Ghost of Midnight

… about neighbors, community and Front Porch Forum

Most Trusted Source? The Envelope Please…

Posted on Tuesday, October 9, 2007 by No comments yet

Greg Sterling summarizes recent studies that ask about the most trust source of information…

Front Porch Forum deals with lots of word-of-mouth. I differentiate between word-of-mouth from anonymous strangers (most review sites) and word-of-mouth from a clearly identified person with whom you have a connection. With FPF, the recommendations come from clearly identified nearby neighbors.

And from the eMarketer Newsletter

Posted in: Front Porch Forum, Local Online, Local Reviews, Local Search, Peer Reviews, Social Networking

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