Ghost of Midnight

… about neighbors, community and Front Porch Forum

Hindsight for Judy’s Book

Posted on Saturday, December 15, 2007 by No comments yet

Greg Sterling got more lessons learned by Andy Sack around Judy’s Book demise…

Sack added that if he had to do it over he’d:

  • Launch in a single market and gain critical mass before going national
  • Launch with a narrow content focus: one category or just a few rather than trying to be comprehensive immediately
  • Try to get into the “deal flow” of local (think travel or OpenTable) and local ad spending
  • Have a long time horizon and tempered expectations accordingly

Posted in: Coupons, Front Porch Forum, Local Online, Local Reviews, Peer Reviews, Social Media

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