Category Archives: Citizen Journalism

Do you value FPF? Become a supporting member!

Posted on Tuesday, October 27, 2009 by 3 comments

Where do you turn when your car is broken into? Or when you need to borrow a stroller, find a reliable mechanic, sell your couch, or track down your AWOL dog? Increasingly in Chittenden and Grand Isle Counties, people turn to their nearby neighbors through Front Porch Forum (FPF).

After just three years of FPF’s service, 16,000 local households are participating. We publish in 140 neighborhoods across 25 towns in northwest Vermont… week in and week out. Local residents have posted 75,000 messages to their neighbors through FPF.

Our small band of committed staff are working day and night to keep this all going. We’re grateful for our local business partners and their support of our community-building mission. Their ads cover many of our expenses, but not all. If you enjoy and value Front Porch Forum, please become a supporting member today. WE NEED YOUR HELP NOW to maintain, improve and expand FPF. Please go to this web link to make your contribution via credit card, PayPal or check:

http://frontporchforum.com/about/donate.php

Considering that the local newspaper costs $15/month and a daily coffee drink can exceed $60/month, what is FPF worth to you? To your community?

It’s our privilege to offer our community-building service — a Vermont original — to so many people. We want to build on the success that you have made of FPF. As we grow, our business model is evolving to include this, our first annual member appeal. We have high hopes that FPF users like you will each contribute $12, $24 or $36 right now — or choose to make an automatic monthly contribution. Any amount is welcome and will make a difference. Please become an FPF supporting member here (credit card, PayPal or check):

http://frontporchforum.com/about/donate.php

Or send a check, payable to:
Front Porch Forum
PO Box 64781
Burlington, VT 05406-4781
802-540-0069
(FPF is not a charity and contributions are not tax deductible.)

Your contribution is critical to keeping FPF going strong — and will be enormously appreciated. We look forward to serving you and your neighbors in the coming year.

Your FPF team,
Michael, Nina, Linda and Jamie

Long, cold winter coming to Vermont

Posted on Monday, October 12, 2009 by No comments yet

How do you tell what kind of winter is coming to Vermont?  Check your cat’s coat?  Read the pattern of fall foliage?  Me?  I read Front Porch Forum.  Postings like this one in Huntington today tell me we’re headed for a long, cold one…

A friend of mine, on Texas Hill Road, had his tank of home heating fuel siphoned and stolen. This happened sometime last Thursday night. The state police were notified of the robbery… The tank was recently filled so there was about 275 gals of fuel, therefore a large truck would have been needed to transport the fuel.  The owner heard a sound and the automatic flood lights went on but was unable to see anyone.  If anyone has any information about this please contact the Williston State Police.  It’s a shame that someone would steal fuel from a long-time neighbor of ours. Especially when the fuel was to keep him warm this winter!!

I hope they find the bums!  Bundle up.

Bringing public officials to the neighborhood level

Posted on Friday, September 11, 2009 by No comments yet

The local Gannett outlet published an opinion piece yesterday about Front Porch Forum and social media…

… the writer is unfortunately misinformed about the depth and effectiveness that has been reached in filling the gap between formal local government assemblies by the Front Porch Forum… The FPF creators chose to capture its audience at the neighborhood level because people already naturally choose to organize and deal with critical issues in their lives at this level. So, in a way, the FPF forces government officials to “come down” to the neighborhood level and speak more openly about what they intend…

Read the full column.

“Tap the $100 Billion Potential of Hyperlocal?”

Posted on Monday, August 17, 2009 by No comments yet

Fast Company magazine published story (Sept. 2009) about the state of “hyperlocal” news websites, with the typical emphasis on mostly huge international carpetbaggers (AOL, the Times, etc.) and their efforts to appear truly local.  Most of the focus is on advertising dollars…

Hyperlocal sites — covering cities, towns, or just a neighborhood — can deliver precision-targeted advertising to local and global businesses. As the once-exponential growth rate for most Internet advertising in the United States grinds to a halt, the online local-advertising market is projected to grow 5.4% in 2009 to $13.3 billion, according to media research firm Borrell Associates….

Boosters routinely note that more than $100 billion is spent annually on local ads — TV, radio, print, outdoor, direct mail, and online. Although the stat’s origins are fuzzy, what’s clear is how aggressively folks believe those ad dollars are migrating to the Web. Borrell Associates projects an online local-ad market worth $15.5 billion by 2013, fueled mostly by small businesses ditching the Yellow Pages and local newspapers.

There is a gap between these rosy projections and the more bleak reality. Debbie Galant is the “Queen of Hyperlocal,” as crowned by new-media consultant and hyperlocal cheerleader Jeff Jarvis. Her site, Baristanet, serving Montclair, New Jersey, is often cited as proof that hyperlocal can be profitable. But Galant declines to specify what that profit is. “It’s real money,” she says. “We’ll share that our ad revenue is six figures. But we won’t go into more detail than that.”

The truth is that billions are not migrating to hyperlocal sites. “Advertisers have no interest in community Web sites,” says Gordon Borrell, CEO of the analyst firm whose statistics are routinely cited as evidence of hyperlocal’s bright future. “They don’t have the type of material advertisers want to be around,” referring to archetypal hyperlocal stories about high school basketball and drug arrests. “Sites are connecting the dots inappropriately.”

Even if the editorial mix changed, the ad model may be irreparably flawed. Consider the business model that Patch is pursuing in its three original New Jersey towns. Maplewood, South Orange, and Millburn have a combined population of around 60,000. Patch charges advertisers $15 per thousand impressions. If every resident in all of these towns contributed one impression a day — and all of those impressions were sold out — Patch would make $900 a day in revenue, or about $325,000 a year. Not exactly a windfall after expenses…

Local news blog makes good… WestSeattleBlog.com

Posted on Monday, July 6, 2009 by 2 comments

Good for Patrick and Tracy…

The husband-and-wife team of Patrick Sand and Tracy Record run WestSeattleBlog.com. She is the site’s the primary reporter and editor, while he handles advertising sales and business development. Since January 2006, the pair have covered the bedroom community of West Seattle (over 65,000 residents) seven days a week, 365 days a year. They started selling ads about a year later. The site now has about 60 advertisers and brings in enough to support the couple and their teenage son, and to pay for occasional freelancers. Next on the agenda: hiring a Saturday editor so they get a day off. We spoke with Tracy earlier this week.

Read the full story.