Cathy Resmer writes about a couple failed local citizen journalism sites today, the Winooski Eagle and…
iBurlington — “Burlington Vermont’s Blog” — a local citizen journalism site, launched in 2005.
Creator Brian Brown had high hopes for the project, which he modeled after the successful CJ community iBrattleboro. In March of 2005, Brown told Seven Days he expected to sign up more contributors and get more traffic than iBrat, if only because Burlington’s a bigger city.
But it didn’t happen that way.
She adds…
Front Porch Forum founder Michael Wood-Lewis was also at the [local bloggers] BBQ. FPF is a neighborhood email newsletter, not really a web-based tool, but it’s definitely succeeding in some respects where iBurlington failed. That just occurred to me as I was writing this post, and it’s definitely something to think about.
Thanks Cathy. I agree. Front Porch Forum seems to defy pigeon-holing… it’s not a blog, not a wiki, not a mail list… what is it?!?! I guess we should come up with some technical term for FPF… but it’s really just something new and different… and successful. While email is our primary distribution method currently, that’s not really what FPF is about… just a vehicle we’re using now.
In a way, FPF is hosting 130 group-written blogs, each focused on a neighborhood and written by a host of contributors/neighbors. Our most active neighborhood forums have 90% of the households on board.
Blogs are small, independent, decentralized, self-appointed, low-capital, etc, compared to traditional media. Well, FPF takes it another step, giving the masses an online platform to share their thoughts and needs with their neighbors through its neighborhood forums. So while starting a blog is much easier to do than starting a newspaper, it’s still not doable for many, if not most, of the population. On the other hand, anyone who can handle email can participate in Front Porch Forum and add their voice to the online conversation.
Steve Yelvington writes about Backfence‘s recent closure…
We still don’t know the right scale for doing this sort of thing, and that scale may actually be shifting as more people sign up for cheap broadband and become comfortable with creating and not just consuming content. Backfence cofounder Mark Potts once speculated in a conversation that the right physical community size is under 50,000. We’ve had great debates about that where I work; one point of view says a local high school district can serve as a useful proxy for defining a natural community, but your mileage may vary.
People settle into community levels… think concentric circles. Maybe 150 friends in the inner circle. More like 2,000 in the neighborhood… the elementary school district. Maybe 50,000 is the next hop… the high school level. And so on. Capital wants to centralize and standardize across as many people as possible… think USAToday. People tend toward decentralization and diversity… think distinct neighborhoods or yore with their own corner stores, clubs, ethnic flavors, etc. Front Porch Forum is designed for the neighborhood level.
A successful community model and a successful business model are not the same thing. The tricky part is going to involve finding the intersection. Something like Front Porch Forum might have a great community model but never be able to make a significant profit, or vice versa. Or the right business model might involve delivery of a print component, something many Web-centric developers might overlook or avoid.
With 20% of our pilot city subscribing in our first half-year via word-of-mouth, I remain optimistic about FPF’s evolving business model. Time will tell!
Everybody underestimates how hard and how expensive it is to build a powerful brand at a geographic community level. If you went down the street in one of Backfence’s markets and knocked on doors, how many people would have a strong, clear, positive notion of what Backfence was all about and why they should use it? This is one place where incumbent, offline media may have a great advantage, although in many cases it can’t deliver the message to the targets of greatest opportunity (nonconsumers).
Good point.
South Burlington, VT will partake in the 24th annual National Night Out celebration on August 7. The Free Press reported yesterday that the organizers are looking for volunteers. Interested? Contact Cpl. Ron Piper (845-4625). Also from the Free Press…
National Night Out serves to heighten crime and drug prevention awareness while generating support for, and participation in, local crime prevention efforts, said Sgt. Thomas A. Fraga of the South Burlington Police Department. It also aims to strengthen neighborhood spirit and police-community partnerships and send a message to criminals that neighborhoods are organized and fighting back.
South Burlington will start off the event with a movie and family bingo Aug. 6 at the rotary band shell at Dorset Park. The event at the park will continue at noon Aug. 7 with pony rides, inflatables, and displays from businesses, nonprofits and crime prevention agencies.
The parade will begin at 6 p.m. from the University Mall and progress down Dorset Street until it ends at Dorset Park an hour later. After the parade, the winners of the South Burlington Talent Show and other local groups will perform. A fireworks display at 9:15 p.m. will conclude the event.
This event meshes well with the mission of Front Porch Forum.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more