A couple more postings in the blogosphere after Robert Scoble’s video interview about Front Porch Forum…
Robert Scoble’s video post about Front Porch Forum is generating some interesting blog pieces elsewhere. Here’s Happy Pixels…
I just met my neighbor a few days ago on Facebook, so the idea of a neighborhood-specific social networking site really peaks my interest.
I’m tempted to paste in brandsavant’s entire post… good stuff. Here’s part of it…
Today I offer two disparate links, and the opportunity that connects them. Link one is to a new start-up called Front Porch Forum, a hyper-local social networking site that focus less on snappy, Ajax-y cell phone twitters than it does getting the guy across the cul-de-sac to pick up his dog poop. The service is designed to help busy neighbors connect without having to juggle time commitments–it’s really a continuous, asynchronous town meeting for people who want to be plugged in to their neighborhood but lack the time, connections or perhaps the wherewithal to do it in person.
Here’s some more (check out the map… a big motivator behind FPF’s creation)…
Why is this service so popular, nay, necessary? The aforementioned lack of time is one reason, but another is the way that neighborhoods have changed over the past few decades. As the real front porches disappear from modern residential architecture, fewer and fewer of us actually know our neighbors beyond those immediately adjacent to our houses (and sometimes, not even them). Because people know less and less about their neighbors, they are more and more nervous about letting their kids run around the streets like many of us probably did when we were children, because people no longer have the sense that “the neighborhood” is looking out for them.
For evidence, look no further than link number two for the day, this article in The Daily Mail that illustrates the ever-shrinking world that most children of urban areas are allowed to access. Especially revealing is this map of the areas that children have been allowed to roam and play in four generations of a specific family in Sheffield, England:
I love this map as an illustration, and I hate this map as a father. You know this instinctively to be true, however–we don’t know who is out there, and we no longer trust in our social networks to look after our kids because they just don’t extend as far as they used to. Sure, we have 10,000 “contacts” on LinkedIn, or hundreds of “friends” on Twitter, but we know less and less about our neighbors.
People are flocking to this new pilot of Front Porch Forum because they feel the same way, and are looking for modern ways to cure an ill of modern life.
The Local Onliner reports today…
I love to see examples of grassroots innovation in local online marketing. One of my favorites is an e-newsletter from Sprocket Entertainment, the producers of a local comedy night in my hometown of Carlsbad, CA.
Sprocket is a startup by two comedians which also produces shows in Spokane, WA. It gets everyone to sign up for the newsletter when they use PayPal to buy tickets to their once-a-month event at a renovated theater, which they consider an alternative night out for “people who aren’t into loud music and pickup bar scenes.”
So far, Carlsbad Inn, Overstock Spas, Spoon Grill & Bar, and Tamarack Beach Resort have all signed up. From the looks of things, Sprocket is doing about as well with local advertisers as more concerted efforts by Carlsbad.com, a chain of beach town city guides.
Some similarities with Front Porch Forum here. We’re testing the waters with local sponsors… a half-dozen have signed on during our testing phase, including…
Another 70 or so have joined our waiting list as we move beyond testing in the months ahead.
Local.com announced a deal with Expedia.com for local travel. Peter Krasilovsky reports…
Local.com is in a different “local” category. It aggregates a ton of local content and features, but it doesn’t necessarily vie with the local Yellow Pages or local search sites, for everyday local traffic.
I mean, it would if it could. It has added a lot of functionality. But mostly, with its easy-to-remember URL (which it paid $700k for), and helpful grab-bag of local features, the site gets its traffic from the type of occasional user who aren’t particularly adept at using Google, or too impatient to do so. It claims quite a few of those – 10 million every month.
$700,000 for a URL… I just wanted to type that once.
Yahoo‘s CEO is out, replaced by one of the founders. Other juggling around in progress. The Local Onliner and others are speculating what that might mean for Yahoo’s local efforts.
Congratulations to Seven Days‘ Cathy Resmer for the national award she just won for her work online. Details here.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more