Some people outside of our pilot area may think that Front Porch Forum provides conventional online message boards for neighborhoods… not so. Here’s an example of a straight-forward web-based threaded message board from a Seattle neighborhood… click here. That’s a different animal.
Adena Schutzberg writes in Directions Magazine about three different efforts to provide neighborhood data for GIS… Maponics, Urban Mapping, Inc., and Zillow. This article touches on several issues for each of these companies…
Andy Sack, founding CEO of now-shuttered Judy’s Book, offers this advice for folks looking to get traction in the “local reviews and word of mouth referrals business”…
i) GET TO CRITICAL MASS
- Do this by limiting geography — stay in one geography for 3 years. Yes, 3 years. Do not expand geography for the first 36 months. Every successful online local business has been in one geography for 3 years.
- Do this by limiting the number of categories or professions you’re trying to get word of mouth on. Do not try and do the entire yellow pages. Choose at most five categories. I might suggest: restaurants, dentists, doctors, auto mechanics, and real estate.
- Do this by aggressive customer acquisition. Whatever your strategy for customer acquisition, get aggressive about. Do not sit in an ivory tower and expect to get to critical mass.
- Aggregate content from other places on the web so you can avoid the empty database problem
- Spend as little money as possible
ii) Go back to step i
Steven Clift made an interesting proposal on MediaShift Idea Lab at PBS.org the other day…
Why not declare a night once a year in late January as “National Night On”? (“On” as in “online.”)
Go for it Steven! And he went on to write…
What bugs me about the Internet, even the rise of social networking, most of the investment tends to reinforce existing ties – friends and family – and the tools that build new ties are more about professional networking (LinkedIn) or dating. There is a huge difference between publicizing private life online and creating open and accessible online spaces for local public life. There are a few projects like E-Democracy.Org’s neighborhood forums in Minnesota and England, the Front Porch Forum in Vermont, and the Annenberg School’s i-neighbors, and many independent efforts trying to create larger neighborhood-wide exchange, but nothing that I know of designed to be peer-to-peer two-way is essentially block-level based.
A growing number of “social networking + local online” efforts are in that first group mentioned above… making it easier to keep up with old contacts. This can further exacerbate the very problem that Front Porch Forum and others are designed to address… isolation from the people you live next to. FPF is all about helping neighbors get to know each other and build community within the neighborhood.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more