What is it about the internet that has most people concealing their identity? On most online forums, mail lists, blogs, etc. you have no idea who’s talking. Compared to conventional soapboxes (letters to the editor, watercooler, public meetings, etc.), this is a big change.
I guess folks are concerned about identity theft to a degree. But it’s likely more a case of scale. It’s hard to be anonymous in a village of 1,000 inhabitants, but it’s easy to disappear into the crowd in New York City. And most of the internet is more like NYC than Mayberry.
Nasty anonymous online behavior appears to be increasing and is getting more attention in the mainstream media. The AP and Washington Post had recent stories.
It’s no wonder… anonymity can breed antisocial behavior. Like wearing a mask in a crowd… fun to blow off some steam at Mardi Gras or a Halloween bash… but a little bizarre to keep your face covered year-round at work, on campus, around town. I guess it works for Batman… but he has his own issues.
The neighborhood forums hosted by Front Porch Forum are limited to residents only. And each message includes the writer’s full name, street, and email address. No masquerade… just straight shooting from the person next door and around the corner. Boorish behavior is largely kept in check by the same system that’s been in place since the dawn of humankind… act like a jerk toward the people around you and pay the social price.
From the Local Onliner:
Nick Veronis, managing director of Veronis Suhler Stevenson, says [regarding local online]… that it is a very good time for entrepreneurs to raise money and monetize their local investments. But the climate is not so golden for investors. “Valuations are very high right now,” he says.
That title is a clever quote from Britt Blaser’s latest post. Thanks to David Weinberger for pointing in that direction. Blaser writes:
The People Law trumps the Power Law. There are five principles I’m playing with lately:
1. The size of your audience confers limited power
2. A network’s value is the square of its nodes (Metcalfe)
3. Network nodes are significant only when they’re verbose
4. Most conversation is among nearby nodes
5. Only interactions count, and the richest count most
I recommend a visit to check out the charts and graphs and his detail… good stuff. Most of these points jibe with what we’re finding with Front Porch Forum. E.g., under point three he states that the purpose of online social networking is face-to-face interaction. That’s what Front Porch Forum is all about… and it works because the people on the online network by definition live in the same neighborhood.
Frank Barnako reported last week about a new measure for website “stickiness.” ComScore.com states:
“As technologies like AJAX change the Internet landscape, certain measures of engagement, such as page views, are diminishing in significance for many Web properties,” said Jack Flanagan, executive vice president of comScore Media Metrix. “The introduction of these new metrics based on ‘visits’ provides an alternative for measuring user engagement that tells us how frequently visitors are actually returning to the site to view more content.”
A couple examples:
Facebook.com, the 36th most-visited site with 16.7 million unique visitors in February, proved to be one of the most engaging sites, ranking second with 23.6 average visits per visitor during the month.
Weatherbug, the 48th most-visited property, was the fifth-most engaging property (as measured by average visits per visitor.
This is interesting to me because the traditional measure of online traffic don’t paint a very accurate portrait of Front Porch Forum. Our service works differently than much of the web and I’m glad to see additional measures coming online.
The U.S. Green Building Council and various partners are developing an environmental rating system for neighborhoods… similar to what they’ve been implementing for a decade or more concerning buildings. In their words:
The LEED for Neighborhood Development Rating System integrates the principles of smart growth, urbanism, and green building into the first national standard for neighborhood design. LEED certification provides independent, third-party verification that a development’s location and design meet accepted high standards for environmentally responsible, sustainable, development.
This is important work… getting into detail about suburban sprawl, distance, stormwater runoff, wetlands, etc. But what of community?
I’m encouraged that the pilot version of the rating system prefers “open communities” vs. “gated” ones. And it rewards infrastructure that promotes community, like sidewalks and dense development. I didn’t see anything about front porches, but I was skimming and could have missed it.
I encourage the good folks involved with this seemingly very complex process to get even more explicit about fostering community within the neighborhood. Scoring high on this rating system would indicate strong environmental performance and say something about the potential for being a decent place to actually live… but is it a friendly place full of good neighbors?
I posit that one well-oiled Front Porch Forum can do more for environment and community than whole collections of sidewalks, solar panels and official open space. Our neighborhood, I’d guess, would score well since it was laid out in the 1920s… dense, mixed use, walkable within and to just about everything in town, lots of front porches! However, old-timers here report that it warmed up considerably once Front Porch Forum kicked into gear.
Now since the success of the neighborhood forum, it’s not unusual for a neighbor to call around offering to pick up items at the grocery before driving there, saving several car trips. And one stroller typically is used by three or four families before cycling out. Neighbors have a stuff-sharing list… canoes, lawn mowers, ice cream makers… why own one if you can borrow instead (and, of course, loan your stuff occasionally). And people use Front Porch Forum to turn out the neighbors for environmental actions all the time… clean-up days, public meetings, protests, etc.
So, I suggest that a neighborhood with a strong sense of community is highly desirable and that should be reflected in the LEED for Neighborhood Development Rating System. How about a Front Porch Forum in every neighborhood! 😉
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more