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Ghost of Midnight

… about neighbors, community and Front Porch Forum

Online Ad Spending Ramping Up

Greg Sterling reports today about two spending forecasts for online geotargeted advertising.

eMarketer
2006 $2.1B
2011 $7.8B
30.0% annual growth

VSS
2006 $6.4B
2011 $19.2B
24.6% annual growth

I don’t know why the two estimates differ as much as they do. However, they both show a sizable industry getting bigger. I take this as encouraging news for Front Porch Forum, with it’s neighborhood-specific focus.

Posted in: Front Porch Forum, Local Online, Small Business Advertising


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