In 2005, Jonathan Weber launched New West Publishing, an online independent local media company designed to serve the “culture, economy, politics, environment and life style of the Rocky Mountain West.” Today NewWest.net is structured as a regional publication that also focuses in on seven local markets. He reiterated… the difficulty of selling local online advertising. Success requires patience and persistence, the blocking and tackling of the online local media business. At the same time, you need talented players and a good strategy. These could be described as great content and local authenticity.
What I find most refreshing about New West is that Weber resisted the forces encouraging him to replicate his platform in other markets (New South, New China, etc.). Unlike most other entrepreneurs in the city guide and free DA business, Weber said, let’s do this right in one market area and then, and only then, consider expansion.
Great content and local authenticity… that’s a winner. And that combination appears to be in short supply.