Ghost of Midnight

… about neighbors, community and Front Porch Forum

Librarian rescues Robin Hood from roof…

Posted on Friday, November 16, 2012 by No comments yet

#VT – Posted on FPF by a town librarian…

Folks may weary of seeing missing animals on the Starksboro Front Porch Forum, but after this evening I can report that they can be worthwhile.  Thanks to a listing on FPF we were able to reunite a missing cats with his owner. He was a mile from home and on the roof of the town offices — most likely trying to get high enough to see how far he was from home!

And from the climbing cat’s owner…

Ohhh Happy Days!!  Thank you so much to all who helped with the rescue mission!

I received a call asking what my kitty looked like as there had been a cat perched on top of the town offices all day, and they had fetched a ladder and had retreived him from the roof and had him safely in the library.

Thank you so much to everyone who helped Robin Hood return safely home!! I am in heaven!  Thank you FPF!

Word-of-Mouth primary driver of local business

Posted on Saturday, October 27, 2012 by No comments yet

#VT – Need a recommendation for a plumber?  Best burrito in town?  Slate roof repair?  People turn to Front Porch Forum again and again in our coverage area.  Now a new study offers some insight (below).  People use FPF to get a recommendation from a neighbor, to read reviews in the archives, and to see the ads from our local sponsors.  FPF is word-of-mouth accelerator for local businesses.

A new Street Fight poll finds that even with a slew of new locally targeted marketing platforms at local merchants’ disposal, word-of-mouth is still a primary driver of local consumer behavior.

The poll of 500 U.S. consumers found that 43% of consumers are most likely to shop or dine at a local business after a recommendation from a friend or colleague. 30% are primarily motivated by daily deals, 15% after seeing a locally or behaviorally targeted advertisement, and 12% after reading a positive review about the merchant online. The poll was conducted on behalf of Street Fight by third-party opinions platform Toluna QuickSurveys.

Are you more likely to shop at a local business after…