Ghost of Midnight

… about neighbors, community and Front Porch Forum

Lessons from the Graveyard

Posted on Wednesday, November 28, 2007 by No comments yet

Andy Sack, former CEO of Judy’s Book, shared some lessons learned this week on his blog…

The first mistake: we weren’t aggressive enough in customer acquisition…

The second mistake: we expanded out of Seattle in August 2005 and went national… Ultimately, this decision prevented us from focusing on the customer acquisition problem I mentioned above as well as other improvements that would have made our product more sticky and compelling…

Interesting insights for Front Porch Forum to consider as we look to expand beyond our initial community.

It’s a bit apples-to-oranges, but I wonder how Craiglist in San Francisco compared to Judy’s Book in Seattle before each decide to expand beyond their original city?  My sense is that Craigslist benefited from a much more solid homebase than Judy’s Book… but I don’t have any numbers to back that up.

Posted in: Front Porch Forum, Local Online, Local Reviews, Peer Reviews, Social Media

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