Yearly Archives: 2010

Neighborhood Relevancy Increases Traffic

Posted on Friday, October 1, 2010 by No comments yet

Interesting piece from Peter Krasilovsky today involving Vermont’s own Maponics…

Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10 year old city guide gets over six million monthly unique visitors, and has 1,500 local sites. In a case study published today, it said it has received a ten percent jump in traffic after it started using a neighborhood and ZIP sorting service from Maponics. Twenty-five percent of that boost, or 2.5 percent overall, was directly related to pages organized around neighborhoods and ZIP codes.

The site says its problem was that it had too much content coming in from its 50 writers and various news feeds. But it didn’t sort enough by neighborhood. Searches for subjects, names and points of interest could only be done on a metro-wide basis.

The Maponics technology for sorting neighborhood data essentially solved that. Now, searches can be conducted by neighborhood and also include such features as city resources, shopping ,theater, communities, schools, jobs, and other categories. Altogether, 90,000 fully optimized neighborhood and zip-specific pages have been developed. There are roughly 45 neighborhoods per metro, it noted.

Dutch: Better a good neighbor than a far-flung friend!

Posted on Wednesday, September 29, 2010 by No comments yet

From Briana Barrett at Neighbors on Purpose in Seattle…

Better a good neighbor than a far-flung friend!
-Dutch proverb


Health experts: Facebook friends don’t replace neighbors and family

Posted on Wednesday, September 29, 2010 by No comments yet

From Reuters

When it comes to changing health behaviors, it takes more than a far-flung network of friends on Facebook egging you on. It takes a jostling herd, U.S. researchers said on Thursday.

Social scientists have assumed that changing behavior would spread like the flu, which transmits best via individuals with lots of long-distance contacts.

But to change behavior, you need to be surrounded by the message — with neighbors, family and members in the community all reinforcing the same idea.

“For about 35 years, wisdom in the social sciences has been that the more long ties there are in a network, the faster a thing will spread,” Damon Centola of the Massachusetts Institute of Technology, whose study appears in the journal Science, said in a statement.

“It’s startling to see that this is not always the case.”

Knowing how best to influence health behavior is important to health reform as the United States turns its focus to preventing disease, rather than treating it…