Matt Richtel wrote yesterday for the New York Times about the growth of websites aimed at older audiences.
Older people are sticky. That is the latest view from Silicon Valley. Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users.
The sites have names like Eons, Rezoom, Multiply, Maya’s Mom, Boomj, and Boomertown. They look like Facebook — with wrinkles.
And they are seeking to capitalize on what investors say may be a profitable characteristic of older Internet users: they are less likely than youngsters to flit from one trendy site to the next.
And the money is flowing…
Last week, VantagePoint Ventures, an early investor in MySpace, announced that it had led a $16.5 million round of financing for Multiply, a social networking site aimed at people who are settled.
In August, Shasta Ventures led a $4.8 million financing round for TeeBeeDee, a site coming out of its test stage this month. The name is short for “To Be Determined” (as in: just because you’re not trolling for a mate on MySpace doesn’t mean your life is over.)
Also in August, Johnson & Johnson spent $10 million to $20 million to acquire Maya’s Mom, a social networking site for parents, according to a person briefed on the deal. The site has been in existence about a year.