In classic form, the Burlington Free Press published an unsigned editorial today following up a recent piece of its reporting. Topic? Local government should use online social media…
More communities throughout Vermont should make better use of social media if only to keep residents informed and engaged. More people are turning to online services such as Facebook, YouTube and Twitter to be informed (entertained) and connected.
Local governments must make every effort to be where the people are. The Free Press reports that connection is missing in many towns and cities. Many towns post information on their official Web sites. Some towns also monitor Web-based networks with a hyper-local focus — by streets or neighborhoods — such as Front Porch Forum. But these kinds of online tools are largely passive…
Yes, I agree that local government’s mission is well served when they make effective use of social media. But the reporting and conclusion about Front Porch Forum miss the mark. (In fact, here are two examples of past Free Press articles that reported just the opposite of today’s editorial… here and here.)
For example, in the City of Burlington, 40% of the households subscribe and nearly every city councilor, school board member, and state rep. uses the service. Most Neighborhood Planning Assembly steering committee members partake, as do almost all City departments. In all, 250 local public officials make use of Front Porch Forum in Chittenden County, our pilot region.
And their use of it is anything but passive. A call to City Councilors, like Joan Shannon or Bill Keogh in the South End, would have set the record straight. They, like many other public servants, make frequent use of FPF to engage voters about a wide array of issues.
Further, citizen use of FPF is certainly not passive… that’s who does all the postings… thousand upon thousand of messages are exchanged among clearly identified nearby neighbors through Front Porch Forum (as many of the Free Press reporters and editors should know from personal experience in their own neighborhoods).
“… these kind of online tools are largely passive” — that’s actually a better description of traditional media, e.g., a newspaper, where professionals provide nearly all of the content. On FPF, the content comes from your nearby neighbors.
Finally, “social media” consultants are a dime a dozen these days, and most are telling businesses, governments, nonprofits, etc. the same thing… get into social media and start screaming your message across many different platforms. Anyone deaf yet? It’s growing ever harder to get people’s attention and hold it, let alone to get them to contribute to a discussion. Gratefully, FPF is full of more than 15,000 local people, most of whom are tuned in and making a difference.
UPDATE: An update is posted above.
The “local” web is all a-buzz today…
EveryBlock has been acquired by MSNBC.com
From the Local Onliner…
While the site takes a unique approach, it is poised to compete with other hyperlocal sites such as Outside.in, Topix.net, Placeblogger and Patch.com (acquired by AOL this summer for $10 million).
From TechCrunch…
EveryBlock currently covers only about 15 cities in the U.S. and comScore estimates its U.S. audience to be only 143,000 unique visitors a month (July, 2009). In contrast, competitor Outside.in attracts 800,000 unique visitors in the U.S. These are relatively small numbers, but these services do a good job of collecting neighborhood news without the expense of actually reporting it.
From Kara Swisher…
MSNBC.com–a joint venture of Microsoft (MSFT) and GE (GE) unit NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston, sources said.
In June, Time Warner (TWX) online unit AOL paid about $10 million to buy Patch Media.
The New York-based start-up is a platform that does deeply localized coverage of communities on a range of topics, from announcements to news to events to obituaries. It is aimed at competing with local newspapers and other media.
EveryBlock takes a slightly different approach, scouring a mass of publicly available data in a variety of U.S. cities from a variety of public records–such as crime stats, building permits and restaurant inspections–and reassembling them into more comprehensible and geographically relevant news feeds, depending on what a user asks for.
And we’ve been asking the same question as Gotham Gazette…
… anyone familiar with the Knight News Challenge knows about Knight’s open source requirement: projects developed with Knight funding must be released under an open source license — it is one of the terms of funding. EveryBlock released their source code a few months ago, but Biella Coleman posed an excellent question
“Since the code is under a GPL3, doesn’t MSNBC.com have to also keep it under the same license if modified? Or can they take the code base since Everyblock is a web-based service?”
… And, James Vasile at Hacker Visions has an answer. It is a complex answer, and worth a read. Loosely? The holder of the copyright is not necessarily bound by the license a project was released under.
Thanks to our many supporters, Front Porch Forum is hitting some great milestones…
And FPF is growing. More people sign up every day, more postings flow through FPF to neighbors, and we’re expanding to more towns… stay tuned!
Vermont’s Maponics continues to develop its wares…
Yesterday we announced the launch of the Maponics Neighborhood Classification Schema™, a new feature embedded within the Maponics Neighborhood Boundaries™ database. Read our news release here!
With this, we are thrilled to have expanded the depth of our neighborhood boundaries database and made it more powerful for companies looking to target or filter out neighborhoods with specific characteristics.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more