhood, being part of a stable town with good schools… all of these “assets” can help cover real needs.
Front Porch Forum is in this business. It helps people invest in community and realize genuine gain from it… economic, social, emotional, and more. More later…
New media thinker and do-er Dan Gillmor will speak at the UVM Center for Rural Studies 30th anniversary bash on October 4, 2008 starting at 5:00 PM. I’ve been fortunate to hear Dan speak and follow his online writing for the past couple years… great stuff. And now he’s leading the newly formed Knight Center for Digital Media Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.
Front Porch Forum is tickled pink to be involved (albeit in a small way). Come to the conference all day… or at least catch Dan’s talk at 5:00 PM and the panel he’ll moderate after that.
-Author of We the Media: Grassroots Journalism By the People, For the People (2004; O’Reilly Media)
-Director of the Knight Center for Digital Media Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication
-Director of the Center for Citizen MediaAt the newly created Knight Center for Digital Media Entrepreneurship, Dan Gillmor is working to help create a culture of innovation and risk-taking in journalism education, and in the wider media world. He is founder and current director of the Center for Citizen Media and previously founded Grassroots Media, Inc. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley’s daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. A Phi Beta Kappa graduate of the University of Vermont (’81), Gillmor received a Herbert Davenport fellowship in 1982 for economics and business reporting at the University of Missouri School of Journalism. During the 1986-87 academic year he was a journalism fellow at the University of Michigan in Ann Arbor, where he studied history, political theory and economics. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.
And I seem to recall some former Vermont professional connection of his. Hmm…
Mark Glaser, New Media Expert for PBS, offers examples of the internet serving local communities…
That’s heady company for FPF… two nationally known Knight Foundation grant recipients. Everyblock and Spot.Us are both exciting projects. See Mark’s comments for yourself…
Some people question Front Porch Forum‘s strategy of blanketing an entire metro area with our online neighborhood forums. Why not, instead, just provide them in the areas most likely to embrace the service?
Well… because we never know where or when FPF will catch hold. This past week we’ve seen another formerly snoozy FPF neighborhood forum light up. This area, in Essex Junction, VT, near the fair grounds, encompasses about 200 households and less than 10% subscribed.
Then a shooting occured. And someone posted about it on FPF. Several replies followed. Then the owner of the rental house where the crime happened weighed in. All of the postings were constructive and civil. Instead of being ostracized, the house owner had a chance to get her side of things out to the neighbors. Several people stated their devotion to the neighborhood and said they planned to step up their presence… walking the dog, etc. Another person stepped forward to promote the idea of a formal neighborhood watch and planned to connect with a particular police officer.
And, my favorite step, a woman said… “how about a block party so we can all get to know each other better.” That’s Front Porch Forum in a nutshell.
And, by the way, during all of this back and forth in the wake of the shooting, several new subscirbers signed up AND I noted a couple of “seeking babysitter” and “plumber recommended” postings slipped in… that “normal” neighborhood conversation is already sprouting.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more