Greg Sterling got more lessons learned by Andy Sack around Judy’s Book demise…
Sack added that if he had to do it over he’d:
- Launch in a single market and gain critical mass before going national
- Launch with a narrow content focus: one category or just a few rather than trying to be comprehensive immediately
- Try to get into the “deal flow” of local (think travel or OpenTable) and local ad spending
- Have a long time horizon and tempered expectations accordingly
Posted in: Coupons, Front Porch Forum, Local Online, Local Reviews, Peer Reviews, Social Media
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more