Hard to believe that Front Porch Forum was launched one year ago this month! The response to this local start-up (focused on its initial pilot area of greater Burlington, VT) has been wonderful and overwhelming. What a privilege to work on this effort with the likes of…
Moving forward, our goals are simple and challenging…
So thanks to each FPF member! And please post messages to your neighborhood forum and encourage those around you to sign up at FrontPorchForum.com Here comes autumn! -Michael and Valerie
Greg Sterling reports today about two spending forecasts for online geotargeted advertising.
eMarketer
2006 $2.1B
2011 $7.8B
30.0% annual growth
VSS
2006 $6.4B
2011 $19.2B
24.6% annual growth
I don’t know why the two estimates differ as much as they do. However, they both show a sizable industry getting bigger. I take this as encouraging news for Front Porch Forum, with it’s neighborhood-specific focus.
No shortage of lessons regarding social networking sites…
1. Mark Glaser at PBS.org offers a history and overview of major social networking sites.
2. Greg Sterling reports about a piece written by Jacqui Chew for iMedia about “how community and social media functionality are helping some newspapers grow and retain audiences online.”
3. And eNeighbors comments… “Information Week has an interesting article up titled “5 Keys To Social Networking Success” by Andrew Conry-Murray.”
And more, some local online stories today…
4. The Kelsey Group writes about Metacarta… “given a tool that can reliably and automatically geo-code news stories to the neighborhoods or regions to which they are relevant, many possibilities emerge. These include search engines that can return results about news stories relevant to a particular location, maps that can spatially represent news stories, and email alerts for news content that is relevant to a given location. It should be pointed out however, that geographically targeted news is nothing new online and has been accomplished by the likes of Topix, Outside.in, and others. The difference is that Metacarta claims to do this in a more effective, automated, and scalable way (and is a platform, rather than a destination, that can be utilized by online newspapers).”
5. Several sources are commenting about Yahoo’s latest reorg, including Yahoo Local. PaidContent.org, Greg Sterling, NYTimes.
Acquisitions in the social networking space continue. This from paidContent.org…
The baby and mom-focused BabyCenter, owned by J&J, has made its first acquisition in its 10 years of existence: it has bought Maya’s Mom, a Palo Alto-based social networking site for mothers. Last year MM raised angel funding from some high profile names, including Flickr co-founder Caterina Fake, Yahoo exec Jeff Ralston, Tickle founder James Currier, Presto’s Raymond Stern, Wink’s Michael Tanne, angel investor Jeff Clavier and True Ventures. MM describes itself as a cross between Yahoo Answers and Facebook. It is centered around the asking and answering of questions related to parenting.
Not sure what to make of RottenNeighbor.com. It’s…
the first real estate search engine of its kind that helps you find bad neighbors before you move so you don’t regret the purchase of your new house, home, condo or apartment.
A different approach than Front Porch Forum to say the least.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more