Category Archives: Local Online

Hiding in Plain Sight

Posted on Monday, December 27, 2010 by Comments are off for this post

Vermont Public Radio commentator Andrea Learned chimed in today with a piece called “Sustainable Waldo.”

I’ve been thinking a lot lately about how to nudge more people toward sustainable living practices.  While switching out light bulbs and recycling as much as possible are both easy ways to start that process, what comes next? … we may now need to focus on places where sustainability is hidden in plain sight…  Remember the “Where’s Waldo” books?  Darned if he wasn’t right in front of your nose and you didn’t see him.  So where are some sustainability Waldos?

One great example might lie in urban density and community transportation planning issues… Gardening is another activity where sustainability may be hiding in plain sight.

And what about neighborhood involvement, as supported by services like Vermont’s own Front Porch Forum, which host networks of online neighbor-to-neighbor help and information. Communities built on stronger interpersonal relationships and citizen interconnections help build more long-term, sustainable views on big, challenging issues.  Whether or not citizens see this as sustainability doesn’t really matter.  They are responding to powerful, sustainability-promoting, shared values.

She’s got a point!  Sometimes we talk about FPF’s larger community benefits… but most of the time when chatting with folks, we focus on the direct and obvious benefits… use FPF to find an affordable plumber or ride to Boston, to report a car break-in to neighbors, to sell a bike or give away a stroller.

Year-end look at hyperlocal big boys

Posted on Wednesday, December 22, 2010 by Comments are off for this post

Peter Krasilovsky offers a year-end look ahead at the WalMart approach to hyperlocal news

… there is a rap out there that hyperlocal doesn’t scale and these [Patch and Fwix] are toys.  Is it still the case?

Patch now has a local presence in 600 communities, with editorial and sales “pods” of 12 each Some of being run by longtime newspaper industry leaders. Last Sunday, LA Times media columnist James Rainey wrote that Patch is revitalizing local journalism and asserted that may have become THE place for journalists to go (aside from wages of $35k-$50k, or half the salary that big city journalists might have gotten from the big metro, if they were hiring).

Patch President Warren Webster… didn’t dispute my characterization of Patch as an experiment that wants to quickly get a national footprint to attract national, regional and local advertisers; create a business directory that goes beyond the Yellow Pages; and scale editorial and sales resources.

On a macro-level, local ad revenues typically split 50/50 between targeted national and local. For Webster (and cohorts), the bet is that Patch is poised to do both. They’ve publicly said they were spending $50 million to ramp it up in 2010…

Peter offers this list of horses in the race, grouped in an interesting way…

National/regional “hyperlocal” news sites

Local editorial and sales
Patch
Main Street Connect
Hello Metro
TBD.org

Geographic aggregation for media partners
Topix
Outside.in
Fwix
Datasphere
Everyblock

Local event and news sites
AmericanTowns.com
Center’d
DiscoverOurTown

Aggregators also supported by unique user-generated content and pro/amateur content farms
Examiner.com
Associated Content
Demand Media
Helium
Merchant Circle

Grand Isle Co. + FPF = iPod?

Posted on Sunday, December 19, 2010 by Comments are off for this post

Screen shot 2010-12-19 at 9.22.22 PMDo you know someone who lives in Grand Isle County, #VT… or spends significant time on the Islands?  If yes, then please share this…

Join your Grand Isle County neighbors at FrontPorchForum.com and win an iPod!

Sign up today for your town’s e-newsletter: Front Porch Forum. If you live in The Islands you’ll be entered to win an iPod shuffle!

Front Porch Forum is building community in the Islands by helping neighbors connect. Need a babysitter, electrician, or snow plow guy? Just type a quick message and it goes out to your neighbors. Want people to attend an event, or know about a break-in? FPF is a great way to get the word out.

It’s easy to sign up… just go to FrontPorchForum.com and fill out a quick form. Then start reading and posting!

Do it soon! Only new sign-ups received by December 31, 2010 will be eligible to win the iPod shuffle.  Sign up at: FrontPorchForum.com

Sample messages:

  • Group rate for fuel oil
  • Seeking reliable plumber
  • Break-in report
  • Free bookcase and table
  • Childcare available
  • Keys found
  • Community supper in the works
  • School board member responds
  • Casseroles for sick neighbor

Front Porch Forum is available across 50 Vermont towns, now including all of Grand Isle County. Thanks to the e-Vermont initiative for sponsoring FPF in The Islands.

New Tool to Survey Vermonters

Posted on Wednesday, December 15, 2010 by Comments are off for this post

Many local government entities subscribe to Front Porch Forum’s pilot in northwest Vermont.  Hundreds of public officials are on board.

One municipality, a regional authority, used it this month to conduct a survey of the public and got about 300 people to complete their online questionnaire… about 1.5% of those who were asked.  To the question — What’s your preferred way to hear news from us? — nearly half answered Front Porch Forum… outpacing other options, such as the newspaper.  Of course, I’d expect a good response, given that they found these survey respondents through FPF.  Regardless, glad to hear the results.  And interested to see folks using FPF to survey Vermonters.