I found Corey Bergman’s recent blog post interesting. In part…
I’m reading a book (that has yet to be released) called “Wired to Care” by Dev Patnaik…
Back in the late 1950s and early 60s, Maxwell House began slowly substituting tasty but expensive “Arabica” beans with bitter but inexpensive “Robusta” beans in its coffee, Patnaik writes. After all, customers were complaining about the increasingly high prices. Maxwell House made the transition slowly, conducting consumer research along the way, and the vast majority of its coffee drinkers were unable to detect the difference. This kept prices under control, customers happy, and the business continued to run at a respectable profit. Other coffee makers did the same.
By 1964, coffee sales declined for the first time in the history of the U.S. Younger people weren’t becoming coffee drinkers. Why? To a first-time coffee drinker, it tasted horrible. Coke and Pepsi sales began to skyrocket. Coffee continued its decline. Then a man named Howard Schultz took note of the espresso bars in Italy and launched a little company called “Starbucks,” bringing back Arabica beans with a new way of doing business. Young people began to drink coffee again. The industry had been reinvented.
Bergman goes on to say something similar is underway with local TV news.
From the Local Onliner…
Local media is so fragmented that its becoming increasingly important to aggregate classifieds from several sources. GoogleBase and Oodle go a long way in this regard… But other classified aggregators are coming up the horizon, too.
One site that recently launched is iList, a San Francisco-based company that has received $1.5 million from Draper Fisher Jurvetson. It offers users the ability make their ads portable to all their friends who are tuned into them on all the social sites…
The authenticity of users is especially pushed – something that is coming up more and more. Users won’t see the site’s authenticity star until they verify their identity via cell phone SMS.
Thanks to Dave West for sharing this link…
The City of Decatur, Georgia is evaluating the use of a virtual world interface to “encourage community networking, improve civic engagement, and promote economic development.”
“Virtual Decatur will provide an environment in which residents, businesses, institutions and visitors can interact and connect… it is it is imperative that the project go beyond the features of traditional virtual environments. The overarching purpose of this project is to allow users to interact with the City in new and innovative ways that are not possible in the real world.”
Possible features of the proposed Virtual Decatur might include:
• Opportunities to gather citizen input on policies, topics of interest, city services, and happenings
• A Virtual City Hall Tour with multimedia capabilities.
• Opportunities to earn coupons for use in real stores/retail establishments.
• Streaming video of public meetings, ideally with a chat room feature that allows viewers to comment.
• Access to visitors information (store hours, directions, weather, etc.)
Well… I’m all for experiments, so I’m hopeful that the good folks in Georgia will go ahead with this and then report out results for the world to see.
In a way, it sounds like, as Dave put it, “Front Porch Forum 2.0.” Hmm… The purpose of Front Porch Forum is to kidnap peoples’ attention while online and redirect it back to the neighborhood, and, ultimately, get them face to face with neighbors for block parties, crime watches, yard sales, meals on wheels, city council hearings, etc. That is, FPF is a gateway to real neighborliness and civic engagement (not just virtual facsimiles). Perhaps the project above will do the same… or perhaps it will prove to be another way to avoid face-to-face contact with the people we live around.
I’m hoping for the best! Good luck to Virtual Decatur.
From Scott Heiferman…
Forbes: “The Watch List: Meetup.com. The bartering economy will expand. Local social networking communities will continue to thrive and help people connect to information, resources, ideas and employees. Meetup.com groups will be at the center of the burgeoning part of the economy. Entrepreneurs will tap these groups for goods and services and to form new partnerships.” (Maureen Farrell via Greg)
We certainly see high volumes of business being done through Front Porch Forum… and it seems to be increasing as the national economy sours.
Matt Thompson posted on his blog today…
I’ve been parroting Kevin Kelly’s “1,000 true fans” model so much recently that I forget how many people still haven’t heard it…
BTW: This principle dovetails nicely with Caterina Fake’s philosophy that you build a real community by greeting each early user at the door. Among the most essential skills that I believe must be taught to tomorrow’s journalists is community management — a skill entirely lost in today’s discussions about newsroom training. Technical training will be obsolete in a year. But the best community managers on the Web today employ principles refined over a long history of community leadership.
The value of community management to Front Porch Forum‘s early success becomes more apparent every day.
I’ve admired Clay Shirky‘s work since first meeting him a couple years ago at a Personal Democracy Forum. Somehow though, I had missed his excellent 2003 piece “A Group is Its Own Worst Enemy.” So thanks to Rich Gordon for pointing to it this week.
Clay’s speech lays out commonalities across social software, pulling lessons from the past few decades… and pre-Web 2.0 explosion. It reads, to me, like a text book version of the lessons we’ve learned “the hard way” in hosting Front Porch Forum.
My wife, Valerie, and I started FPF in 2000 as a stand-alone online neighborhood forum. We leaned on our neighbors to help us develop the rules of engagement… some firm (e.g., no anonymity), others soft (like a generally civil and constructive tone). In 2006, we launched a network of 130 online neighborhood forums blanketing our pilot area of Chittenden County, VT, and continued to evolve our rules based largely on member feedback.
Some of Clay’s points from 2003 that strike a chord…
So there’s this very complicated moment of a group coming together, where enough individuals, for whatever reason, sort of agree that something worthwhile is happening, and the decision they make at that moment is: This is good and must be protected. And at that moment, even if it’s subconscious, you start getting group effects. And the effects that we’ve seen come up over and over and over again in online communities.
He cites some research too about groups defeating their own purpose by veering off course… three patterns…
Sex talk… the group conceives of its purpose as the hosting of flirtatious or salacious talk or emotions passing between pairs of members
Identification and vilification of external enemies
Religious veneration. The nomination and worship of a religious icon or a set of religious tenets… something that’s beyond critique.
And…
You can find the same piece of code running in many, many environments. And sometimes it works and sometimes it doesn’t. So there is something supernatural about groups being a run-time experience. The normal experience of social software is failure. If you go into Yahoo groups and you map out the subscriptions, it is, unsurprisingly, a power law. There’s a small number of highly populated groups, a moderate number of moderately populated groups, and this long, flat tail of failure. And the failure is inevitably more than 50% of the total mailing lists in any category.
Clay’s tips for developing and running social software…
CitySquares in Boston and beyond says business is good with advertisers’ coupons being hot.
Citysearch rebuilt its site. “Elements of the revamp include a more intuitive interface, an embrace of social media, a major focus on video, some new twists in mobile, and the development of a full-fledged local ad and content network that offers an alternative to Google’s dominant position.” –Local Onliner
Service Magic is doing very well, despite the general economic conditions. Co-founder Rodney Rice’s “6 Keys to Success in Local Services” via Andrew Shotland:
Angie’s List took in more VC money recently, bringing it’s total raised to about $66 million. And Shotland reports Angie Hicks saying “The biggest competitor in the space is ‘your next door neighbor.’” Interesting. In this light, Angie’s List offers another way to buy your way out of something you just can’t find the time to do… get to know the neighbors and have conversations with them. Front Porch Forum, on the other hand, is free and uses things like plumber recommendations among clearly identified nearby neighbors as a way to help connect neighbors and lead toward more vital communities.
And again from Shotland…
The thing I love the most about both Angie’s and Rodney’s talks is that they are both very much outside the local search/Silicon Valley community in some ways (well Angie did raise a bunch of $ from VCs and Rodney did sell out to IAC, but besides that), but they are both incredibly successful.
John Wonderlich at Sunlight Foundation quotes Steven Clift today…
When I was a child and my father had cancer, I remember neighbors coming to our assistance in our time of need. Today, with modern life keeping neighbors as strangers, we must use these new tools to break down barriers to community. You deserve the right to easily e-mail your immediate neighbors the morning after you’ve been burglarized without having to go door-to-door to collect e-mail addresses. We can balance safety and privacy with selective public disclosure of such personal contact information with an intelligent “unlisted to most” directory option that is not the all or nothing of today.
This is big “C” community and small “d” democracy. A collection of better-connected blocks, tied to broader neighborhood and community-wide online efforts will serve as the vibrant foundation we need for accountable and effective representative democracy right up to the Congress and president. You cannot force everyone to be neighborly, but the bonds of community can be restored and nurtured despite dual income families and the assault on time for community involvement.
Right on. We’re honored that they both mention Front Porch Forum. And thanks to The Pulse from the Knight Foundation for pointing me to this post.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more