Category Archives: Neighborhood

Local businesses buying lots of social media advertising

Posted on Tuesday, January 18, 2011 by No comments yet

eMarketer predicts that U.S. marketers will spend $3 billion on advertising on social media in 2011…

With a great portion of that flowing to Facebook

And most of that ad money seems to be coming from small and medium-size businesses.  From Greg Sterling

AdAge reports and rounds up some of the Facebook ad revenues data that have come out in the wake of the Goldman investment in the social network. However here’s the interesting part of the article:

[W]hat is surprising is the majority of revenue, 60% or $1.12 billion, was earned from smaller companies in 2010, those more likely to be using self-serve tools rather than work through a media agency. That’s greater than the $740 million coming from major marketers like Coke, P&G or Match.com.

Local small and medium-size businesses continue to snap up Front Porch Forum advertising space.  Many are repeat customers, eager to reach FPF’s active audience of neighbors.

Coyotes in Suburban South #BTV #VT

Posted on Monday, January 17, 2011 by No comments yet

Traditional media frequently uses Front Porch Forum for story leads.  Today it’s the Burlington Free Press covering coyotes in suburban South Burlington

In the wake of a rabid coyote attack last year on several people in Westchester County, N.Y., coyote-spotters have maintained a lively dialogue on the Butler Farms Front Porch Forum.

Chuck LaBombard, who has lived in the Oak Creek development for 11 years, is one of them.

“The coyote population has continued to increase during the past decade and I get it. We live in their territory,” he wrote in a January post.

“To occasionally see them on the golf course or in back of the development is one thing. To routinely see them on our sidewalks is totally another,” he continued. “Imagine if a child s pooked them or a lone adult was in the wrong place at the wrong time. My 11-year-old daughter is becoming afraid to play in her own yard… front or back! I am not a house-on-fire kind of person, but I am concerned!”

LaBombard and other neighbors have found no easy fix, and Police Chief Trevor Whipple has cautioned them against frontier justice in a crowded neighborhood: Firearms discharge is illegal within city limits…