Category Archives: Local Reviews

Burlington’s Snow Removal on Target?

Posted on Wednesday, December 19, 2007 by No comments yet

Burlington was hit with back-to-back snow storms this week, leaving about 15 inches of the white stuff, on top of a little left over from the previous dumping… and the first day of winter has yet to arrive!

On Front Porch Forum we’re seeing a growing number of city residents upset with the City’s snow removal effort, especially concerning sidewalks and curb cuts.  Several tax payers with limited mobility (e.g., wheelchair users and stroller pushers) have weighed in.

So far, no official response from the City.

As a past chairman of Burlington’s Public Works Commission, I’m aware of many of the challenges involved.  My own observation (and I tend to pay attention since our family has a wheelchair user)… it looked like a good first pass to remove the bulk of the snow, but there hasn’t been the follow-through to get down to pavement, push back the piles, open up the curb cuts at intersections, etc. that I’ve seen in past winters.  That’s just an impression… no thorough survey done on my part.  However, I’m not alone, as the postings to Front Porch Forum make clear.  Here’s one example…

I took a walk downtown yesterday with a double stroller-two kids.  It’s about the equivalent to a wheel chair in width and possibly ease of mobility.  My walk was quite exhausting and frustrating.  There were numerous places where I had to walk in the middle of the road, wasn’t able to cross the street and had to go two blocks out of my way to get to the place I wanted to be (Post Office).  The whole time I was thinking, what about people on wheelchairs, or mom’s who don’t have a car and need groceries (kinda like me).  What about people who have a hard time getting around all the time?  How are they getting around?   –Tiffany

Smalltown.com Update

Posted on Monday, December 17, 2007 by No comments yet

Congratulations to Smalltown.com… it launched its seventh small town website today.  Some lessons

Smalltown, San Carlos went live today. This is our seventh Smalltown site; we continue to make our way down the Peninsula from Millbrae to Palo Alto as planned. The most interesting detail regarding San Carlos is that we built the new site and pre-loaded it with content in only two weeks. Our very first town, Burlingame, which is about the same size as San Carlos, took four times as many person-hours to prepare. We’re figuring out how to launch new towns in much less time for much less money.

Our ability to launch a new town efficiently will be very important when we start to expand to hundreds of towns. We’re speeding up the process in three ways.

1. We’re learning that “Halo Towns” are easier to launch than “Virgin Towns”. Burlingame was a virgin town because it was first. There weren’t any adjacent Smalltown Sites. On the other hand, San Carlos borders several towns that already have Smalltown sites.

2. We’re happy if 85% of the content is updated and accurate. The last 15% is just too time consuming to track down and correct… Unlike most directory information databases, the longer a Smalltown site is around, the more accurate its data becomes.

3. Our processes are getting better. We’ve had time to try out several variations of walking down streets with a camera and a clipboard, and the current process is much faster and more accurate.

Hindsight for Judy’s Book

Posted on Saturday, December 15, 2007 by No comments yet

Greg Sterling got more lessons learned by Andy Sack around Judy’s Book demise…

Sack added that if he had to do it over he’d:

  • Launch in a single market and gain critical mass before going national
  • Launch with a narrow content focus: one category or just a few rather than trying to be comprehensive immediately
  • Try to get into the “deal flow” of local (think travel or OpenTable) and local ad spending
  • Have a long time horizon and tempered expectations accordingly

Angie’s List Prospering

Posted on Thursday, December 13, 2007 by 1 comment

Angie Hicks of Angie’s List (homeowner reviews of tradespeople) had this to say to Greg Sterling…

We’re currently experiencing higher renewal rates than ever before.
• We’ve had 100 percent member growth in the past year.
• We’ve expanded our service area from 33 cities in 2006 to 124 today.
• We plan to expand to London and Toronto next year, as well as blanketing the U.S. in 2008.
• We also are planning significant additions to our member services next year.

Google’s First Local Symposium

Posted on Friday, December 7, 2007 by No comments yet

I’ve been reading several postings about Google’s first Local Symposium that they hosted at their HQ the other day.  Here’s one.

Online recommendations taking off

Posted on Tuesday, December 4, 2007 by No comments yet

Greg Sterling writes about online reviews today… lots of good stuff.

Adding to the mounting evidence that online reviews are now critical for both consumers and businesses, comScore and the Kelsey Group released online survey data (n=2,090) last week showing that 24% of consumer-respondents used online reviews in the context of looking for a local service business (during the preceding three-months)…

PQ Media issued a new report that estimated “word-of-mouth marketing” has become a $981 billion business. In addition, the report says that among consumers surveyed, 80% rely on friends and family for recommendations. This phenomenon is now moving quickly online… [lots more]

Taken together, these data all show how significant online reviews are becoming – as an extension of traditional “word of mouth” – for both consumers and local businesses. As the stakes get higher, which all these data suggest they will, the risk is that there’s more gaming and manipulation of reviews. Note that 30% (of the 24%) in the comScore data wrote reviews because they were asked to do so. (And see my recap of the SMX panel on user review content.)

Reviews and recommendations are a large part of the Front Porch Forum postings.  Most arrive upon request from a neighbor.

Yahoo’s Neighbors

Posted on Thursday, November 29, 2007 by No comments yet

Greg Sterling writes today about Yahoo’s new trial service called Neighbors…

Yahoo! has introduced a very interesting new feature on Local: Neighbors. A new tab will appear, “Neighbors,” that offers a community discussion area and organizing tool…

Lessons from the Dot.com Graveyard

Posted on Wednesday, November 28, 2007 by No comments yet

Andy Sack, former CEO of Judy’s Book, shared some lessons learned this week on his blog…

The first mistake: we weren’t aggressive enough in customer acquisition…

The second mistake: we expanded out of Seattle in August 2005 and went national… Ultimately, this decision prevented us from focusing on the customer acquisition problem I mentioned above as well as other improvements that would have made our product more sticky and compelling…

Interesting insights for Front Porch Forum to consider as we look to expand beyond our initial community.

It’s a bit apples-to-oranges, but I wonder how Craiglist in San Francisco compared to Judy’s Book in Seattle before each decide to expand beyond their original city?  My sense is that Craigslist benefited from a much more solid homebase than Judy’s Book… but I don’t have any numbers to back that up.

FatDoor has money and leadership… now what?

Posted on Wednesday, November 14, 2007 by No comments yet

TechCruch reports today that FatDoor.com just landed $5.5M of funding and a new CEO from Yahoo…

Fatdoor aims to connect you with your neighbors by providing a localized social network for your physical community. Although the site will be in private beta until the spring of 2008, a handful of details have been publicly available since at least June. The website will integrate with Microsoft Virtual Earth to display local business and residential listings on an interactive map. Once users claim their listings, they can add profiles and put down their interests. Users can then plan events and form local interest groups with the site.Fatdoor will also pull in information from other web services such as business reviews from Yelp, events listings, and driving directions. Users will be able to add their own business reviews but they won’t be displayed outside of the network on Yelp’s website. Fatdoor’s homepage will display something akin to the Facebook news feed with information about upcoming events and recently created groups.

So my FatDoor scorecard reads… great space with huge potential, new CEO with impressive credentials, money to burn… this could prove interesting.  Or not… time will tell.

Most Silicon Valley successes are made by roping in some small percentage of the population over a huge geographical expanse… e.g., 5% of the United States on board some website would be 15 million people… yipee.

But to succeed at the local or neighborhood level, you need a relatively large percent of the population in a small area (e.g., our Front Porch Forum has 25% of our pilot city registered, but Burlington, VT only contains a fraction of 1% of the U.S. population).  This is a very different game and one that most mainstream dot.coms and start-ups aren’t pursuing well or at all… thus the opportunity.

Whrrl and the new idiot box

Posted on Friday, November 2, 2007 by No comments yet

From TechCrunch today…

Sometimes products are easy to sum up in single sentences, sometimes they are most definitely not. Whrrl, a new site by Pelago, is one of those that eludes definition. Hence, Pelago’s need to describe it unhelpfully as “a seamlessly integrated Web and mobile experience that is social, useful, and fun”.

Let’s start with the fundamentals and go from there. Whrrl is at heart a social network, as are many websites we see these days. But it’s a social network with a purpose (or, several related purposes, as we shall see). Members primarily use Whrrl to share their opinions and knowledge about local outfits, such as restaurants, bars, retail stores, and hotels. In the spirit of Yelp, users can find basic information about establishments and then, more importantly, share reviews of them (with brief descriptions and a star rating system). You can also write simple notes that correspond with particular locations, notes you can choose to share with all Whrrl members or just your friends…

Pelago raised $7.4 million last November from Kleiner Perkins Caufield & Byers, Amazon founder Jeff Bezos, and Trilogy Equity Partners. They are currently running a promotion campaign with American Eagle to get the word out to Whrrl’s target demographic, 18 to late 20 year olds. Robert Scoble recently recorded an interview with Pelago CEO Jeff Holden.

I have no idea if this will be successful… perhaps it will turn into a real champ. What catches my attention is how much venture capital is flowing into dot.com start-ups with silly one-word names that are aimed at gear-heads living in major urban areas who have too much time on their hands. That’s not a knock against Whrrl, just an observation about the online universe.

Perhaps the division I’m groping around is between those who use the internet primarily for entertainment and those who use it as a tool to get things done more efficiently, cheaper, better, etc. Seems like internet-as-entertainment has won the day. Maybe we should start calling PCs mobile devices “the new idiot box.”