Plenty of food for thought in this slide show from Joshua Porter (via Richard Millington)…
A guest post today from Front Porch Forum’s most recent hire, Jamie Seiffer. Take it away, Jamie…
For those of you familiar with De La Soul, y’all know that three is the magic number. For those of you unfamiliar, check this out. Three is the magic number for us because that’s how many pairs of tickets our friends at Higher Ground have graciously donated to Front Porch Forum. As a result, all of our neighbors (that’s you!) have the chance to enter a raffle for a FREE PAIR OF TICKETS.
Grammy award-winning hip-hop group De La Soul is performing at Higher Ground August 21. If you’d like a shot at a pair of tickets all you need to do is comment on this post.* You can post about whatever you want – how you use FPF, why you like De La Soul, an awesome show you’ve seen at Higher Ground, whatever – any comment gets you an entry into the raffle (limit one per person).
Here at FPF we use this blog to keep our neighbors (and everyone else in the blogosphere) up to date about Front Porch Forum happenings. These include unique success stories, updates about our progress/expansion, and fun raffles like this De La promo. La la la la lah, this is a D.A.I.S.Y. age.
*TO ENTER: Comment on this blog post below by 7 PM EST on Aug. 20. Comments on Facebook will not get your name in the hat… you must comment at http://frontporchforum.com/blog Winners will be selected at random on Thursday night and will be notified via the email address attached to your comment.
An interesting piece by Bernard Lunn on Read Write Web recently. In part…
… the thought that kept coming back to me is that Facebook’s bravado, its “grand vision” talk, is what you would expect from a concept-level startup. Surely by now, about 6 years into its venture, Facebook should show some substance? It is time to deliver some real financial results. The concept-level talk is great for attracting capital and talent. Facebook has done that brilliantly. But the point of attracting capital and talent is to be able to generate financial results.
Anybody who criticizes Facebook’s financial results gets accused of being small-minded, of missing the point, of (gasp!) “not getting it.” In digerati circles, not getting it is like having body odor. Facebook is changing the world, they say. It is a new form of communication, akin to the printing press. Once you get to scale, profits always follow. Google created a service without knowing how to monetize it.
In fact, far too much money has been invested (in both Facebook and hundreds of “me too” ventures) based on that one premise, that “Google created a service without knowing how to monetize it.” The statement is true. If it had not devised the AdWords revenue model, Google would perhaps have sold some kind of enterprise search technology to Fortune 500 companies and rented banner ads on its home page. With AdWords, it found the perfect native revenue model for search, meeting two contradictory needs at the same time:
- Do not irritate or interrupt the user, and even occasionally add value for the user.
- Provide a compelling value proposition to paying customers.
The problem is that Facebook does not seem to have a clue how to do that. Google did not wait 6 years to unveil AdWords, and when it did unveil it, revenue and profit took off like a rocket. Facebook keeps trying. But to date, its attempts look weak and subject to diminishing returns.
There is a world of difference between increasing returns (what Google gets) and diminishing returns (what Facebook gets with its current strategy). That one-word difference equals billions of dollars.
… Facebook’s revolutionary alternative is to allow consumers to invite brands to communicate with them, like we used to invite companies to send us emails. That would get over-used and spammy in a heartbeat. Highly innovative brands would do well, as they always do in a new medium, but the law of diminishing returns would apply. By the time this model scaled, and it would have to if Facebook wants to move the revenue needle, users will have switched off in droves.
These are the diminishing returns. The more the model scales, the more it will irritate users, and the more users will switch off, and the sooner growth will slow down and reverse. As with email, Facebook can “make up for this with volume.” But unlike with email, which is virtually free, Facebook has to pay money to serve each user.
Sorry, “Coca-Cola wants to be your friend” is in no way an enduring revenue model. If it sounds phony, maybe that is because it is phony.
The one lesson from social media marketing is that authenticity matters. What no one has shown — and methinks this would be impossible — is how to scale authenticity.
This is where behavioral marketing supposedly comes in. Wired calls this the “third rail of Internet marketing.” … Or, as Wired puts it, “As the Beacon debacle showed, there is a fine line between ‘targeted and useful’ and ‘creepy and stalkerish’ — and so far, not enough advertisers have been willing to walk that line.”
Facebook talks a great game about helping the world to communicate. It tries to sound like a group of benevolent revolutionaries. But then it turns to really old-fashioned tools to make money. Its basic message to marketers seems to be, “We have ’em locked in. Yep, Google can’t see them, so we are the only way to get to them. And not only that, we can tell you what every one of them is doing and saying right now. Step right up, folks!”
The one thing that Facebook has on its side is trust. Users trust the company with their real identities. That is massive. Break that trust and bye-bye.
Front Porch Forum is giving away one pair of tickets for each of the following Higher Ground concerts…
If you want a chance to win these tickets, leave a comment below that completes this thought… “I deserve to win these tickets because…”
We’ll pick one winner from the comments for each show. The first show is Wed., so make haste! Thanks to Higher Ground.
P.S. Make sure you leave us a way in your comment below to get in touch with you should you be a ticket winner.
UPDATE: We have our winners! Sara Chesbrough from Burlington will be going to Talib Kweli’s show, and Ali Keener in Westford has two free tickets to Slightly Stoopid. Thanks to all who entered and to Higher Ground. Congratulations Sara and Ali!
I deserve to win these tickets because…
Sara: “… Talib Kweli and I are brother and sister in some strange musical/philosophical dimension and it’s been too long since we’ve had a family reunion.”
Ali: “… i love these artists and i just cant afford to go see the shows. i don’t like how money decides music for me. music is so good for the body and soul…sometimes you just gotta dance.”
To everyone else… keep commenting below if you like, but the free tickets are G-O-N-E.
U.K.’s Kevin Harris blogs…
Over on the Local democracy blog Dave Briggs asks, how close is local?
I’d say most people regard ‘local’ as geographically within reach, and obviously that differs individually, which is fine. If terminology is fuzzy it doesn’t necessarily mean it’s invalid. We need definitions for administrative areas (wards, cantons, parishes) but not to explain individually-variable experiences of the socially-charged space nearest to the home.
And maybe it helps to think about what local is not. For instance, it’s not the same as nearness, and that’s reinforced in this image (courtesy of Indy Johar, 00 architects), which reminds us how transport efficiencies influence our sense of distance.
So why after generations and centuries of people gathering together in villages, towns and cities, are we suddenly struggling with the fact that terms like neighbourhood and locality aren’t rigidly defined? What has happened for instance that causes Dave quite reasonably to suggest that
‘it will be increasingly important to research how people’s notions of their own ‘local’ will determine levels of interest’? …
Harkens back to a post about neighborhood scale based on early Front Porch Forum experience.
I’m intrigued by Steve Yelvington’s post today about possible functions that a local newspaper can fulfill…
Steven Clift today calls for federal stimulus dollars for Front Porch Forum-like projects across the country… to the tune of $900 million. Go Steve!
A bridge is infrastructure designed to connect people to each other for social and economic growth. Digital bridges can do the same for a fraction of the cost.
Across the United States, a quiet revolution is connecting some local people to one another online. Let’s make it most people. Americans are using technology to:
• Create electronic block clubs to deter crime and keep their children safer.
• Establish online neighborhood and community forums, blogs, and social networks that promote community problem-solving, support for local small business and are beginning to be used for mutual benefit and support during these difficult economic times.
• Promote reuse of goods and materials through open exchange primarily at a regional level.
• Promote awareness of volunteer opportunities in local community and non-profit groups.
• Connect the public to local government services through e-mail newsletters, customized alert services, and other online systems.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more