Dan Gillmor wrote recently…
Jason Calacanis, who calls his new venture Mahalo “human-powered search,” says the company will pay freelance searchers a fee for links the site accepts. He says he hopes for hundreds or thousands of people in this part-time capacity.
Some similarity to Front Porch Forum in that our subscribers put all sorts of search questions to their neighbors through our service… looking for a roofer, seeking replacement storm windows, babysitter needed, who to talk to about potholes, etc.
Instead of pay, the motivation for members to respond to requests for information is based on their desire to connect with neighbors and build community within their neighborhood. That is, answer a question and get a little healthier community to live in in return.
More valuable information via The Local Onliner…
My former colleagues at Borrell Associates have carved out a unique role in the local online advertising space with their annual survey of local media revenues. This year is the survey’s fifth, and was conducted with 2,885 properties in the U.S and Canada.
What Borrell found was cumulative local online revenues of $7.5 billion, with 31.6 percent growth (compared to 20.7 percent for national online advertising). Within the local ecosystem, newspapers account for 35.9 percent– which is impressive, but down, percentage wise, by several points. Pure play Internet companies have 33.2 percent, and Yellow Pages have 11.7 percent. Other local revenues come from “Other Print,” including Shoppers and other local magazines, which have 9.2 percent; TV stations, which have 7.7 percent; and radio stations, which have 2.2 percent.
Dedicated, online-only sales people were up 26 percent in 2006, and Borrell sees budgets for an additional 35 percent in 2007. “Some of the largest local sites are now employing two dozen or more online-only salespeople as they migrate from the up-sell model and begin to fully embrace Web-only sales,” says Borrell. “The median gross revenue per online-only salesperson was $278,570; the largest sites were seeing triple that rate.”
The Local Onliner reported recently…
WashingtonPost.com has soft-launched “Local Explorer, ” which allows users to map crime, home sales and school information by zip code. It is a great model for “mapped journalism.”
WashingtonPost.com, in fact, has really ramped up its hyperlocal activities. In addition to the Local Explorer, it has Express, its Oodle-powered crawl of local classifieds; its new City Guide; and its “On Being” video series of local people. The Post is also beefing up its exurban coverage –soon — by launching Loudonextra.com, per Paul Farhi in The American Journalism Review. The Post seems to have been caught shorthanded by Loudon’s extremely fast growth, and has a news staff of just four people for its twice weekly Loudon supplement… Just last year, BackFence signed to power the website for The Loudon Independent, a new startup paper in the County. Per Farhi, Loudon now has 11 weekly newspapers.
Farhi’s AJR article… is a general overview of hyperlocal… It notes, for instance, that BaristaNet.com, the compelling hyperlocal site serving Essex County, NJ, is on target to make about $100,000 this year, up from $60,000 in 2006.
It was a pleasure meeting Craig Newmark last month at the Personal Democracy Forum. Mark Evans shares the following about Craigslist…
Curious about Craigslist’s success? Then check out this podcast that founder Craig Newmark did with David Weinberger. Quote of the podcast from Newmark: “Everything on the site is based on user feedback. Frankly, I have no vision whatsoever.” At the mesh conference last week, Craigslist CEO Jim Buckmaster dropped a few mind-blowing facts:
1. The site is serving up seven billion pageviews a month from 200 servers
2. All 24 employees work at a Victorian house in San Francisco
3. The company has never had a tech quit in 12 years
4. Craigslist never holds meetings.
Burlington’s annual Neighborhood Night of Success occurred May 29 this year. CCTV Channel 17 has been replaying their tape of the event and couple of the replays are still to come:
Front Porch Forum was one of many proud award recipients that night.
Front Porch Forum received a wonderful compliment from someone who knows about such things when he compared FPF to MeetUp.com. And then today Dave Weinberger wrote…
I’m glad to say that MeetUp.com is doing well, growing 10% per month. (Their only metric is how many successful meetups there are.) I love the Web, but I love faces more than screens. Also, I’m an admirer of MeetUp because it was founded to address a real social need. They are, well, good folk.
A new book that may be worth a look (thanks A Librarian at the Kitchen Table)…
The Project for Public Spaces’ new book, The Great Neighborhood Book, by Jay Walljasper, explains how struggling communities can be revived, not by vast infusions of cash, not by government, but by the people who live there.
“The willful destruction of public life in America has been so stupendous that heroic efforts must now be mounted to restore it. This includes especially the actual places where public life might dwell and thrive. “The Great Neighborhood Book” is a superb manual for this campaign – to take back the places where our buildings meet the street.” James Howard Kunstler, author of The Long Emergency, and the Geography of Nowhere
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more