Mike Boland writes today about Yelp, including…
The company is moving in some interesting directions and the $15 million it just received will provide the fuel. Much of it will be put towards sales & marketing to seed reviews activity and bring in SMB advertisers. Its 10 person sales office in New York City is the first such move and will be staffed with new and existing inside sales reps.
To clarify a point made in the last post, most of the company’s efforts to generate new reviews involve moving into new cites, rather than into new categories. Categories, according to Stoppleman, have to happen naturally and the company takes a hands off approach when it comes to the direction of the content. It’s geographical expansion plan also interestingly takes a stepping stone approach that branches out from existing cities and take advantage of the word of mouth and cross pollination of people between nearby cites like L.A., San Diego and San Francisco, in order to organically grow its branding and base of reviews.
Not trying to steer content makes sense. As does the “stepping stones” expansion approach.
I look forward to reading Clay Shirky’s new book, Here Comes Everybody: The Power of Organizing Without Organizations. Until then, this video of his lecture at Harvard’s Berkman Center provided me a thought-provoking overview.
The nut… the internet allows for “ridiculously easy group forming,” which improves…
But this doesn’t do his ideas justice. I’m especially interested in how much of Front Porch Forum‘s experience maps onto Shirky’s conceptual framework. Many of our online neighborhood forums, upon reflection, have followed the four steps above.
UPDATE: See comments below.
Several compelling bits from J.D. Lasica’s posting at PBS.org/MediaShift/IdeaLab today…
As newspaper analyst Dave Morgan observed last year: “Ad revenue in most large newspaper markets will keep dropping 3-5% per year for the next five years. Real circulation — excluding the tons of papers dumped on schools, hotels and the constantly-churning “free ten-week trial” — will keep dropping 3-7% per year for the next five years.”
And…
On Friday, Beatblogging.org’s David Cohn pointed to Clay Shirky’s new book, Here Comes Everybody: The Power of Organizing Without Organizations, and quoted this excerpt from Shirky’s book:
A good deal of user-generated content isn’t actually “content” at all, at least not in the sense of material designed for an audience. Instead, a lot of it is just part of a conversation.Mainstream media has often missed this, because they are used to thinking of any group of people as an audience. Audience, though, is just one pattern a group can exist in; another is community. Most amateur media unfolds in a community setting, and a community isn’t just a small audience; it has a social density, a pattern of users talking to one another, that audiences lack. An audience isn’t just a big community either; it’s more anonymous, with many fewer ties between users. Now, though, the technological distinction between media made for an audience and media made for a community is evaporating; instead of having one kind of media come in through the TV and another kind come in through the phone, it all comes in over the internet.
University of Florida new media professor Mindy McAdams chimed in:
Newspapers used to be centered in communities. Now they are mostly not. People in much of North America don’t even live in communities.Is this why newspapers are dying? Because there are no communities? …
It’s about what Shirky said: Audiences are not the same as communities, and communities are made up of people talking to one another.
What does a community need? How should journalists supply what communities need? …
This is what Front Porch Forum is all about… helping nearby neighbors stitch together community at the neighborhood level… in every neighborhood in a region. And, as Professor McAdams said above “People in much of North America don’t even live in communities.” And many want to.
I’ve always been fascinated by grand old mansions in various U.S. cities that have fallen on hard times… whole neighborhoods that, over a couple generations, go from being the toniest side of town to the slum. And solid middle class homes too. How temporary it all is.
So Christopher B. Leinberger‘s current Atlantic article, “The Next Slum?” easily caught my attention…
Strange days are upon the residents of many a suburban cul-de-sac. Once-tidy yards have become overgrown, as the houses they front have gone vacant. Signs of physical and social disorder are spreading…
In the Franklin Reserve neighborhood of Elk Grove, California, south of Sacramento… many [of the houses] once sold for well over $500,000. At the height of the boom, 10,000 new homes were built there in just four years. Now many are empty; renters of dubious character occupy others. Graffiti, broken windows, and other markers of decay have multiplied. Susan McDonald, president of the local residents’ association and an executive at a local bank, told the Associated Press, “There’s been gang activity. Things have really been changing, the last few years.”
He lays out how the subprime mortgage mess, the increasing demand for urban living and resulting gentrification, and the inefficient design of suburban living will combine to vacuum the upper and middle class out of many suburbs, leading she ‘burbs toward chopped up rental housing, poor schools, etc. Over time, the suburbs will see similar decline to what our inner cities did in the 1960s and 70s.
In thinking about the thousands of neighborhoods that turned over or were emptied out due to “white flight” and wholesale demolition (a.k.a. “urban renewal”), I wonder about the people, the community, the relationships… so much lost. A much quicker version of this occurred in New Orleans with Katrina’s deadly arrival.
Well… I recommend the Atlantic article.
This blog is about neighborhood-level community building and our work with Front Porch Forum. To your right (if you’re reading this via a web browser on our blog), you’ll see some Google AdSense ads.
Far be it from me to question the mighty GOOG, but some of the ads that its magic algorithm selects to go with our blog postings leaves me smiling.
And sometimes I’m left just scratching my head. E.g, just now the top ad was for a law firm asking… “Need help beating the death penalty?” or something to that effect. Do people on death row have internet access? But more to the point, how did Google decide that that ad would appeal to our readers?
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more