Ghost of Midnight

… about neighbors, community and Front Porch Forum

Word-of-mouth has been very, very good to FPF

Posted on Wednesday, March 5, 2008 by No comments yet

I was talking to a marketing professional this week and he was asking me how big Front Porch Forum‘s marketing budget is considering the high level of local buzz about it.  Well… what budget?  We depend on happy members to spread the word… neighbor to neighbor… social “contagion.”  So I was glad to read this posting from Perry in a Burlington neighborhood forum today…

I heard about [Front Porch Forum] some weeks ago, then yesterday, within about 12 hours, three different people mentioned it. I figured that’s the sign I need to become part. Looking forward to becoming more familiar and involved with the neighborhood.

8,000 local subscribers and counting… out of a base of 50,000 households.

Posted in: Burlington, Community Building, Front Porch Forum, Local Online, MacArthur Fellows, Neighborhood, Social Networking, Stories, Viral Marketing

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