MapQuest Gm James Greiner brought everything back to Earth with a survey showing that just 42 percent of Internet users use mapping sites, and relatively light penetration of advanced mapping services… just 22 percent want to post a map publicly (i.e. on a blog or Website). The survey found that while advanced imagery (i.e. 3D maps) is considered interesting, with 47 percent planning to use it, just 18 percent currently do. The demand for personalized features may be hotter than advanced imagery, with interest jumping from 49 percent to 68 percent when examples of usage were provided. The survey also found that 75 percent want to save addresses; 55 percent want to share with family and friends; 59 percent want Points of Interest on maps’ 50 percent want to increase the presence of storefronts on maps; and 50 percent want the ability to search select vendors and/or services.
I think this jibes with a larger trend of dot.coms putting out loads of great new technology and getting too far in front of demand. Or in some cases, going far astray… heading off to where the general public is unlikely to ever venture in big numbers. Front Porch Forum uses Googgle Maps API in a simple way and our members seem to appreciate it, but it’s not the main event. Peter goes on to report…
Outside.in co-founder Steven Johnson reminded the audience that “It is not always about the map. We don’t need maps all the time to show us what’s going on.” For Outside.in, a placeblogging site, he said, “we decided to make the map as small as possible” in order to focus on the thoughts of the community.
Hey… that’s what I just said! Excellent point. 😉